Bubbled as requested sir.

just that bluray has a 10:1 hardware advantage and yet can only pull a 4/5:1 software advantage is also pathetic in terms of attach rates, this means hd dvd has more than twice an attach rate considering it's dead in japan and several parts of EU, maybe because ps3 is a gaming machine first, the $100-$200 hd dvd players shouldn't significantly favor hd dvd software sales because the demographic/average joes who buy those cheap a5s players are less than likely to afford $25-$30 discs, so they would rather stick with renting or standard dvds, on the other hand, people who can afford 1080p tvs and ps3s/expensive standalone bluray units are in a better financial position to afford $25 discs to push disc/sofware sales even further and raise the attach rates and ratios
I hope u get my drift here,

plus bluray has more industry support, 1080p at entry level, Disney movies, Sony pictures, more hardware manufacturer support, higher disc storage, more space on store shelves, more reach in other countries such as Australia, more BOGO sales and giveways with purchases, demographic with stronger purchasing power, more advertisement and word of mouth and a cooler interface, uncompressed audio, i could go on and on, so much more, even the name bluray sounds so much cooler like the futuristic disc format with the slogan beyond high definition whiles the hd dvd name sounds more like a mere upgrade of dvd with a high definition bonus, i even recall a best buy representative telling me that an upscaled dvd in 1080p will look better than an hd dvd movie on a sub 1080i hd dvd player,
hmm with all these advantages, shouldn't hd dvd be dead by now? or at least shouldn't disc sales be way higher in favor of bluray considering the only hd dvd exclusives worth getting this holiday are bourne and transformers versus like 8 wonderful bluray exclusives? plus the only advantage hd dvd had over bluray in features is going to be taken away with the new bluray profile which will totally screw first time adopters in the a5s and force them to get newer players to enjoy those features meaning more hardware units sold,

Bluray is winning clearly but attach rates aren't too impressive compared to hd dvd and regular dvd, hd dvd is lagging behind with a 10th of bluray's install base, weaker marketing, inferior entry level players, less shelf space, smaller disc storage and a fraction of exclusive movies and yet the software sales margin doesn't reflect these disadvantages that well, attach rates should rather be higher for bluray considering all its advantages over hd dvd not the other way around as half the attach rate of hd dvd,
it's still pretty obvious bluray would kill it, but bluray needs more support from its fans especially ps3 owners to pull way higher attach rates if it expects to even make a scratch in the dvd marketshare, also it's very good for sony that the ps3 is selling like hot cakes now so the hardware advantage over hd dvd can even widen further cos if hd dvd catches up with hardware in the slightest or even tries to break half of bluray's install base, sony might be in very big trouble with those low attach rates but that is very very very unlikely cos the ps3 will continue to sell like crazy with its 2008 game lineup, that is unless something outrageous happens like china deciding to support hd dvd with their heavy population