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Paramount's Switch Failed To Turn Market

Scott Hettrick of hollywoodinhidef blogs about a recent report from a Research/analyst firm, Understanding & Solutions, about Paramounts role in the hi-def movie wars and their failure to turn the market in favor of HD DVD.

Research/analyst firm Understanding & Solutions has issued a report today saying that Paramount's switch to go exclusive HD DVD has failed to turn the market in favor of that format and that Blu-ray continues to dominate the market with stronger studio support and sales volumes.
If they can't get it done with the cheapest players and three of the biggest movies of the year in "Transformers" and "Shrek the Third" from Paramount/DreamWorks and "Bourne Ultimatum from Universal," that doesn't leave them many options.

I wonder how Microsoft/Toshiba are feeling about that $150 million investment, especially since Toshiba's earnings have taken such a hit.

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hollywoodinhidef.com
gamesR4fun6718d ago (Edited 6718d ago )

Dont know who to pity more toshiba who might go tits up over this hd dvd thing or Paramount who sold out. I mean how many paramount movie buyers have b/r vs hd/dvd... Even if it was 70-30 in hd dvd's favor I dont think they did the right thing by their customers...

edit: look fanbots personally idk
b/r hd/dvd its all the same to me sure i got a ps3 but even if b/r looses its not like sony's gonna stop making b/r games... Besides I got a 360 too not much for the hd dvd add on if we needed it. What i hate is when a company like paramount stabs its customers in the bakc by taking a bribe not to publish their movies in b/r...
Same goes for a lot of other big companies review sites in particular who are obviously willing to do anything for a quick buck. Clients be damned look at how many sites put out stellar reviews for ME without even so much has a mention of all the issues in the game... Nope if you want my respect and my dough youd better at least look like your treating us decent...

shrimpboat6718d ago

Paramount is the Jackas of 2007

athlon7706718d ago

nicely stated indeed. I like both my PS3 and 360, and like you said, IF hd-dvd happens to pull out and become the victor (very unlikely) I can just get the add on and watch the movies that way.

Lord Anubis6718d ago

poor them, now they are 150m less which could've been use to buy something else.

Jinxstar6718d ago (Edited 6718d ago )

Or they could have given it to me.... Oh well maybe next time they wanna throw money at a useless cause I will be on top of the list... Ima send them an email now requesting my current position for their money wasting venture.

Edit: Sure dude we can split it 2 ways... They said they would get back to me... punks.... I think I am a noble enough cause...

Phantom_Lee6718d ago

....put my name on that email too......

Darkiewonder6718d ago

That would have been so much better ;(

xsteinbachx6718d ago

would you really want them owning a game company... think about it.

Fan Tastic6718d ago

It will be good for consumers once HD DVD lite dies.

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30°

Top Racers Need Top Gear – Introducing the Forza Horizon 6 Limited Edition Controller and Headset

Omar writes: "With the Horizon Festival coming to breathtaking Japan, you’ll need the essential gear to prove you’ve got what it takes to become a Horizon Legend as you cruise, drift and explore an open world full of spectacular driving experiences. That’s why we’re happy to announce the newest Limited Edition Xbox Wireless Controller and Wireless Headset collection, featuring inspired designs from Forza Horizon 6. The bright cyan and lime colorways celebrate the Horizon Festival’s recognition of iconic cars and hit music, with special features that are sure to impress any collector."

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news.xbox.com
Killer2020UK21d ago

Oh my, that is one gaudy design

40°

EasySMX D05 review

You can get Hall effect controllers slightly cheaper, but you'd struggle to find as feature-rich a package without some heavy, heavy sales.

70°

"It's Just So Lame" - RTGI Modder Thinks DLSS 5 Is Impressive But Shares AI Slop Sentiment

Pascal Gilcher calls DLSS 5 impressive but shares the "AI slop" sentiment, explaining the likely tech behind it and why he dislikes it.

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wccftech.com
CrimsonWing6948d ago

I fail to see how this is AI shhhhlllloooop. Looking at the different games they showed, this has made many of them look far better.

isarai_lee48d ago (Edited 48d ago )

It's AI slop because it ignores the artists intent and changes the details ESPECIALLY when it comes to character faces. The scariest part of it is introducing it as the next stage of DLSS, a feature where the current iteration already has controversy surrounding it and for quite a lot of games cannot be fully disabled. So reasonably the precident is already set for what path this could take, and it's not good

blacktiger47d ago

In case you didn't watch the video then let me point just one part. It overrides the lighting. Then the question of what is the point of ray tracing cost and so on. Many of the lighting deletes shadow, including shadow on the face like eyes even chin.

Chard47d ago

Why stop at art when it comes to human input - why not just have AI play the game for us, remove human input altogether

theshizer48d ago

If you don’t like it, just don’t enable it. Personally I think it looks great from the videos I have seen.

isarai_lee48d ago

And what about when you can't? Cause there's plenty of games where you cannot fully disable dlss already, i mean we're well into an era where it's a major crutch for developers to cover up their cut corners, why would this be any different?

blacktiger47d ago

You are playing with people's money and allow Nvidia to scam you.

In case you didn't watch the video then let me point just one part. It overrides the lighting. Then the question of what is the point of ray tracing cost. This is all lie to raise the cost of the graphic card.

Andrew33648d ago

Making characters look more realistic not ok because we want the developer to decide on how the game was intended to look. - Internet

Change entire game through mods thus changing how the developers intended the game to be is ok. - Internet

isarai_lee48d ago

Something consumers can do to a product after they have purchased it, entirely optional and can always be undone with a fresh install

VS

The leading gaming hardware manufacturer making this the next iteration of the main AA/Upscaling technique that is heavily relied upod by modern devs and is not optional in most games.

Not at all the same but nice try

jwillj2k448d ago

At the moment you need 2 5090’s just to get an image on the screen so this is all vaporware until proven otherwise.

Andrew33647d ago

The good news is you can just not use it as well.

Christopher47d ago

It's all about choice in the end. But, I would say that calling it 'more realistic' is quite a stretch. It looks like AI art, and that's rarely realistic.

Urrakia3447d ago

All the comments I see are reminding me of how we got to the current state of gaming when microtransactions were first introduced: "It's completely optional guys, we promise! If you don't like it just don't buy it!"

I think we all know how that ended up.

Popsicle47d ago (Edited 47d ago )

I had the same exact thought the first time this was brought up in a separate article about a week ago. Took me straight back to the conversations surrounding “horse armor.” Just don’t buy it they said. Years later, many IPs I previously enjoyed are so infected with monetization schemes that I don’t even consider purchasing them anymore.

DLSS 5 and the like are the same thing wrapped in a different package. History rhymes but many of us never learn from it.

blacktiger47d ago

Biggest Scam. Overrides lighting and shadow. So why keep Ray tracing? It's all a scam to raise graphic card. We now see Nvidia with Microsoft downturn anything against them. Sony is next!