
If content is obviously superior on Xbox Live, why then does Microsoft feel the need to strong-arm publishers into first-release contracts for their digital releases? There are plenty of justifications for such a policy, and you can be sure that they all center around financial benefits that accrue to Microsoft. But in order to soften the mercenary truth of the matter, Microsoft VP Chris Lewis fell back on some trite and dubious claims about these decisions being in the best interests of consumers.

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.
Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.
To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Xbox boss Asha Sharma has discussed how component shortages will impact the company's plans for Project Helix.
This kind of proves this is an after thought product, most products like this are in r&d 5 years before they start mass producing. So they typically have the cost of components and things worked out long before assembly starts.
This is an assumption still, but I wouldn’t be surprised if project helix is similar to Scalebound,perfect dark and sod3. They had an idea but no actual execution other than concept stage. Being impacted by the ram shortage likely would also put this device 3-4 years out.
I’m not even sure MS has that endurance with Xbox yet
Helix is going to be stupidly expensive
Instead of leaning into smarter upscaling techniques they're brute forcing hardware that will cost them dearly and it remains to be seen if it's genuinely going to provide a meaningful differential
I know in the oc.doace people like to brag about not using frame gen or dlss to get to high on a game but for the majority of players they happily use those technologies without a second thought
That's going to be ps6 vs Helix
It's called systematic inflationary. Yes we get it Microsoft, keep raising in the name ofall kinds of stuffs
Honestly if there was thing I learned from this generation is that new consoles arnt day one anymore.
I can wait 1-3 years.

In an exclusive interview with Game File, new(ish) Xbox boss Asha Sharma and Xbox chief content officer Matt Booty explain their vision for Microsoft’s gaming division
A good start would be to release games to go with the console. My Xbox Series X has gathered dust virtually from launch. My advice would be to ditch a next console and release games on PC, PlayStation and Switch. Another idea would be a hybrid console based on Xbox Series X tech and go the same route as Nintendo. Another idea would be to pull out of gaming altogether. Plenty of options there.
What microsoft does make sense for them but will actually ruin the game Industry.
They play me first so they can make the sales when there's still hype around the game which will be alot more during Its first release then Its 2nd release on another console as the hype Is not carried on for the other console a new game takes Its shine and you sometimes forget you wanted such and such a game happend to me with bioshock and a few others that are not registering at the moment
Each of the three company have strict policies
M$ probably being the strictiest
Sony the least and Nintendo right down in the middle.
If people don't like it then don't support Microsoft, nuff' said. I think it's more than fair. It's their company, their money and their console.
Pretty simple really... If you really want a new title coming out, and it comes out first on 360 or has timed dlc for 360, chances are you'll buy it for 360 (if you have both consoles).
And for the people getting their first console this gen. Say they really wanted to play COD, and that was the only game they were really interested in. They'd most likely buy a 360 due to getting dlc first.
When people really want something they will get it whenever they can. I know personally I imported UT3 from America because I couldn't wait for the EU release a few months later
because sony didn't call dibs fast enough?
course sony is paying studios tons of money to develop exclusives for them so all is fair
who really cares anyway