By now, there's an excellent chance you've seen at least one of our new PLAYSTATION 3 television spots during your favorite programming in the last two weeks.
You guys have all been really great about letting us know how much you like our ads and we really appreciate it, so we just wanted to send a couple more your way that have already started airing.
Last week, Peter Dille revealed spots showcasing the PS3 as an entertainment powerhouse and exciting 1st Party titles. But that's only part of the story. We have excellent 3rd party titles hitting the PS3 this month that really complement our game lineup.
In 2025 Marc-Alexis Côté, the head of the Assassin’s Creed franchise and a 20 year veteran of Ubisoft, abruptly left the publisher following the launch of Assassin’s Creed Shadows.
Ubisoft was reportedly working on a game set after the Civil War era, but canceled it due to politics and Assassins Creed Shadows backlash.
"Ubisoft was uncomfortable with the backlash surrounding Assassin's Creed Shadows' Black samurai protagonist and concerned that the current political climate in America was too fraught."
They are so stupid. There was never a racist backlash to a black protagonist in Assassin's Creed, there was just a backlash because you wanted to have a 7foot black Samurai running around in ancient Japan when you should have had a Japanese local. (I haven't played the game yet, but I plan on it after I finish Ghost Of Yotei)
An Assassin's Creed based just after the American Civil War about a former slave being an Assassin and fight the KKK would have been freakin' EPIC. Something different story-wise in the Assassin's Creed universe. It would have been awesome. When I originaly read this rumor, I felt a bit of a gut punch because that is a game I would have loved to have played. Then I rolled my eyes when I read about Ubisoft's concerns. What a joke.
Were you worried of the fact that the early members of the KKK (after the Civil War) were predominantly Southern Democrats? Is that it? Im joking. But having a Black protagonist, WHERE IT MAKES SENSE, like after the Civl War, is no problem whatsoever. It's a slice from another time that I can't remember playing a game like that before. A former Black slave?. The game could have been really cool. I'm bummed they won't be making this one.
Well THIS idea for a game could have been. I mean I take your point. I've always been a sucker for Platinuming Assassin Creed games. I do them all, but NONE of them have ever been my GOTY. They're more like a guilty pleasure, similar to the Far Cry games
"But having a Black protagonist, WHERE IT MAKES SENSE"
You are aware that Yasuke was a real African samurai in Japan, no? How is a telling of his story (albeit a fantastical one) not "where it makes sense"?
I honestly think the concept of this game really could have worked, having said that, I don't trust Ubisoft to actually execute it in a satisfying way.
There was a backlash.
Americans are very vocal online and now there are police forces hunting foreign-looking people in the streets to deport them - even if they are actual Americans.
Companies are worried about selling “wokeness” to this population of 350+ million.
Then there are countries that are starting to move away from wokeness, to a more racially exclusive “whites only” traditional, like Poland, The UK and The Netherlands.
That’s a lot of sales, and though nations are becoming racist, it’s clear that big corporations only care about money and will sell what they think those countries will accept.
It wasn't a racist backlash. Maybe a few poeple, but the overwhleming majority was not a racist backlash. You thinking there was just shows how ridiculous you are and how warped your mind is.
Running around and killing the KKK and former confederates has been done to great effect in Red Dead Redemption 2.
It would be fun to play that with historical accuracy while debunking the lost cause mythos.
Such a wonderfully ripe opportunity. What a shame.
We've had black protagonists before in ac and it wasn't a problem, Bayek, Adéwalé, Aveline, the assassin has always represented the setting they're in, that's why there was so much backlash for shadows, people have been waiting since the first game! for Japan to be represented by some awesome japanese samurai or ninja, and instead we get an african samurai? With the tease for this game starting with the ending of the very first game, and people begging for it for so long, success was handed to them on a silver platter and they decided to pick this one of all the entries to change the formula, it was a dumb move.
Was there a bunch of racist buttholes shouting? absolutely, but a lot of fans complaining were just disappointed to see them finally take on japan only for the protagonist to not even remotely following the same type of lead as LITERALLY EVERY OTHER AC GAME EVER RELEASED!
