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Rovio Exec Explains Why Space Is Not The Final Frontier For Angry Birds

Rovio Entertainment continues to push the envelope of mainstream gaming and game merchandising with its ubiquitous Angry Birds franchise. The entertainment company – it’s no longer just a game publisher – used SXSW in Austin to debut its new Angry Birds Space game, which adds zero-gravity and other cool new gameplay features to the already addictive casual gaming experience.

With the new iPad from Apple adding even more potential Angry Birds players to the mix this week, the future looks bright for Rovio. Ville Heijari, Vice President of Franchise Development, talks about what’s in store for gamers with this latest game and touches upon the new Angry Birds theme park and what role merchandising has played in the success of the franchise in this exclusive interview.

Troll-without-Bridge5196d ago

Of course not. They might as well name it angry cows seen how much they'll milk it.

SlipperyMooseCakes5196d ago

How about because they made bank on the series? There's nothing wrong with that, but that is why haha.

30°

Sega records $200m impairment write-down for Rovio during Q3

Rovio “found it difficult to advance its initially planned business development,” says Sega.

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gamesindustry.biz
40°

Sega Announces Financial Results Impacted by Impairment Loss Due to Rovio's Underperformance

Today, Sega announced its financial results for the first nine months of the fiscal year, related to the period between April and December 2025.

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simulationdaily.com
80°

Sega Financial Results Decline as Full Game Sales and Rovio Underperform

Sega announced its financial results for the first quarter of the fiscal year, related to the period between April and September 2025.

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simulationdaily.com
Gamersunite880211d ago

I hope Shinobi did well. That would be a shame if it didn't.

MetroidFREAK21211d ago

What happens when you release games via Limited Run and as Game Key Cards on Switch 2

TheColbertinator211d ago

People don't buy them. I would have double dipped on P3 Reload if they had proper cartridges but they can all shove it.

MetroidFREAK21211d ago

I admit I bought several of them... but I always will choose proper carts GKC releases if given the choice

Agent75211d ago

SEGA should stop faffing on with those boring Mega Drive and Master System collections that've been out there for years. Saturn and Dreamcast collections are overdue, but more some arcade collections. Put games on all formats and let gamers choose disc, card or download. The latest Shinobi was a Limited Run game on card, it doesn't exactly sell the game to the masses. SEGA showed off a number of new games not so long ago, they've all gone missing. SEGA has a rich history of making mistakes, it needs to have a serious look at itself, more so in the US and Europe.