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Long Live Play

PS Blog: Two years ago we introduced you to our resident Vice President of just about everything, Kevin Butler, in the inaugural “Dear PlayStation” ad which was timed with the introduction of our “It Only Does Everything” campaign. Since then, the campaign has helped make the PS3 a household name in 50 million homes worldwide. Today, I’m excited to introduce you to a new brand campaign “Long Live Play” – designed to celebrate gamers from all walks of life and recognize you for making us who we are today.

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blog.us.playstation.com
ksense5413d ago (Edited 5413d ago )

he is BACKKKKKKKKKK!!!

lmfao when he pulls out the picture of jack

nickjkl5413d ago

anyone get the you are the boss of me

its from Malcolm in the middle theme song

you're not the boss of me now

which he was in an episode of

crxss5413d ago

or it could just be a random line with no association to malcolm in the middle whatsoever lol.

anyways glad KB's back, such a great ad campaign.

http://bit.ly/ncl6qy

Peppino75413d ago

No Look Flaming Crossbow Shot! LOL Thats should be an ESPN top play!

DeFFeR5413d ago

THAT.

WAS.

AWESOME!

<3 you KB!

NAGNEWS5413d ago

in "Bad Teacher" <- its a movie

SilentNegotiator5413d ago (Edited 5413d ago )

Uhhh....I doubt the connection. But I do remember that episode; he was grilling tofu dogs, lol.

Funny vid.

Interesting to see some R3 Move footage, too.

NukaCola5413d ago

KB is back and back more hardcore than ever.

iamtehpwn5413d ago

... I think that was greatest advertisement of all time.

MAJ0R5412d ago

wow Sony really knows how to advertise well, and kept stuff fresh by backing off his image for a while

Marceles5412d ago

"YOU CAN'T DO THAT WITHOUT ME!"

"but Kevin, that's why I..."

"I'M COMING OVER! I DON'T CARE WHAT YOU SAY!" *click*

Dee_915412d ago

aww great
now who am i suppose to call about my stupid carpet :(

+ Show (10) more repliesLast reply 5412d ago
narked5413d ago

brilliant advertising just pure epic brillaince

iamnsuperman5413d ago

Bring him the the UK. These adverts are so great.

buddymagoo5413d ago

We need a KB to UK petition!

MrAwesome5413d ago

Why? Who doesn't keep a picture of him in their desk?

VINNIEPAZ5413d ago

This comment section is one huge sausage fest.

Pedobear Rocks5412d ago

Is that a huge, sausage fest or
a huge sausage, fest?

Either way I'm in.

BubbleSniper5412d ago

looks like you enjoy basking in a sausage waterfall then

subtenko5412d ago

"No look flaming cross-bow shot"

O_O F***.. that was epic!!

Kevin Butler ftw B-)

Agree or Disagree if you Agree or Disagree

ngecenk5412d ago

LLP MOTHERF*ER

L
...
L
...
and a f*kin P

+ Show (3) more repliesLast reply 5412d ago
WhiteLightning5413d ago

I knew he wouldn't leave us yet

I still think he has another year left in him....maybe untill the end of the PS3, then they'll get another marketing campaging for the PS4.

I mean it's not like he's there all the time, wasting his days on PS ads....they're only short clips I'm sure it dosen't take him long to do one.

SilleGamer5413d ago

Long Live Kevin Butler!

Epic! :)

kneon5413d ago (Edited 5413d ago )

As long as they don't over do it he could be around a very long time. They took a break for a while and now KB should be pushing PS3 and Vitas for the next 6 months or so, then time for another break.

LightSamus5413d ago

Long live Kevin Butler!

...oh and Play, whatever.

