
The first console of this generation, the Xbox 360 is getting on a bit in years, with many expecting a new console to be announced soon. Microsoft has now commented on rumors of the 360's successor, dubbed the 720.
Former Xbox executive Ed Fries comments on the early days of Xbox, the opinion of Japanese game companies, and more.
I dont think that'll ever happen. But i must say back in the day, they were definitely trying because they were more cash rich than their competitors.
There was Nintendo as well, Sony wouldn't have had a monopoly. In fact, the world would be better today if Xbox never existed in the first place. They pretty much brought all bad practices we have today. We might have gotten all of it either way, but not this early. In term of franchises, I don't think there is anything Microsoft released that would actually be missed if it didn't exist. Even Halo the world wouldn't notice if Halo didn't exist.
I think almost everyone will agree that a monopoly is not good for the industry. But that being said, the competition needs to be smart and strategic with their business. Simply buying up publishers and traditional third-party studios just to keep them out of the other companies reach is not a sustainable practice. That goes for all parties so don't think I'm just referring to Xbox.
I'm no business guru by any stretch of the imagination but I firmly believe that the best way to drive consumers to your software and hardware is to invest smart in your first-party studios. Give them full support and guidance in making unique, fun games that are only available to play in your ecosystem and the gamers will come.

Microsoft’s new Xbox chief, Asha Sharma, has signaled that Xbox Game Pass pricing is about to change. In an internal memo to Xbox employees, obtained by The Verge, Sharma admits that “Game Pass has become too expensive for players” and that Microsoft needs “a better value equation.”
Microsoft has been talking about adding commercials to get the cost down. Not in game, but before you start a session. I would just open my game then get all the stuff I need to done, before sitting down to play.
If they cut the price down enough to justify it, I'd do it. Most Sub services are giving the option now. If it's worth it!
Microsoft owns a massive collection of iconic IPs, yet somehow they keep proving they have absolutely no idea how to run the video game business.
But, Microsoft heads set the price in the first place. Don't scapegoat Phil and Sarah on that as I don't think made those calls, and a $650 Series X and $400 Series S is a nonstarter for most.

Content creators are receiving Xbox Project Helix merchandise alongside a note from Microsoft Gaming CEO Asha Sharma.
Well they are doing what they can to revive the brand. They have a lot of work to do.
Next gen will be a massive failure for Microsoft and Sony, you could say it's already started. Game sales at an all-time low and the high cost of consoles and controllers, the PlayStation 5 Pro is the first indication on the pricing of next gen consoles and that's been a sales flop for Sony. Some people will say that people are paying eye watering prices for PCs, but that's an entirely different market, what I call OCD gaming. As I mentioned in another post, the PlayStation 5 Pro here sells for just under £800, which is just over $1000, games can top £75 ($100), including Switch 2 games. Some of us would like to see a single format, but that'll never happen. Microsoft and Sony would laugh at the idea of stepping off the gas pedal with the tech and do what Nintendo has done with the Switch 2. Three hybrid consoles fighting against each other, basically taking current tech and adding a few bells and whistles. Who's up for a PlayStation 6 for $999 and $99 games? Let me know in the comments.
To see it and the PS4, although I still want to squeeze a couple more years out of the old gals.
An E3 unveil seems likely.
With the 360 they gave us
Achievements
Party Chat
Xbox Live arcade
wonder what the 720 bring to the table
Microsoft will release Xbox first, but I bet PS4 will be better.
Yes I can see that it makes sense that it will be called Xbox 720. Anyway I've got to be off. I'm going to play the sequel to San Fransisco Rush 2049. It's called San Fransisco Rush 4098. It's a law that people have to double the numbers in their games when they release sequels. Then I might watch that new channel that Channel 4 have launched- it's called Channel 8 of course.
If it is actually called Xbox 720 I will eat my hat. It is incredibly unlikely to be called that. Think what the number 720 is synonmous with- standard level high definition. Xbox 1080 would be a hugely more likely name but it might be a word instead.