Little big planet 2 I can agree with stating that the sells were not that great but I believe god of war 3 has sold 4+ million so i'm not really sure if that would also fall under the same category.

Because sony still sucks at Advertising. Im amazed that Sony hasnt had a Halo level exclusive this Gen and there have been plenty of franchises that have deserved it.

Well they don't sell stupid number like COD, but then again only COD sells like COD. Why are we comparing quality original IP's to the yearly whore that is COD. Mainstream does not mean good.

Heres a good question

Why do articles like this still exsist.

We all know why they "struggle", more of them are released over the course of the year.

Lets say Microsoft released a ton of exclusives over the course of the year, Gears, Fable, Alan Wake, another Banjo game, new IP, new IP 2, Forza AND THEN a new Halo game which is released near the end of the year I bet that wouldn't get as many sales as it normaly does. Plus you have to include MP games aswell

Not everyone is rich, you have to plan a head. Like this year for me I had to decided whether or not I should buy Resistance 3, Uncharted 3 or evem a MP like Batman AC.

A lack of half billion dollar ad campaigns?

The only spot I see where PS3 exclusives struggle is because their are SO MANY constantly being released in such a tight window that it makes getting them all, so hard to do.

Other than that I can't think of 1. I mean if they did the MS approach of 1 awesome exclusive every 6 months, they'd achieve gangbuster sales numbers.

But this gen as far as the exclusives go, including graphics and gameplay. PS3 has taken the crown for me... the presentation of God of War 3, Uncharted 1/2/3, Resistance 1/2/3 and Killzone 2/3... there's just NOTHING like them at all on 360... NOTHING!

100 times agree witht this. I didnt realise it until i got my 360 at the begginig of this year, but it is 100% true. I was in amazement at the shear ammount of advertisement for gears 3 from a long time sony only guy it was almost to the point of overwelment. I said it to a buddy of mine that was a long time xbox guy & he said its "normal" for microsoft, i thought then & there exactly what this article was saying, if sony advertised like this they would sell a shit ton more games!

if by struggling you mean most dont sell 5 million+, then ya sure.

Numerous theories exist...One FACT is that the only dominate game on the 360 is Halo, that's their hit game. MS has to figure, why go out and take risks (like they did with Alan Wake-Fail) when we can make HALO repeatedly and have it sell millions of copies. Yes, they have Forza and Gears. 3 primary franchises. The PS3 on the other hand has new franchises and fantastic ones every year(Uncharted, GT5, Infamous, Resistance (I used to like it, it sucks now) Killzone (not interesting anymore), Last of Us, God of War....the list goes on, for a while.

One theory I have is that the average age of PS3 is higher when compared to 360 owners. Exhibit A: http://www.youtube.com/watc...

PS3 owners have to spend their money wisely as opposed to 360 owners who go to mommy or daddy.

Simple logic, you have more exclusives you spread the sales among them. You have less exclusives you have concentrated sales among them. You have less exclusives you can pour in more money for advertising for each game....see the pattern here, it's not that hard but we still get articles like these. And I will reiterate many on here in saying why multimillion sellers are considered struggling and the fact that we have many sequels to these "struggling" franchises.

LMAO

go year by year ps3 exclusives sold more in total than 360 one(official numbers and vgcharts). 2008,09,10,11.

I hate how easy it is to start a website these days.

Troll articles like this are reasons why we have so many amateur gaming sites.

its pretty simple really MS has 2 big games Halo and Gears in which they spend $/£100m+ marketing the games to get 5m+ million in sales. Sony has to spread there marketing budget out over alot more titles. And its not like these games dont sell.
GoW3-4.3m,
Uncharted-4m,
U2-5.3M,
U3-2.8,
Killzone2-2.8,
K3-2.11,
MGS4-5.5M,
GT5-7M

These games are not struggling in anyway. Its these kind of sale numbers that make Sony invest in new ip's cause they no 1 of there many other games will sell to make up for maybe a failed project.

Because they are overrated.

Hmm what exclusives do Microsoft have that sell:

Gears
Halo

Ps3:
MGS4
Uncharted
Gran Turismo (7.3 million in one year biggest exclusive of sony)
God of War

if you want to play the which has the biggest exclusives game Nintendo trumps all:
Mario
Pokemon
theres more but I cant be bothered.

They're spending money on games rather than advertising...

I don't think I would change this set up.