Couldn't care less about him being black, i always liked yasuke as a mysterious historic figure, and i love him in other media like the anime(underrated soundtrack btw), Samurai Warriors, nioh, etc, but this was a waste of the character imo.
This just screams tone deaf, just like their entire marketing campaign for this game. Whatever! 🤷♂️ I got Ghost of Tsushima/yotei now to fill that void
I'm all for people expressing their views and I will defend everyone's right to do so. But I firmly believe that society needs to progress and be more accepting/tolerant and not be so obsessed with how others live their life's because that truth is it isn't affecting your personal life in a negative way, you just think it is. With that said, just as it was necessary to push back on all the annoying sjw stuff we can't forget to push back on all the ignorance coming from the opposite extreme. F*** the KKK and that nazi ish, I say make the game and let it offend em!
Wouldn’t this have made more sense story and setting wise than having a black slave turned Samurai in ancient Japan.
I’d rather have seen this story played out.
They should have just done this game instead of AC Japan, it would have been receieved much better.
They should've just done both and not change their artistic ideas for losers that talk about Yasuke being in the game more than actual Japanese people. This wasnt the only piece of media he's been in
In honour of PlayStation's 30th birthday yesterday in the US, data company Circana has dug out figures showing the top 20 best-selling PlayStation video games ever (date-range Jan 1995 to July 2025). Don't get too excited.
This is a great reminder of how game sales have become more concentrated in a smaller number of games/series over time. In the PS1/PS2 era a game was a success if it sold a million or a few million copies. The GTA games (3/Vice City/San Andreas) were pretty big outliers in selling as much as they did during the PS2 era. So in the minds of a lot of gamers something like FF VII feels like it was as big of a PS1 game as God of War 2018 was for PS4, but in reality far fewer people bought it (though it has obviously reached additional people through remasters, etc.).
What this says to me is, not many people are buying a PS to play PS exclusives. Like so many false narratives, like Xbox gamers don't buy games! It seems Playstation as a default system is a vanilla system to play call of duty, Minecraft, GTA games and a sports games.
if you look back into the PS history, it has always been the 3rd parties who sells the most games. it was just that the PS1 and PS2 were so dominant that many of those 3rd party games were exclusives. so, back during the PS1 and PS2 days, the strategy was "to sell as many consoles as possible in order to sell more 1st party exclusives" to ride on that wave. The strategy to push many 1st party exclusives to sell consoles only started with the PS3 when many of those prior 3rd party exclusives went multiplat but more accurately, it started with the PSP.
Sony saw with the PSP, which was being trounced in sales by the DS, that 3rd party exclusives are hard to come by if you're not dominating the market. So they started building more 1st party games and when the PS3 were facing difficulties in sales, they knew they had to rely on their own to differentiate the PS3 from the 360. So the strategy back then changed to "release more 1st party exclusives in order to sell more consoles".
the only manufacturer that is still consistently selling their hardware to play 1st party exclusives, is Nintendo, and that was because they gave up the armrace for power thus they can't rely on 3rd parties anymore as all multiplats play better on competing consoles. AND that's also why they are the most ominous in going after emulators and also patent trolling!
so, you're not wrong there, but not an "aha!" moment or anything. it has been this way since the last, at least, 15 years for Playstation.
@zerobalance
So... what this tells you is that Call of duty, being the absolute check writer that it is, has been outsold by Last of us, God of war, 2 Spider man games..... Saying Playstation exclusives doesn't sell is like saying call of duty doesn't sell because they have outsold some of iterations. Does that make sense to you?
so mad! I love em!
finaly!! keep up the good ads and always show what games u have!!
and by the way i dont like that guy voice when he says 399!!
You should see the ones that air in Europe, they suck.
in comparison with this is living ads this is the best it can get.
Ads like those only last for about a week and a half. No longer then that. The commercials look hot. Anyhow it wont make much of a difference.