
Player Attack: Marvel: Avenger's Alliance is a Facebook game.
On the face of it, that may seem like a fairly boneheaded statement, but what I'm referring to is the influx of games that are using many of the same techniques to propagate themselves across the Facebook network. Mafia Wars, Farmville, The Sims Social and many others all want you to coax your friends into joining the game with you, then send them a constant stream of reminders in the form of collectible bonuses. Once they've got your attention they're reluctant to let it go.

GamesBeat: Isotope-8 is more than just an in-game currency.

Playdom, a company known for their casual games including Gardens of Time and the very popular Marvel Avengers Alliance are once again being talked about all over Facebook.

Product-Reviews writes: We’ve seen evidence of the desperation and gambling addiction tactics that some players use, often spending over $1000 USD (every month!) to ensure their place in Adamantium league at the end of the season. Developers Playdom effectively encourage this as well, even deploying a roulette respin system giving players the temptation to spend even more money on the game.
The PVP system is a complete mess at the moment.. I'd like to see a different developer in charge.
Or better yet, just give me Ultimate Alliance 3 on PS4!