
Fan feedback for FIFA games is taken seriously, says Electronic Arts.
Lead producer David Rutter describes feedback as one of the developer's three main mantras when developing a new FIFA game, alongside refining and innovation.
"When the game is launched, we'll listen to what the fans say, what they like and dislike, what they're happy with and want more of," he told Digital Spy.
Rutter said that feedback from forums and social networks such as Twitter is taken throughout the year, with responses to last year's instalment FIFA 11 still taken on board.
While EA Canada has facilities for game and focus testing on the premises, as the majority of FIFA fans are in Europe the firm hosts community events months before a new game is released.
"[Recently] I was down in Guildford visiting the offices and we had 20, 25 people from the key community sites in to talk about their feelings on FIFA 11 and how they have extended time playing FIFA 12, giving us feedback, so we take it quite seriously," Rutter revealed.
Rutter added that critical reviews are also important, as well as review-aggregate websites such as Metacritic.

DSOGaming writes: "This article was inspired by a video that Elias Peppas shared with me. YouTube’s member ‘HelixSnake’ made a compilation of some epic physics fails from Skate 3. And this made us wonder; what could possibly go wrong in a video-game when physics engine go insane? Well, the answer is quite simple. You can get some gay stuff thanks to the Impact Engine of Fifa 12 & 13, spinning cars, boobs that can go up and down, and games with non-existent collisions (yeah, we’re talking about the legendary ‘Big Rigs’ game)."
LOL! That freaking Skate 3 video collection was just amazing... I want that game now...
LOLOL THAT was the funniest thing I've ever seen!!! Especially the Skate 3 compilation!!!
That was good times. Laughed so hard it made me want to search for more.

Go Nintendo - When EA was contacted about FIFA 12 being largely repackaged as FIFA 13 for Wii, here's what a rep had to say.
Go Nintendo seems to be scratching for news here. Sure, it probably is the same game, but what do you expect with Wii?
lol EA repackaging old games into the new version each year?
Wait until the Madden fans find out...oh wait nevermind.
Wow EA and here I actually gave you a little credit for Fifa 13.
Now I feel stupid. How are companies able to just rob people like this? Actually getting away with it being caught red handed also?
Can someone sue these basterds already, charging for online to play in old games, now this? Is this not enough proof they are greedy as shit?
Or am I missing something here?
They probably don't even sell enough copies on wii to justify any major effort. They just release it with an updated roster for those who missed last years or new comers.

WC - Now that EA Sports have released this year’s addition to the FIFA franchise – and picked up a five star review from us in response – it’s time to get under the skin of FIFA 13, and cater to those players who will have already began to log some serious hours not only in online play against friends, but also in Career Mode and building their Ultimate Team from the ground up. And that means looking a lot closer at the players in the game, and at EA Sports’ ratings decisions.
If feedback is so important why is it that they keep lying on the forums about momentum existing and even having the audacity to imply people are paranoid about it? I'll never take their "feedback is a main priority" seriously until I play a fifa game which isn't so heavily influenced by momentum.