Icrontic writes:
"There’s a lot of talk in the social media and marketing worlds about “gamification”. It’s one of those trendy buzzwords that experts and gurus are throwing around to try to increase their prestige and revenue. Meanwhile, a company who… well, makes and sells actual games for a living, has quietly rolled out the most textbook, brilliant example of gamification ever conceived."
Half-Life and Portal writer Erik Wolpaw has detailed how his team has been using Generative AI for research and development at Valve.
Valve has responded to New York Attorney General Letitia James' lawsuit against the firm, stating it does not believe that lootboxes in its Counter-Strike 2, Dota 2, and Team Fortress 2 games unlawfully encourage minors to gamble, adding it was "disappointed" to see the action go ahead despite efforts to "educate" the NYAG about virtual items since "early 2023."
not to mention the ARG for Portal 2. Sony could really use some marketing tips from Valve.