Even their biggest ad campaign was modest in comparison to Halo, Gears and CoD.

Again, I wouldn't change this.

The games sell well enough to warrant sequels in most cases and the developers aren't being closed down due to game sales.

Sony, from a gamer perspective, are getting it right. Other companies may be impressive shareholders, but that's another matter.

Yay, this old myth. Happy new year and have a good 2008.

"Take titles such as God of War III and LittleBigPlanet 1 & 2. Each title received television marketing, but the response for sales didn’t seem to be that great."

Haha, what fucking idiots. GoW 3 has outsold 1 & 2.

another one of these articles.

There are 360 exclusives that struggle

Alan Wake
Banjo-Kazooie: Nuts & Bolts
Crackdown 1 & 2
Lost Odyssey
Viva Piñata: Trouble in Paradise
Splinter Cell Conviction
Forza 4
Metro 2033

None of these titles have sold Halo numbers so I guess that means they struggled.

I wouldn't say they struggle but rather the volume and variety of exclusives on PS3 means the sales are spread more evenly!...

Though the sales of the 'worthy' PS3 exclusives, are in my mind, still more than respectable!..

even with the massive success of gran turismo and the like

how many people still play Killzone 3 or Socom 4?

in that sense a few have struggled but most have done just fine...

It' because they aren't that great compared to everything else. A wide selection of average games. Third party titles alone this year prove that.

Two words against this argument. Alan Wake.

PS3 didn't seem to start advertising or sponsoring anything on tv until about a year ago!! Crazy!!

Uhhh besides Halo 3/Reach and Gears 1/2/3 what exclusives really sells on the xbox better than Ps3. Fable 2 and 3 did good(around 4m each), Forza 3 did decent but then again it was bundled constantly. Alan Wake barely passed 1m (which is a huge shame), Crackdown 2 barely 1m and honestly I can't think of any other exclusives that are worth mentioning. What's funny about Halo3/Reach and Gears games is none of them were even made by first party studio's.

Uc 1 is at over 4m, Uc2 is at over 5, GT5 is over 7m, GT5p is almost 5m, GoW3 is over 4m, LBP is almost 5m, Kz2 is 2.8m....and all of them were most likely made with the budget of Halo3/Reach's advertising...also with a much smaller install base in the supposed biggest market.

Simple answer, all those people claiming to purchase Sony exclusives "day one" are liars.

I didn't even have to read any of the responses here but I can guess that they are going to go on and on about how Microsoft spends a ton on advertising and poor Sony cant compete with that.

Also, they will point quickly to VGChartz and say "see!"....even though they troll VGChartz every chance they get, especially when they publish Microsoft's numbers.

I'd personally say the Sony games sell pretty good, but they don't have that 8-10 million seller that is Halo. Technically, both Microsoft and Sony should have their exclusives sell over 10 million, I mean when you have 60+ and 50+ million consoles sold respectively and can only manage to sell between 2-5 million copies of a game, that's pretty bad actually.

Here is a better Article title:

"Why is the PS3 the only (HD) console to define itself with Exclusives?"

I didn't even bother to click.

This topic is old and boring. The 360 doesn't have many exclusives so the ones it has sell well. The PS3 has a lot of exclusives and all kinds of games. None sells as big as the 360 exclusives because there are so many. Most people who buy a 360 mostly only like shooters like Gears of War and Halo. PS3 exclusives mostly sell great though. Just not Halo numbers. Does an exclusive have to sell that much to be successful? No.

People that buy games just because of advertising are lame, and a sheepesh tool for corporations. Which would you rather have a company do: put more money towards the game or the commercial? I rather a company put most of the money towards the game imo.
I will put it another way that anyone can understand:
what are you buying? the game itself or the commercial for the game?

There are so many great exclusives to choose from. Not everyone can buy every game that comes out by Sony, so when an exclusive comes out for XBox, people only have to buy one game every couple of years.

If you're a playstation owner, you've probably got so many games to play (counting multiplatforms and exclusives) that you don't have the time and or money to buy and play everything on launch day.

That's my opinion.

not a fan of Kratos.

I choose quality over sales

Sony hasnt made anything that stands out. Thats all there is to it. All the games lack that special something.

Marketing cant change most of these series now. Most people have a preconceived notion by now. Sony is too slow to realize it. Motorstorm 1 was 3.5 million then 2 came out and sold less than 2 million and 3 hasn't broken 1 (well last time checked) 1 million

Dont think the psp game did well either. Same with RE, KZ, and a few others. Some people like well atleast they didn't stop! Well if they not selling whats the point? Buy a game thats worthless 2 months later because the community is gone.

