Michael Pachter of Wedbush Securities has stated that the NPD Group has been wrong a couple of times in the past when it comes to sales numbers.
Wedbush Securities analyst Michael Pachter believes the next Xbox console might be already dead due to Microsoft embracing Game Pass at $30.
You know the world is f’d up when Michael Pachter has given up cheerleading Xbox.
The crazy part is that this crazy fool was saying that Sony was doomed (or in his words 'going to be run over by Microsoft') because of GamePass after the Activision Deal. He was the one telling them to embrace GamePass and now that its killed them he is acting like he never said that.
You know the world is f'd up when investors listen to Michael Patchtcher after the advice "Sony is doomed if Microsoft buys Activision and put it out on gamepass"and now he's saying "I Think The New Xbox Console Is Already Dead, They've Blown It by Embracing Game Pass"
I feel bad for investors.
It’s true what they say “even a broken clock is wright twice a day”.
In this clock case is twice a game generation 🤣
Wouldn't it be the case of Pachter finally agreeing with parts of us rather than we agreeing with him?
I remember vividly that back in the day when GP was introduced and shaped further, many of us were saying that it's a great service on one hand. But were also already skeptical, too, as to how Microsoft would be able to keep the service running financially in the future.
Or/and how it would affect studios and game development in general.
As of March 2026, I think we have the answers some of us anticipated back then, when it was still Pachter who had forecasted «100 million subscribers».
A lot of this is just basic logic and common sense.
How much does it cost to develop a game? How much does it cost to market a game? How much does it cost pay devs/publishers to release on GamePass?
How much do users pay per month/year on GamePass? How many users does Microsoft need to be subscribed at once for them to truly be profitable to where GamePass pays for ITSELF(i.e not including stuff like in app purchases that they would get regardless of GamePass' existence).
You would need a large amount of subscribers or increase it's price to a point where it's no longer a "bargain" for it to be profitable.... if you're asking me. For some reason Pachter didn't see it that way nor did MS' users.
Likely the next Xbox will have a premium price tag so they have some profit margin on the low numbers they sell. We all know that the bulk of revenue will come from 3rd party sales on other devices and perhaps some from game pass.
Not to mention the fact that if it does have steam, nobody is going to buy games off the windows store.
If they dont have free online, this thing is dead to me.
And even Gamepass flopped. The end goal of Gamepass was to be hegemonic, to kill game purcahses with subscriptions. But that never happened. Game sales are still thriving, Gamepass' subscriber count has stalled, it's costly for MS and studios and its price is increasing.
The purchase of Activision allows them to hide Gamepass' failure. Not suprising that gamepass was removed from Nadella yearly bonus, they knew they would never hit the targets.
the tinfoil hat is on!
You think they spend 75 billion to hide that gp isnt doing well? XD
They totally didnt buy activision because they got some of the biggest and most profitable ips on the planet, but instead they bought it so you can't say online that gamepass failed!! that's totally the reasoning fr fr
He never said any of that..
Said that it ALLOWED them to, not that it was THE reason for the purchase...
I am not a Pachter fan , but I have to agree...who would have though. It used to be to sell cheaper hardware that is subsidised by First party game sales in the first few years until you can reach millions owning the console and by that time you can cheapen your hardware because the tech have been revised. With gamepass on everything and developers losing sales that option is now limited. With the onset of more options for games and developers going for Gass gambling FOMO style games and dlc consumers have become rightfully picky. Add that to growing hardware prices and escalating ram and pandering to society... it kills a brand. Most og gamers are gonna find you out and stay away. Put on the pressure of companies demanding higher revenue for sales, the poor developer has no other option to put a new coat of paint on a copy of another successful game. Innovation , what we are looking for doesn't happen a lot because the danger of failing could lead to budget cuts and them letting you go...so you play it safe and make a copy of a copy. Yes we get genres and types but 80% is the same game we have had for ages. So then because you are scared you let them put it on gamepass and you know you know at least what you get.
Wedbush Securities analyst Michael Pachter believes it's an incorrect gamers' perception that Microsoft has lost to Sony.
"If we change what our goal is, we're not losing" attitude. Kind of like how Microsoft didn't lose to Valve, they just changed their business model. And they didn't lose to Android and iOS, they just changed their business model. They 100%, after spending 3 generations competing heavily in console hardware, aren't losing to Sony, they're just changing their business model.
You can't ever lose if you just 'change your business model'!
Patcher predicted that take two would be brought out by ea he knows very little about the content of games and is so numbers focused
Yet I remember that he predicted perfectly that there was no way the acquisition of ABK would not go through and that the FTC and the CMA would fold when all the media had It's basically over kind of news.
