
Microsoft is hoping that its Tuesday launch of the video game Mass Effect will provide the next big hit for its Xbox 360 gaming console.
Microsoft is introducing Mass Effect, which can only be played on the Xbox 360, to considerable hype. In addition to launch events, the Sci Fi Channel will air a special tonight that looks at the game's making.
Mass Effect is already pulling in accolades. It was voted Best Console Game and Best Role Playing Game at the 2007 Game Critic Awards.
Microsoft is no doubt hoping that Mass Effect will rack up sales similar to those enjoyed by Halo 3, a first person shooter that the company unveiled in September. The title broke game industry records by tallying sales of $170 million on its first day of availability.

Bioware writes: "Like you, we’ve heard the rumors lately. You’ve made it clear you care deeply about what’s next. So let’s start by setting the record straight: the next Mass Effect game is in development, and EA and BioWare remain committed to telling more stories in this universe."
I expected nothing and I'm still disappointed
Like with Fallout, it's starting to feel studios are using TV / Film adaptations when they have no game info to talk about.
So the TV show will take place after the OG trilogy. I wonder which ending they’ll use?
Should’ve just posted a picture of an Elcor saying “regretfully, we have nothing to share.”

Thanks to their innovative approach to gaming, RPGs like Dark Souls, Final Fantasy VII, and Dragon Quest left a significant impact on the genre.
ES3 set things off, it's a shame they got greedy and decided to cut corners so the executives could get huge pay days.

GF365: "A friend makes the adventure all the more fun. Here are the best video game companions that will keep you company."
it, I siad it hundreds of times before mass effect went out.
Microsoft is gonna hype up another game like they did with halo3.
a normal AAA title praised like it was a god.
Do u think mass effect is all that? I knew this would happen.
ONCE AGAIN MS'S HYPE MACHINE WORKS.
Dumb and boring story
Sony hypes every game thats comming out for their platform, they hype games comming out in 2009.
Marketing a game around launch is hype?
Anyways when I picked up Mass Effect the GameStop I shop at had 3 boxes of ME on pre orders alone sitting behind the counter.
And all I can say is....WOW!
I just bought this game and I beat the first planet. All I can say is it's awesome. back to playing!