They DON'T struggle. They just have long sexy legs.
Uncharted 2 is the perfect example of a game that sold less than a million on launch week and ended up selling 5million+ lifetime(and counting)

because they dont!

Sony's focus is on multiple type of games. Can't say the same about the competition. In the end its all about the games. Looking foward 2012!

I've seen some misinformed articles in my time, but this one takes the cake. My god the ignorance...

These sites have really been trying to hard recently. It's pretty sad.

Sorry but am I missing something?

Unless you're rich, or have very generous parents who can afford to buy all the exclusives day one, and also the multi-platforms day one? Think about it and maybe this headline will make more sense.

Are PS3 gamers less inclined to buy BF3 or MW3 because they got Killzone? Or will they most likely hold out and get game that most are playing? Will they get Infamous 2 and not Arkham City? Or UC3 and not Deus Ex? ... Of course not. They have to wait and time their purchases.

I'm lucky as I do get most exclusives and multi-plats that I want day one. A lot of people cannot.

The reason MS exclusives sell is because they are hardly any to buy. This means they are also spaced out nicely over the year. Sony had what? An exclusive in almost ever month this year? Sometimes multiple titles in the same month, not counting the HD collections?

Is all because everybody wants more of Call of Duty S??t

Ummm they don't?

Although I suppose a few do. I hear InFamous 2 and Resistance 3 didnt do so well.

If they were struggling, i'd say because theres so many out there ;P Thats a good and bad thing I suppose.

No idea, I buy plenty- not my fault!

You guys uderstand that microsoft more than anything wants the biggest piece of gaming pie, and they don't care how much they spend. next gen they better have way more exclusive NEW ip's.

here's my theroy, the ps3 has a way larger library of exclusives than almost every current home platform (wii would win here but lets count out shovelware), the only platform with more is the pc.

the ps3 is more popul;ar throughout the world, with a majority of the xbox360 install base being in north america, canada and uk. PS3 is more evenly spread the world over, therefore brazillian, japanesse, korean ect. gamers have different tastes whereas american/britts like many similar things (shooters).

just a theroy, i could really care less, i own all consoels, handheld and a nice pc, i love em all.

cannot wait to but the next gen offerings from sony and ms too!

I'm not even sure why this article was even written. Halo, Gears of War and Forza sell really well. People are really into online multiplayer games these days and lets face it, the Xbox 360 has a better online experience. That's why Call of duty sells better on that system. But most Sony exclusives don't struggle for sales, they actually sell well.....not Call of duty well... but well. Sony also has a lot more exclusives so the spotlight isn't just on two games. (Halo, Gears/Mario, Zelda) At any rate there is no struggling.

On average ps3 exclusives sell well, the reason people think that 360 exclusives do better is becuase the 360 has a few exclusives which are big hitters.

Halo, gears of war and Forza are all huge games. One of the best shooters, another great shooter and arguably the most fun racing sim out there right now.

And they're all marketed well, Sony has a lot of great games but there's no one big hitter which defines the console like halo for the 360.

There should be though. Personally I think uncharted could be that big hitter but its just not marketed on the same level as halo or gears.

no it's not opinion, ps3 exclusives struggle. breaking a million is a triumph on the ps3 and simply par on the 360. Advertising is definitely the biggest part of it. Every 360 exclusive that comes out is pretty much announced to the world via every media outlet possible. Another thing though is that ps3 exclusives don't fit the best selling genre. military shooters and zombie survival. With gears, halo, and left 4 dead keeping online gamers playing, that also means they flock to the 360 for call of duty and battlefield etc. most ps3 exclusives are innovative, for sure, but because of that, they lack the strong sales. It takes a smart man to buy a smart game. That statement alone should solve everything.

I know everyone hates VGChartz, but N4G needs to look at the numbers sometimes.

PS3 Global software sale total (in millions)

http://www.vgchartz.com/wor...
(Highest is BlackOps at 11million)

Compared to Xbox global software sales (in millions)
http://www.vgchartz.com/wor...
(Top 4 have sold more than PS3's #1. and HALO3 beats PS3 highest selling game)

(Note: if the links don't work, just re-search with PS3/X360 as platform, and sort my global-totals)

What is this Author on? lol Guess he's still living in 2007

So sad when people start touting their unreasonable opinions as facts.