He mentioned that MS would outsource COD streaming rights (or deny COD from appearing on GP) in UK.
What's kinda crazy to me is - if they retreat from consoles they're left with a business model that depends on making great games that people want to buy.
What has been Xbox's biggest issue over the last decade or so?
It's not like they're falling back to a strength...
They didn't retreat and even promised the biggest generational leap! Where did you get retreat from?
And just think of all those game franchises that are trapped with them, especially those they bought instead of creating.
@Gamer Yeah, just like the One X was a leap. Just like Series X was a leap. What did they bring to the table.....a leap in games? No, they brought sweet f all. Guys like you just never learn or are just dumb, falling for MS' talk talk talk over and over again.
Business is all about money not actual sales. If I sell 1 thing for 1 million and you sell 10000 things for 900k Who really won.
The person who sold 10000 things because he has developed a consumer base and consistent revenue stream while simultaneously showing that he has the capacity to obtain market share.
The person who sold 1 thing for a million hasnt proven much outside of the simple fact that he can get an idiot to pay a copious amount of money for a single product. Holla at me when he has proven he can do it consistently overtime.
This is a nuanced subject matter
How about the gamers perspective
Xbox as a console business is last in the gamersphere. Pivot after pivot, swerve after swerve. If it wasn't for pc the xbox console would died a while back. Console owners need to choose what's best for them, their experiences or the console owners profits
Great. Guess who is in third place (just talking the main console market, not even including mobile and PC) both on software sales, hardware sales, and video game revenue?
***Chris you might wanna do ya research ***
You're right! It's only 2nd place on revenue. Good on you.
"Based on these revenues, we can see that: PlayStation made $11.3 billion more than Xbox, and $14.7 billion more than Nintendo. Xbox made $3.4 billion more than Nintendo."
Now, do you want to find me proof that Xbox isn't in third on hardware and software sales? They've literally cannibalized their own sales via subscription services and their hardware is well known to be last place.
But, hey, Microsoft is okay losing in every category here, why would they get rid of a part of their business that they are in turn (and wasn't accounted for in 2023 numbers totally since it was distributed over 5 years, 2023, 2024, 2025, 2026, and 2027, the cost of their latest purchase) spending more than 7x their annual revenue on.
@Chris I'm glad you did ya research seen you were wrong but you also forgetting this. Revenue isn't everything my friend, remember business is about money
https://www.essentiallyspor...
Oh my days, this is a terrible analogy...
If it was just about money, Microsoft wouldn't be doing a sub model, would they? They are literally making it cheaper than game purchases to get more uptake from more people. The goal is to have enough recurring subs over time to increase revenue (and eventually profitability), but that doesn't work in your assessment because they literally need to "sell 10000 things".
Good grief...
***Revenue isn't everything my friend***
Yeah, you know what that TweakTown report doesn't include? Any of the cost to buy ABK. That makes it a massive loss. Massive.
@DarXyde
That analogy still works, they need to consistently sell those subs to maintain/gain revenue, if they can't constantly sell those subs.
Switch "things" with "Subs", and it still works, but they need to constantly convince people to keep buying that subscription, other people will drop their subscription and revenue will decline.
FinalFantasyFanatic,
I don't think that quite works:
The argument this guy is making actually sounds supportive of Playstation selling a game over Game Pass subs.
Let's take a practical example, Persona 3 Reload.
If Atlus sells you the game at $70 on Playstation and "gives it away" on Xbox as long as you continue to pay for Game Pass, well... Following their logic, wouldn't it be better if fewer people buy it for a higher price than basing it on engagement via more people on XGP? How many people would you need to play P3R on Game Pass to get the same revenue?
Eventually, the latter *can be better*, but there is the matter of a larger install base on Playstation and XGP subs are a fraction of Xbox gamers.
It's a bit ironic and I think biases are on full display because what Philly boi is saying is, in principle, more supportive of the PlayStation model, but the thing is, PlayStation has both a higher price of access AND a larger pool to pull from.
If we want to talk about the manufacturers themselves and hardware, Xbox can be purchased cheaper than PS5, but it is still getting trounced in number of sales and price of admission.
I don't really see how this argument works.
The console war we've been watching for the last two decades has been what I find interesting. I don't really care how much profit MS can make by buying King and running Candy Crush any more than I care how much money they make bleeding businesses for MS Office licenses. That's boring. The fun thing to watch has been the work these companies have put in to try to win the console market.
Replies(4)The obvious rebuttal to Pachter's cray cray notion is that you wouldn't have to change your model if you were winning.
