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IGN: Activision Blizzard Interview

Vivendi and Activision announced that they are joining forces to create the largest game publisher in the world. The new company, Activision Blizzard, will not only own some of the most prestigious brands in gaming (Warcraft, Call of Duty, Guitar Hero, Crash Bandicoot, and others) but will also have a tremendous PC/console diversity in their catalog and stronger penetration into Asian and online markets.

To get a few more details on this deal and to find out just what it means for the Blizzard brand in particular, IGN recently spoke with Blizzard Entertainment's president and CEO Mike Morhaime.

IGN: Do you anticipate that Activision Blizzard will gain access now to some of Vivendi's television and film properties that aren't a part of the deal?

Mike Morhaime: I don't know about television or film but I do know that Doug Morris [Chairman and CEO of Universal Music Group] will have a seat on the Activision Blizzard board so there are potential opportunities with Universal Music for things like Guitar Hero.

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games.ign.com
50°

44% of games industry professionals have considered leaving the industry as a result of redundancies

New report from Skillsearch found that 22% of those surveyed had been laid off within the past 12 months.

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gamesindustry.biz
Cockney34d ago

Well if that 44% left im sure there would be a lot less redundancies

40°

Stop Killing Games on the latest European Commission public hearing

It's a step forward for Stop Killing Games.

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rockpapershotgun.com
50°

"Be creative 99% of the time" – Glen Schofield on how creativity can help fix AAA industry woes

The Callisto Protocol director thinks the solution involves the right people, the right timing, and perhaps a little bit of AI

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gamesindustry.biz
lodossrage35d ago

I don't agree with that. I WISH I could agree with that. But buying habits and customer opinions prove otherwise

We've seen developers in the AAA space try new things and ideas. More often than not, the customers aren't willing to give things a chance, or not enough people buy into the project for it to grow.

Creativity works better in the indie space because the budgets, pressures, and expectations aren't the same.

Scissorman34d ago

it's a nice idea and it worked during the PS2/PS3-era when AAA didn't cost hundreds of millions of dollars. smaller budgets and shorter development time left room for more creativity and more risk. a game didn't need to sell 4 million+ copies to break even. things are different now.

__y2jb34d ago

This is the guy who bragged about crunching his staff and having them work through the night. Crunch culture has lost more talent and done more damage to the industry than any other factor. Screw him.