Ubisoft has been one of the prominent game publishers in the market for years. With franchises such as Ghost Recon, Rainbow Six, and the new but popular Assassins Creed, they have made a name for themselves as one of the biggest names in the publishing industry. They have always been able to showcase their games well, with great quality and a good sense of marketing, but one area of the industry they haven’t been able to penetrate is the PC.
“Assassin’s Creed” publisher Ubi soft is trying to emerge from a rocky few years. CEO Yves Guillemot breaks down the new strategy for success.
“Ubi soft is trying to emerge from a rocky few years“
^ THIS after Ubisoft’s fluff pieces about how great they are doing after Assassins, Attack on Titan and laying offs. The hype fell the floor apparently.
I was a bit gutted with The Division, too many bells and whistles like Far Cry. Never rated Prince of Persia or The Crew. Rayman, it’s too long in the tooth, lay it to rest.
Far Cry and Assassin's Creed, this is all Ubishit can make. It would be better if Ubishit just close down, and sell their other IP's, like Splinter Cell, Beyond Good and Evil, etc. Far Cry and Assassin's Creed can just die, that is enough.
'The economy is in shambles and these companies are still talking about sustaining growth instead of sustaining their business.'
They should just make games. That sounds crazy, I know, but, hear me out.
No need for dev-times to.take 3+ years. Just stick to formula. Not every game needs to be bigger & better than everything else. Not every game needs to be GaaS. Not every game needs to completely re-invent the wheel.
They KNOW how to make a cool Splinter Cell game; Interesting story, 8-10 levels, just go and make it. Give the people want they know, want and love. It doesn't need to be a shared online experience. It doesn't need to be an epic big open world. It doesn't need celebrity voice-acting. Just make a cool new SC game, and the fans will be happy and pick it up. Easy. Done. Next one.
Same for Prince of Persia, Watch-Dogs, Assassin's Creed, Trials, Rayman, Brothers in Arms, etc.
Ubisoft announced its financial results for the first nine months of fiscal year 2025-2026, related to the period between April and December 2025.
Makes sense as it released on the Switch 2 within the time frame Ubisoft listed up above. It didnt just jump up for nothing. Not sure why people disagree with you but I have two pretty good guesses as to why. 😆
Riiiight. Let’s pretend that Assassins creed Shadows was a major success (rinse repeat different setting, same assassins creed stuff with bs “new” features) . The game has been practically half off since release.
All their number are from the holiday sales, and Shadows is selling well under what they expected to sell it for. Let’s recap: The second expansion was scrapped, as was the season pass, the co-op was canceled (seriously guys wtf?) and any dlc was downsized in scale effort (Attack on Titan, did not help either, just say’n). This was all a result of recent poor reception/performance in sales and Ubisoft literally downsized, restructured production because of it. If this is success, they are going to have big problems next quarter.
Don’t believe the hype.
um, draconian drm, console ports, not understanding the pc market, lying to the customers, I wouldn't blame anyone on pc for abandoning ubisoft at all.
Their ports are well optimised.Its just their DRMs and habit of making comments about pc gaming.
"They have always been able to showcase their games well, with great quality and a good sense of marketing, but one area of the industry they haven’t been able to penetrate is the PC."
Umm, this is the problem, the author doesn't seem to realize that Ubisoft became the "prominent game publisher" it is today off the back of PC gaming. They made their millions on the PC and then jumped ship to the console and flipped PC gamers the bird on the way over.
So it's not a case of why they haven't been able to penetrate the PC market, because that's where they came from. Their problem is they expect the PC market to welcome them back with open arms after they left it for dead. Then on top of that they use draconian DRM on their games they finally (and more often than not, poorly) port over. It's like begging for forgiveness whilst kicking you square in the balls!