Or "those who win get to change their business model."
Fanboyism ends at a brick wall of "big company no care about whether you like or hate them, get a life."
Sony said similar things when their Walkman was beaten by Apple and when Samsung surpassed them in the TV market. I can go on and on but I'm sure you get the picture. Business is business. All companies take a whippen every now and and then. The difference is how you bounce back. Microsoft net worth has grown over the years. Business wise they are very successful and no matter what, sony would love to be where they are financially. Sony isn't the competition microsoft worries about. That been clear for a long time now. Microsoft wants gaming to be a part of their ecosystem. Sony needs it. Big difference there.
There's a lot wrong here.
First, the attempt to turn this argument into one about other failed businesses. Which, surprisingly, you make the argument I'm making but then...
Second, the attempt to confirm that Microsoft isn't competition when Microsoft admitted in court that they are.
Third, the attempt to act like Microsoft, from a business perspective, doesn't need what they spent over $100b to acquire but Sony does? Laughable.
Businesses are about profits. If you stop earning enough profit in a division, it goes away. Simple as that. Xbox is a division competiting against Valve, Epic, Sony, Nintendo, Android, and iOS. Simple as that. Xbox, to remain 'part of the ecosystem' needs to not cost the company more than it brings in. Simple.
They actually won.
The whole point was to force Sony into playing ball so that they could not put “windows” in more jeopardy than it was at the time.
Apple, Google, then Sony innovating while partnered with Linux…
When will people realize it has never been about gaming as to why Microsoft got into gaming?
Trojan horses people.
With the way Linux and Steam Deck are going, Linux might one day catch up to Windows, it's doing pretty well for gaming these days compared to say, 10 years, or even 5 years ago.
I don't understand who u r saying won...
But I agree in that I wouldn't be surprised if Windows was part of the calculus for MS supporting Xbox. The OS was based on Windows at first and Xbox One kinda had two Windows instances if you count the hypervisor.
But, like the console space, I think MS is walking back on OS domination. Apple and Google completely ate their lunch because....surprise surprise they innovated. I'm 100% confident the reason Phil talks (and shows) about the Asus ROG Ally more than Steam Deck is because of Windows. The Steam Deck has to sting for them.
Well, yeah, that's the point. They're too big-a-company for fanboy stuff to be at-all relevant.
Well last I checked a company goal is to make more and more money,
Nintendo could be an example of how they stopped trying to compete with Sony (during the Gamecube day) and decided to focus on a different market and reinvented themselves with the WII.
They reinvented themselves with the Switch by bringing 2 markets together when ppl said that portable consoles were doomed thanks to cellphones and tablets.
Sony's business models also changed when they decided to port games to PC something that was never supposed to happen.
If Xbox exits a market (consoles) to focus on another (games) I guess I don't care anymore. They lost the console market and pretty much the same companies that have been there before making games are still there flying a different flag. If they suck, other companies will eat their lunch by making better games.
How's this guy still around. According to him consoles were dying after ps2, ps3 Era.
Analysts are never wrong, the market just had a swift change for which no one could account.
In his Gametrailers past I’ve found Pachter to be friendly and entertaining. However he’s always blindly predicted Xbox success even up to the start of this generation. Now Pachter has adopted and repeated the new terminology of Microsoft, that it hasn’t lost the console war, it just wants more business. This is illuminating because it suggest he, like Tom Warren at the Verge, is inline with Microsoft’s PR strategy.
He was the only person who completely nailed how the ABK court case would play out. When everyone said the deal was dead, he said no and stood firm and said MS would do exactly what they did.
Did everyone say the deal was dead?
Most analytics said it would go through, but be delayed, which actually was the case.
Thing is, if fanboys understood business, they wouldn't be wasting their time commenting on gaming websites.
And you are here to lecture the rest of us because you understand business and MS is doing great?
Technically Microsoft is doing great, it's just not in gaming, OS and software (e.g. Microsoft Office) is where they're doing great business. I can't think of many other ventures they've had that has worked out for them, despite resorting to some of the same tactics that made them the dominate OS for computers.
Microsoft own things like Microsoft Office and Windows, games are secondary to them. If Xbox shut down the computer company will be ok
They only way that plan works is if people still want to play in their ecosystem.
Eventually, they’re ecosystem needs more games.
Helldivers 2 could swing Xbots to ps6 if it isn’t countered by the end of the gen.
Supposedly some well known Halo modders will be making a mode similar to Helldivers.
https://gamerant.com/halo-i...
