Ubisoft previewed their Rocksmith game at a press event in San Francisco yesterday to a number of journalists. The game is an unusual product for the game industry because it's aiming to give users real-world benefits. Whenever you have an unusual product, marketing is going to be more challenging, and the results less certain. Rocksmith is designed to teach users how to play the guitar while giving them an enjoyable experience.
“Assassin’s Creed” publisher Ubi soft is trying to emerge from a rocky few years. CEO Yves Guillemot breaks down the new strategy for success.
“Ubi soft is trying to emerge from a rocky few years“
^ THIS after Ubisoft’s fluff pieces about how great they are doing after Assassins, Attack on Titan and laying offs. The hype fell the floor apparently.
I was a bit gutted with The Division, too many bells and whistles like Far Cry. Never rated Prince of Persia or The Crew. Rayman, it’s too long in the tooth, lay it to rest.
Far Cry and Assassin's Creed, this is all Ubishit can make. It would be better if Ubishit just close down, and sell their other IP's, like Splinter Cell, Beyond Good and Evil, etc. Far Cry and Assassin's Creed can just die, that is enough.
'The economy is in shambles and these companies are still talking about sustaining growth instead of sustaining their business.'
They should just make games. That sounds crazy, I know, but, hear me out.
No need for dev-times to.take 3+ years. Just stick to formula. Not every game needs to be bigger & better than everything else. Not every game needs to be GaaS. Not every game needs to completely re-invent the wheel.
They KNOW how to make a cool Splinter Cell game; Interesting story, 8-10 levels, just go and make it. Give the people want they know, want and love. It doesn't need to be a shared online experience. It doesn't need to be an epic big open world. It doesn't need celebrity voice-acting. Just make a cool new SC game, and the fans will be happy and pick it up. Easy. Done. Next one.
Same for Prince of Persia, Watch-Dogs, Assassin's Creed, Trials, Rayman, Brothers in Arms, etc.
Ubisoft announced its financial results for the first nine months of fiscal year 2025-2026, related to the period between April and December 2025.
Makes sense as it released on the Switch 2 within the time frame Ubisoft listed up above. It didnt just jump up for nothing. Not sure why people disagree with you but I have two pretty good guesses as to why. 😆
Riiiight. Let’s pretend that Assassins creed Shadows was a major success (rinse repeat different setting, same assassins creed stuff with bs “new” features) . The game has been practically half off since release.
All their number are from the holiday sales, and Shadows is selling well under what they expected to sell it for. Let’s recap: The second expansion was scrapped, as was the season pass, the co-op was canceled (seriously guys wtf?) and any dlc was downsized in scale effort (Attack on Titan, did not help either, just say’n). This was all a result of recent poor reception/performance in sales and Ubisoft literally downsized, restructured production because of it. If this is success, they are going to have big problems next quarter.
Don’t believe the hype.