If PS3 title sales were the definition of struggling, the poorest of the poor would be driving to work on hover jets while getting blown by dozens of virgins.

What a delusional article.

It's not about marketing. PS3 games just sells slower, but they do sell. People think that the only sells that matter are the ones in the first week or month, but PS3 sales tend to catch up as time goes by. There are many games to be played and people choose ones over others but in the end they do get those games eventually. I couldn't care less about ads cause I have the internet and sites likes this to know about them.

1. PS1 and PS2 were dominate in their era so lets give Microsoft some credit for coming in and taking half of Sony's market share! Also the way that MS did it also made gaming better by having such a large focus on 3rd party content which gave gamers better 3rd party games.

2. Microsoft's Company business model is totally different from Sony's. MS makes money through license Fees and all their products/services pushes people towards Windows which is the License Godzilla of the world.

So there is no need for MS to have a bunch of Game Studios when they are making a Mega Ton of money from License fees on the 360. It would be nice if MS had more in house game studios but it just goes against MS business model.

Sony on the other hand has a business model that incorporates having things done in house to take full advantage of the HARDWARE that they sell. For Example: All Sony Pictures movies are shot on Sony Film using Sony Cinema and Sony 3D Cameras!

3. now as far as exclusives......
MS has only a few exclusives and those few sell huge numbers.....Halo Numbers is the phrase that comes to mind.

PS3 has a ton of exclusives but only a few do Halo Numbers or in Sony's case Uncharted Numbers.

So if you look at the 360 and PS3 Exclusives and only count the number of Exclusives that have sold over 4 million.....then you will see who does better with Exclusives. You can lower the number to 3 million if you want to. I chose 4 cause that's $80 to $100 million in profit for the Pub.

4. Both platforms have great exclusives but we are moving to an era of multi-platform console gaming as Devs/pubs only care about $$$$$$ and they see the easy cash of multi-plat games.

We will continue to see Exclusives but every exclusive that fails to reach 2.5 or 3 million is an exclusive that is closer to just ending depending on production and advertisement budget.

5. My favorite point.....
Why are fanboys still arguing over Exclusives when the top selling games on both systems are Call of Duty and Grand Theft Auto? These games do 8+ million a piece EASY and fanboys are arguing over games that do 1.4 or 2.5 million.

"Well the exclusives sales figures are low because we have so many exclusives" that is REALLY STUPID!!............... Why?
Because Modern Warfare 3 and Skyrim all sold crazy numbers after all the exclusives were released and there are many many multi-plats with higher sales figures than some Exclusives.

"Well they didn't advertise a lot" That's stupid too!!!.......Why?....because it's the second or third game in a series so you knew it was being made and you knew the release date.

and that my friend is FACT...numbers DO NOT LIE!!

so unless you own stock in these companies, screw the dam sales figures and just enjoy your games.

The first thing people need to realize is the general customer base is not the hardcore gamer who follows the gaming news daily, contributes to forums regularly, and treats every game as if its a major release. The broad library of PS3 exclusives might not appeal to all consumers. Especially in this day when consoles sales are around 50 million, Call of Duty games sell 10+ million on a console yet other games that sell that are hits sell maybe 1-2 million. The crowd out there that are COD-only gamers is probably easily a 1-2 million alone. Hardcore gamers don't want to admit that they are the not majority. And maybe people can stop pretending that a lot of the PS3 consoles sold were "buying this for the blu-ray" purchases before blu-ray player became so cheap.

And yet I still buy them, play them, love them, and don't care about anything else in the gd world when I'm doing it.

Because Sony spends their money on the Games NOT on Advertising for a partial game and then messing with consumers by having DLC ready and waiting on the disc.

simple answer, there just too many compared to 360.

struggle ? say wut?

1. PS1 and PS2 were dominate in their era so lets give Microsoft some credit for coming in and taking half of Sony's market share! Also the way that MS did it also made gaming better by having such a large focus on 3rd party content which gave gamers better 3rd party games.

2. Microsoft's Company business model is totally different from Sony's. MS makes money through license Fees and all their products/services pushes people towards Windows which is the License Godzilla of the world.

So there is no need for MS to have a bunch of Game Studios when they are making a Mega Ton of money from License fees on the 360. It would be nice if MS had more in house game studios but it just goes against MS business model.