Without procedurally generated levels, they’ll face the same problem as Destiny: fighting the same enemies in the exact same arenas does get repetitive eventually.
Helldivers succeeds as a GaaS because of its unusually well implemented use of procedural level creation. That, paired with its fun enemies to kill, makes it a GaaS with a long lifespan.
There is a pretty good chance that those with XB also have PS, but not the other way around.
What kind of Jedi mind tricks do you have to come up with to get through your day?
What is the point of always having to lie or make shit up just to win? It's like cheating to win how can you feel like you accomplished something?
I haven't bought an Xbox since the 360 days, just stuck with PC and PS, sometimes Nintendo.
Wedbush games industry analyst Michael Pachter weighs in.
But to a 100 million? Absolutely not I can realistically see 5 to 6 million within the year.
Pachter gets paid for making terrible predictions. Must be nice lmao.
Yea that’s unrealistic. Still the subscriber count is going to increase significantly when Activision/Blizzard games hit the service.
"skyrocket", that's highly doubtful you're not accounting for the fact that the majority of those people who are will download those games on gp already have gp.
I feel they will increase but there are people out there like me for instance that didnt really care for the games they made. Especially cod eh pass. Skyrocket though seems to be overstated.
It won't hit 100 million unless Ms cam produce high quality exclusives and release one every month
Better question is at what price point and subscription number will it become profitable for Ms because the more profit it makes the more resources Ms will allocate to make it grow
Recurring subscriptions is what most companies with services want. Believe it or not the reason so many of these companies want us to turn on the automatic payment is because they know a lot of people forget to turn it off. It's like gym membership they know only 40% of the people will use it while other 60% will keep paying in hopes of going one day
darthv72
Also you made a comment in the other story I forgot to reply to you but why are you paying $45 to renew when you can pay $26-28
There are always deals
This was the first time it renewed for 45, i will get other deals before it does it again.
Reality of the subscriber business model is regardless of the medium, and as Netflix is currently experiencing, they all have a user base ceiling. Is game pass good value, sure, but will it convert non-gamers into Xbox gamers, nope! Brand awareness and deals only reach so far and ultimately a gamer with the money to subscribe is most likely already a gamer.
Nintendo has the ability to turn non-gamers into gamers. The only game that has this ability in Microsoft’s arsenal is Minecraft.
No. Not even Nintendo can "magically" convert non-gamers. Sure as eff such can't be done by the likes of Uncharted or Halo. The best you're going to get is someone who wants to watch for the graphics and action, but sur as eff isn't paying upwards to a publisher desired $100+ per single game + DLC/MT much less a recurring sub.
And it the Bobby Koticks of the industry that need that drilled into their heads, not us.
Nintendo had the wii that brought non gamers. Thats it. Switch isnt bring in non gamers unless your talking about kids having their first system. My kids all have ps4s but we always have bought the newest nintendo console. Mainly for their first party games.
Also i dont feel like minecraft is gonna bring in non gamers. I just dont understand the comment.
Most adult gamers I know still see switch as a “kids” console and don’t own one. I only personally know 2 other adults who use one. So no, Nintendo doesn’t turn non gamers into gamers. They have issues just being seen as a worthwhile system currently with the new generation out.
I was a gamer, and gamed alot. Haven't lately, and got GamePass about 6 months ago, and I friggin love it. Love seeing some smaller indie games that I can play comfortably without worrying about sinking hundreds of hours into like I did when I was younger.
So yes, "non-gamers" will see incredible appeal in gamepass. So far, GamePass reminds me a bit of the good ol' Xbox Live Arcade days, and that's never a bad thing.
Havent lately but you were a gamer. How long is lately. You already admitted you were a gamer so you are not a non gamer even if you took a small break.
Replies(1)
How many xbone consoles did they sell last gen. Approx 50mill.
That's then the max they could hope to have in subscribers.
If there lucky. Very very lucky. As half Their fans jumped ship I rekon.
Which means there gonna have over 50 million subscribers. Sony fanboys have a knack for saying MS won't do X, Y, Z only for them to do X, Y, Z. You'd think you'd learn by now.
Gamepass is also on PC and streaming. Also Series X|S is outselling Xbox one so clearly they didn't lose half their fans.
I guess they have much in common with Pachter then.
I knew it.
Michael Pachter saying someone has been wrong!!!! The nerve of this guy!!
Practher has been so wrong so many times that now he only makes Obvious predictions....like "Tomorrow will be a new day" or a sequel to a game will be made that everyone already knows that.
On this site - its only wrong when it doesnt favor your system, when it does, it couldnt be more accurate for the crazies running around on this site, to many tears and spilt milk