Jappy-k75413d ago (Edited 5413d ago )

Long live Kevin Butler! YEEEEAH!

you wouldn't say that if he worked for Nintendo or MS would you?

plus just to let you know n4g...Sony PlayStation is a Japanese brand and Kazuo Hirai is the president, jack and that silly clown are just tools

LightSamus5413d ago

a) Kevin Butler is a fictional character portrayed by Jerry Lambert and created by an advertising firm. His persona is completely written.

b) Just because Kaz Hirai is president overall, Tretton (and Andrew House in the EU) have as much say as he does.

c) I enjoy his character and not much more. He has never made my decision to purchase a video game or product, I just find him entertaining.

d) If he were Nintendo or MS, chances are I wouldn't care. Like I said, being created by PlayStation has nothing to do with it.

e) Sony and PlayStation might be Japanese by birth but they're so much more than that now. Without the European and American operations, they'd not be doing as well as they are.

f) this. Is what KB is VP of. :)

The end

Ingram5413d ago (Edited 5413d ago )

1)Yeaahh!.Yeah.

2)No I wouldn't, I would say BOOOH!

3)n4g is not a sentient being.

4)Absolute President & CEO of Sony as of 2011: Howard Stringer, American.

5)Don't call Mr.Butler a silly clown, you audacious whippersnapper.

Wipe your ass well after each defecation, and don't stay very long playing Nintendogs, or those hemorrhoids will never heal.

morganfell5413d ago

No Samus, they do not have the same authority as Kaz. No argument, they do not. Period. It is only Kaz Hirai's leadership style is more one of collaboration that promotes the idea that they are all on equal keel when it comes to having a say in matters. Kaz Hirai is smart to listen to them. But that doesn't mean their decisions carry equal weight because they do not.

DragonKnight5412d ago

@Vaistrat: Actually, Stringer is from Wales. You can't be Knighted if you weren't born in the U.K.

+ Show (1) more replyLast reply 5412d ago
tiffac0085413d ago (Edited 5413d ago )

Welcome back KB!!! I knew you wouldn't leave us! XD

KB's flooring business was just across the pond from Sony. lol!

pixelsword5413d ago

He lost some weight; good for him.

pixelsword5413d ago (Edited 5413d ago )

Geez, I'm not asking for Shakespeare, just some rudimentary reading comprehension; how does "lost some weight" turn into "fat" to the degree that he was some lard-butt or something?

Show all comments (122)
60°

Final Fantasy X 25th Anniversary Website Launches With New Nomura Artwork and Merchandise

Square Enix launches Final Fantasy X 25th anniversary site, revealing new Nomura art, books, music releases, and merchandise.

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twistedvoxel.com
-Foxtrot57d ago

Look I know VIII has its issues and all that but how on earth can the do big anniversary events with new artwork and merchandise for VII, IX and X yet VIII got sweet f*** all.

They could have given it something during its 25th anniversary yet all it got was a single Happy Anniversary post on their social media.

solideagle57d ago

they should know that we are OG fans of VIII as it sold truckload as well. not as much as VII or X. I personally didn't like IX but X and VI are my personal fav.

Shadow Hearts 2 covenant is another game I love. I hope one day someone can make remake, I would be delighted

Relientk7757d ago

Final Fantasy VIII is great and you are always the first to defend it in the comments

40°

FuRyu's Exstetra RPG Gets HD Remaster on Steam in English This Summer

FuRyu revealed on Friday its Exstetra fantasy role-playing game is getting an HD remaster that will launch this summer on Steam.

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animenewsnetwork.com
40°

15 Years Ago, Mortal Kombat (2011) Saved Gaming’s Biggest Fighting Franchise

A brutal reset, a smarter story, and a return to what made it great—Mortal Kombat (2011) revived the series.

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fortressofsolitude.co.za
italiangamer66d ago

"Gaming’s Biggest Fighting Franchise"

Press X to (seriously) doubt.

DarXyde64d ago

Underrated comment. I used to hate that game so much that any time my siblings asked me to play it, I just picked Hom and shut myself down mid-match.

Soy64d ago

And then MK1 killed it again.

DivineHand12564d ago (Edited 64d ago )

15 years went by so fast. I remember playing through the story mode at launch.