
Lens of Truth writes - "Video Game Mascots were really big in the early life of gaming. Mario is the poster boy for Nintendo like Mickey Mouse is for Disney. It seemed like every company had to have a mascot in the 80's and 90's but today, they seem to be lost."

Two-day event includes exclusive reveals, trailers and playable games on show floor.

The rejection is non-final (and even when such rejections are labeled as “final”, the process is far from over, given that there can be, at minimum, an appeal to the Federal Circuit).
Good, as they should! A game mechanic like that shouldn't be locked behind a patent, and Nintendo didn't invent it either.
Nintendo wants to keep wasting money on bullshit lawsuits, real smart in this economy. They should put that money aside for other game projects. On the other hand, I don't care if they waste it all either, and they are screwed in the future maybe that will teach them a lesson.

CEO Haruki Satomi said Sega will "take these lessons into account for future initiatives"
This was a great read! Man I miss the classics.
There still around, characters like Drake (or Kratos), Master Chief and Mario but that's about it.
Nintendo has Mario, Xbox has master chief, To me Sony's is crash :)
The only real mascots that even the average consumer or non gamer knows is Mario and maybe Donkey Kong.
The rest are mostly known by core gamers.
If you perform a basic quick poll on the street what video game character do they known, 9/10 will say Mario or Donkey Kong first before Master Chief, Sonic, Zelda etc.
Hell, my Wife's mother is in her late 60's and never played a video game in her life and she knows what Mario is LOL
they are dead since the era of 16 bits..