Sony on the other hand has a business model that incorporates having things done in house to take full advantage of the HARDWARE that they sell. For Example: All Sony Pictures movies are shot on Sony Film using Sony Cinema and Sony 3D Cameras!

3. now as far as exclusives......
MS has only a few exclusives and those few sell huge numbers.....Halo Numbers is the phrase that comes to mind.

PS3 has a ton of exclusives but only a few do Halo Numbers or in Sony's case Uncharted Numbers.

So if you look at the 360 and PS3 Exclusives and only count the number of Exclusives that have sold over 4 million.....then you will see who does better with Exclusives. You can lower the number to 3 million if you want to. I chose 4 cause that's $80 to $100 million in profit for the Pub.

4. Both platforms have great exclusives but we are moving to an era of multi-platform console gaming as Devs/pubs only care about $$$$$$ and they see the easy cash of multi-plat games.

We will continue to see Exclusives but every exclusive that fails to reach 2.5 or 3 million is an exclusive that is closer to just ending depending on production and advertisement budget.

5. My favorite point.....
Why are fanboys still arguing over Exclusives when the top selling games on both systems are Call of Duty and Grand Theft Auto? These games do 8+ million a piece EASY and fanboys are arguing over games that do 1.4 or 2.5 million.

"Well the exclusives sales figures are low because we have so many exclusives" that is REALLY STUPID!!............... Why?
Because Modern Warfare 3 and Skyrim all sold crazy numbers after all the exclusives were released and there are many many multi-plats with higher sales figures than some Exclusives.

"Well they didn't advertise a lot" That's stupid too!!!.......Why?....because it's the second or third game in a series so you knew it was being made and you knew the release date.

and that my friend is FACT...numbers DO NOT LIE!!

so unless you own stock in these companies, screw the dam sales figures and just enjoy your games.

This generation has really distorted what commercial success is. Halo, Gears, and CoD aren't the norm. Each one of those is an exception and at least two of them can be defined as a phenomena.

4-6 million is good no matter the platform. I guarantee you that not much outside of those three series are going to come close to what these 3 can do week one. It's an unfair standard if there ever was one.

Playstation's marketing department needs a HUGE revamp, those guys dont know what they fuck they're doing.

If Sony has all these amazing exclusives, then why isn't it destroying the 360?

The answer is simple - a significant number of people purchased the PS3 as a Blu-Ray player first and a gaming console second. These people simply do not buy as many games - see any study of the attach rate per console.

I love the PS3, but this is my opinion why the exclusives do not do as well when the installed base is taken into account.

They just arnt as important these days i think its great at the start of a generation to have fresh ips but towards the end not so much let multiplats do the heavy lifting focus on the next console.

Oh you gullible oafs and your sticky theory. PS3 exclusives do great, games don't need to sell as much as CoD to be successful.

This article is not true at all. The majority sell well. Granted, they would sell a lot more if people would stop being stubborn and buy a PS3. They are definitely worth the purchase. More N4G garbage. Rated down for stupidity.

just another troll article to start the fanboys up again because there hasn't been a troll article on n4g for oh about 10 mins so someone had to post one

The reason why they struggle to sell is that their are superior third party titles that cuts into there sales. It's only going to be worse in 2012 when the top triple a third party titles compete with the first party for sales. On the other hand it is bad business for Sony to launch so many exclusives per quarter because each titles have to compete with each other in sales.

is Flamebait

Since when is selling 2m - 3m a "struggle" ? If thats the case, then besides Halo and Gears, 360 exclusives struggle also.

Seems to be people put Sony exclusives on a higher pedestal due to them being of higher quality and expect them to sell more because of this. Sadly this isn't always the case - look at COD - an average FPS that sells 10m.

But back to the question, I think the reason why it looks like PS3 exclusives struggle, to some people, is because

1) They are put on a higher pedastal, so people expect them to sell more and if they don't, some people see that as a flop, even if they sell 2m - 3m.

2) There are way more PS3 exclusives, which means a higher chance that there will be some that sell less 1.5m, which gives the impression that, as a whole, they don't sell as well, yet completely ignore the high sales of games like Uncharted, God of War, GT5.

PS3 has a diverse fan base. Not everyone plays the same games.

360 caters to mostly shooter fans.

want to get a lot of hits on this site? added the word exclusive to the title. Want to take it to a ridiculous level? add the word struggle