The most obvious example of gamification would be the mayor status feature in Four Square, where you are rewarded for checking into certain locations by businesses. Nike+ has allowed the company to build a huge and active fan base. For example, over 800,000 runners logged on and signed up when Nike sponsored a 10K race simultaneously across 25 cities.
Marketing companies are quickly learning that by deconstructing how we respond to fun and being rewarded that they might be able to change the potential customer’s behaviour to increase both sales and loyalty. Creepy right?
Layoffs are expected at NaturalMotion, the studio behind Star Wars: Hunters, as Zynga reviews operations and focuses on optimizing its mobile game portfolio.
Vince Zyle writes "Star Wars Hunters is a really fun game! It’s not as good as other Star Wars games like Star Wars Battlefront 2 but coming from a developer like Zynga who worked on very underwhelming and low-quality titles before, this is a major upgrade.
There’s not much objectively wrong with the game aside from the work needed to make visuals smoother during animations. That’s one of the biggest issues at present alongside frame drops that occur from time to time when there’s too much going on which isn’t too bad but certainly noticeable.
In conclusion, Star Wars Hunters is a game for arena shooter fans who are looking for an action-filled game. Some of the other issues will hopefully be ironed out with future updates."
The acquisition of Zynga by Take-Two Interactive might become the video game industry's version of the AOL Time Warner merger.
I have to give props for the use of Electric Boogaloo reference. I don't think many young folk will even know what that is.
On topic... wasn't that where Don Mattrick went after leaving XB?
