NEW YORK (TheStreet) -- Sony(SNE_) has bounced back from a wave of hacking attacks on its PlayStation business earlier this year, according to CEO Sir Howard Stringer, who says that digital assaults are an occupational hazard for major firms.
For Southeast Asia, new price changes.
Prices effective starting May 1st, 2026.
Replies(1)Looks like PlayStation took a hit with Marathon and is now quietly adjusting prices worldwide to recover the losses
Lets be honest raising prices doesn't do that when no one's buying it. I imagine the profit it greater selling 10 times more at a lower price
LMFAO Your comment alone says a lot more about you than anything else. When has one game not selling 10 million copies made a company raise the prices of their console? Then Xbox would be costing $5000 by now lol. You remind of the crazy drug addicts on the street rambling on about conspiracies. xD You sure you don't need a hug, buddy?
One game that Sony payed $200 million for. lol
Also, you sure were quick to get triggered. Maybe your the one who needs a hug?
If nothing else, we should be united against the real issue here. AI and unnecessary tariffs that are effecting all gamers.
The price increases are due to the RAM demand associated with AI and the US-Iran war. You can look to any business news website and local news to see that. Heck, even the 2026 Asus Zenbook Duo I've been eyeing has faced delays and has had a price increase of $400; that laptop has two specs. Asus is doing a staggered release with per-orders for the lower spec now and shipping in May and pre-orders for the higher spec that I'm eyeing starting in June. Basically, all computer manufactures are affected. It'll most likely start affecting smart phones too if it hasn't already. I can't remember the last time any major console maker (Nintendo, Sony, Sega, etc) increased the price of their console mid cycle outside of Microsoft just to make more profit.
War is causing gas prices to rise. Transport of everything requires gas so the prices of those items go up as well. So it does have an impact
The blockage of the Straight of Hormuz due to the US-Iran war has affected raw components used in semi-conductor manufacturing such as bromine, aluminum, and helium. Iran had attacked the liquified natural gas (LNG) plant in Qatar which is a large producer (1/3 globally) of helium which is used in semiconductor etching. So it's the both the war and the RAM crises.
Former Xbox executive Ed Fries comments on the early days of Xbox, the opinion of Japanese game companies, and more.
Replies(2)I dont think that'll ever happen. But i must say back in the day, they were definitely trying because they were more cash rich than their competitors.
I think MS were and still are the richer company. They tried to acquire Sega back in the day (and considered doing so again more recently), they obviously bought exclusivity to Halo which was originally shown as a Mac title. I don’t think as a company MS can claim the moral high ground here. It’s a wilful lack of self awareness.
Of course Sony would try exactly the same if they had the resources, but when the PS2 dominated the industry was in a much healthier place with an abundance of great third parties.
This has been a depressing generation as far as first party decisions are concerned. The fact we are debating business plans rather than which game is better is a sad reflection of the state of things.
There was Nintendo as well, Sony wouldn't have had a monopoly. In fact, the world would be better today if Xbox never existed in the first place. They pretty much brought all bad practices we have today. We might have gotten all of it either way, but not this early. In term of franchises, I don't think there is anything Microsoft released that would actually be missed if it didn't exist. Even Halo the world wouldn't notice if Halo didn't exist.
I think almost everyone will agree that a monopoly is not good for the industry. But that being said, the competition needs to be smart and strategic with their business. Simply buying up publishers and traditional third-party studios just to keep them out of the other companies reach is not a sustainable practice. That goes for all parties so don't think I'm just referring to Xbox.
I'm no business guru by any stretch of the imagination but I firmly believe that the best way to drive consumers to your software and hardware is to invest smart in your first-party studios. Give them full support and guidance in making unique, fun games that are only available to play in your ecosystem and the gamers will come.
But first party studios aren't enough. They only make up a small portion of the industry. Without 3rd party there would be no industry for Microsoft or sony.Developing games take time and money and sometimes you gotta make moves to stay competitive.
Nah, I never said first-party was enough. I said it’s the ‘best way’ to drive gamers to your platform. 3rd-party is a free-for-all and there’s no guarantee that gamers will use your hardware to play the game. If you want to push your own software and/or hardware you need first-party, or at least exclusive deals with third-party studios.
Then why be so emotional and continue to talk about it. Xbox will never die be ause it stays in so many people's head.
How can you even see him being "emotional" in that comment?
If anything, you're the emotional one, constantly trying to go at anyone that says anything against Microsoft. So when you call him emotional, it comes off as deflection
Replies(2)Sony uploaded gameplay footage of Crimson Desert on a base PS5 running in what appears to be Quality Mode at a stable 30fps at 4K.
They can't hold us back as gaming community
And great job by Sony even though it took some time. Rather have them fix it for sure than to be hacked again
This could happen to anyone or any company, I think in my personal opinion they handled it the best they could
A thing that Companies need to know about hackers,Don't bring any unnecessary talk about them because they will just take it as a challenge.
The thing which bugs me the most is that this year, especialy after the Sony hack, a lot of game developers got hacker with Valves Steam being the recent one....but as each hack happens we never give them the backlash people gave Sony yet it shouldn't be since Sony was the first it happened to, you should be more angry with the developers AFTER Sony because I think the PSN hack should of been a big wake up call for people to tighten there secruity but obvious the ones that got hacked after didn't take notice....yet it's all fine and dandy.
I honestly don't care though, Sony are the last company who gives a crap about their core audience instead of Nintendo and Microsoft ditching us for the casual audience and their money. 2011 has been the year of the PS3 despite the PSN hack.
Probably, I've noticed people being fairly forgiving to Valve about the security breach, and despite the fact they are often a good company and support games well, the fact they were breached simply is not good enough, the encryption won't last forever (the email that said it was AES-256 was a fake email) and soon we'll be in trouble. Valve need to be a lot more open and talk more and not leave it at that one press release message, they need to share their findings with all of us.
Not really sure if they've "bounced back" or if that's just marketing mumbo jumbo to get people to return. I know I'm not the only person out there that hasn't bought one piece of content from the PSN store after they brought the service back. In fact the only games I've bought this year for PS3 is Uncharted 3 and Deus Ex: Human Revolution.
Personally, I have to think that Sony is hurting badly from people who fled after having our info compromised and being lied to for nearly a week afterward.