Ubisoft has been one of the prominent game publishers in the market for years. With franchises such as Ghost Recon, Rainbow Six, and the new but popular Assassins Creed, they have made a name for themselves as one of the biggest names in the publishing industry. They have always been able to showcase their games well, with great quality and a good sense of marketing, but one area of the industry they haven’t been able to penetrate is the PC.
Insider Gaming - "Ubisoft has cancelled yet another game, this time ending development on the Animal Crossing-inspired title Alterra."
HALIFAX (April 14, 2026) – Laid-off Ubisoft workers in Halifax have voted overwhelmingly in favour of a settlement with the video-game giant. The terms of the settlement, including the compensation employees will receive, is confidential.
I can't sit here and act like I know these workers financial situations. And I'm sure nobody wakes up WANTING to go to court. But for the sake of the industry, I wish some of these types of cases made it to trial.
Settlements allow companies to continue to do whatever abusive practices they do. While the trials (should the company lose) would actually force real changes for the better.
But again, I'm not in these workers shoes and I can understand them not wanting to risk it.
Two-day event includes exclusive reveals, trailers and playable games on show floor.
um, draconian drm, console ports, not understanding the pc market, lying to the customers, I wouldn't blame anyone on pc for abandoning ubisoft at all.
Their ports are well optimised.Its just their DRMs and habit of making comments about pc gaming.
"They have always been able to showcase their games well, with great quality and a good sense of marketing, but one area of the industry they haven’t been able to penetrate is the PC."
Umm, this is the problem, the author doesn't seem to realize that Ubisoft became the "prominent game publisher" it is today off the back of PC gaming. They made their millions on the PC and then jumped ship to the console and flipped PC gamers the bird on the way over.
So it's not a case of why they haven't been able to penetrate the PC market, because that's where they came from. Their problem is they expect the PC market to welcome them back with open arms after they left it for dead. Then on top of that they use draconian DRM on their games they finally (and more often than not, poorly) port over. It's like begging for forgiveness whilst kicking you square in the balls!