
OXM UK: "Microsoft's partnership with Crytek to develop Xbox 360 exclusive Ryse represents the "perfect marriage" of the manufacturer's Kinect strategy and the developer's creative aspirations, according to corporate vice-president Phil Spencer."

Was Phil Spencer good for Xbox? Whatever you think of the retiring boss’s decade-plus tenure, there was rarely a dull moment.
Yes the industry and it's workforce thank Phil for the massive industry consolidation, thousands fired and still being fired because of MS buyups and for making people like Bobby Kotick even richer.
Was he? It became slightly better after he took over, but it turned in to a gen of just halo gears and forza. And he tried to monopolise massive parts of the industry with ridiculous acquisitions that ironically lead to the opposite, a near complete collapse of xbox console sales, and putting their tentpole IPs everywhere, all but abandoning xbox consoles going forward for a PC disguised like one.

Big changes are being made at the top of Microsoft's gaming division.
MS knack for one upping bad news from other companies so soon afterwards is pretty astounding lol. Can't say I'm surprised though, this gen has been dreadful for the xbox brand.
Being replaced by an AI boss exec though, yikes.
I'm convinced "early retirement" is just them wanting to save both themselves the embarrassment and them getting forced out without the drama.
You bow out naturally while we make it all look like it's part of the plan, both of us look as competent as we can make out during the fallout
Jim Ryan was the exactly the same.

Here, we spoke with Phil Spencer about his outlook for the future, including discussing the new information revealed at the "Xbox Tokyo Game Show 2025 Broadcast" held on the first day of the Tokyo Game Show.
They are integrating everything into one platform (PC-like experience), that says it all. There is no longer a regular Xbox console, games are installed from Steam etc. on the next console/PC hybrid [if desired].
A console primarily is a choice by budget. And people have
• different budgets and
• only even want to spend different budgets
I think it's a bad business choice them leaving the console business.
And in turn a good business choice from Sony to keep building a classic home console with PS6. (Which I highly doubt won't even exceed nor even touch PS5 Pro's release price.)
When they bought Zenimax and ActivisionBlizzardKing, they should have upped their Xbox support program to 100bn and spend the rest of it for building studios & creating new games, giving their developers freedom & full creative control.
But they hit the roof at 75bn. This was it.
And then went to maximize profits by 30% starting Fall 2023, according to Bloomberg, and put their bets only on "Call of Duty in Gamepass will do".
I can already picture their next premium Xbox failing at a 90:10 chance.
Another Xbox console will be DOA. Just stick to making games and leave the hardware behind. Xbox is over.
.
I think that is how the title should read. It would appear that M$ is embracing Crytek and Crytek is returning the embrace...lol...I wonder how EA feels about this as everyone should know that EA is very up set with M$ throwing, what must be millions and millions of dollars at Actvision for exclusive timed DLC for COD and one can assume NOT EA and their MOH and Battlefield franchises.
As these 2 giants become best friends, you can't help but think that maybe a new exclusive deal is in the works for a new game for the new Xbox...maybe the Timesplitters franchise. Maybe Crytek might leave EA all together for MGS???
One thing is for sure...the industry is still smarting over the thought that M$ has given Crytek the inside track on development for the new Xbox. Epic must be concerned since they made a small fortune on the Unreal 3 360 middle-ware. Will have to keep a eye on these two.
Given how much they like simulated physics, I'd say DICE could do great things with Kinect as a full-body controller.
Im still being cautious about buying kinect games game. I mean while Ryse looks absolutely amazing and fun to play we all have to wait to see if it works since kinect feels more like a prototype of what MS really want to do with this technology. But after seeing the "origional" star wars kinect gameplay last year and then seeing it this year, i wouldn't be surprised if Crytek's footage turned out to be fake...
Oh helll no....
Oh no!