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Nintendo pulls Wii ads due to high demand

Marketing Week - 06-Dec-07:

"Nintendo, the gaming giant, has been forced to pull ads for its Wii console in the run up to Christmas as demand is already too high.

The campaign for Wii, created by Karmarama, will be replaced by ads for its handheld console, Nintendo DS.

The company says that it has been forced to pull the ads because retailers have been running out of consoles and it would be irresponsible to continue with the campaign."

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marketingweek.co.uk
ruibing6742d ago

Well, that makes sense. Marketing campaigns are used to increase demand for a product, but the Wii already has a large excess demand. So unless they want to increase the price of Wiis so that the demand matches the current supply available, there is no point in paying for those ads. Those ads were basically just driving up the price of Wiis on Ebay.

wiizy6742d ago

nintendo still did something bad... keep the ads running.. so no one even think about the ps3 or xbox360 for that matters..... nintendo needs to keep the wii's coming

rofldings6742d ago

Why? Some people want a gaming machine, not a toy, for christmas.

PS360WII6742d ago

yeah they want a gaming machine which is why everyone around the world wants a Wii.

The Maverick6742d ago

why won't anybody see the truth

Lord Cheese6742d ago (Edited 6742d ago )

MY COMMENT WAS REPORTED AS SPAM, SO IVE REMOVED IT.

PS360WII6742d ago (Edited 6742d ago )

LordCheese - is an understanding member ^^

Lord Cheese6742d ago

fair enuf - was a bit of a stupid comment to be fair.

i've edited it

PS360WII6742d ago

cool cool man. Yea I can understand why people don't like the Wii and yes the name still gets me. lol.

+ Show (1) more replyLast reply 6742d ago
riksweeney6742d ago

They didn't need to pull the adverts, they could have simply changed it to

Nintendo Wii, good luck getting one this close to Christmas

SimmoUK6742d ago

there advertising campaign has really done it for them they showed games and people having fun with a motion controller..

just a shame that there not a hardware company so they cant make as many as Sony or Microsoft...

personally i thought about the wii but i've heard the gimmick wears off really quickly...

Show all comments (19)
50°

Why the Wii is Such a Nostalgic System in 2026

The Wii is now a retro console. Let’s get nostalgic about an often maligned system.

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ActualWhiteMan30d ago (Edited 30d ago )

Crazy to think the WII is to the Switch 2, as the NES was to the WII back then. 20 Year difference.

jznrpg29d ago

My wife asks me to bust it out (heh) everyone once in a while to play bowling and tennis with the kids. There was a ton of slop on it but some good stuff as well.

Smellsforfree29d ago

Wii was great but boy howdy did it cause Microsoft to go on a dark walk with the Kinect and the disastrous XBox One launch that they arguably never recovered from.

Loktai29d ago

Not nostalgic for me.. I was there.. anyone who wasnt a little kid realized it was a gamecube with shit tacked onto it, it was the "joke" system and was well below even the switch in terms of comparing it to the latest machines at the time. The machine was well loved by young people and "casual gamers" who now remember it 20 years on, or in most cases more of its sales came in the 15-20 years ago range not right at launch- but again its not nostalgic for people who were "gamers" then really, just for those who ended up with one in their house, the games , graphics, interface and online features were archaic already in 2006.

50°

44% of games industry professionals have considered leaving the industry as a result of redundancies

New report from Skillsearch found that 22% of those surveyed had been laid off within the past 12 months.

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gamesindustry.biz
Cockney34d ago

Well if that 44% left im sure there would be a lot less redundancies

40°

Stop Killing Games on the latest European Commission public hearing

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