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Thoughts On Microsoft's E3 Conference (ObnoxiousGamer)

Microsoft's E3 conference provided those hungry for news about upcoming games, advances to Kinect and everyone's favorite - dashboard updates a chance to get inside the minds of the guys running the show.

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obnoxiousgamer.com
EVILDEAD3605461d ago (Edited 5461d ago )

At the end of the day, it's about how the conference leads to results. Micrsoft was universally bashed for last year's conference. But one day later, Slim successfully launched and Micrsoft had a record selling year on the backs of 360S, Reach, and Kinect.

In contrast, Nintendo is universally praised as the winners of E3 and the next day their stock goes down 10%. Micrsoft showed off Xbox Live TV and new entertainment fuctionality and even Pachter pointed to that moment as the reason, Netflix took a hit in stocks as well.

I called it early, if Microsoft stays in it's lane, it can have a monster year. As it turns out Micrsoft set itself up for the next TWO years.

Gears of War 3(Sep)
Forza 4 (Oct)
Halo Anniversary (Nov)

Kinect

Dance Central 2 (Oct)
Kinect Sports 2 (Nov)

Rounded of be the suprises of Witcher 2 ('by the end of the year) and Minecraft (Nov)

Not to include...Xbox Live Tv, Kinect fun labs, etc., which all round out the package.

This sets up 2012 which leads with Mass Effect 3 in January and ends with Halo 4 (which will finally aligns Halo back into the holiday season and will be the swan song for the 360)

Next E3 will see Ryse, Fable, and H4, but will also be the announcement of 720.

Microsoft is in the best position it's been in ever.
Nintendo's Wii-U won't be a factor for a year and a half and next year's handhelds have zero effect on the console at all.

It's going to be interesting how it all shakes out this year, but IMO Micrsoft set itself up lovely for a huge couple of years.

Evil

gamingdroid5461d ago (Edited 5461d ago )

MS did have the most efficient E3 shows this year.

No fluff words about how long we have been in business, no orchestra, no long @ss videos showing nothing, showing some game bundle (they could have shown the Gears 3 Console, which I frankly was expecting) and no games showing that was being released the next day.

It was jam packed the entire time and although some of it wasn't catered to me, there was always something new. They didn't even have time to talk about Xbox Live in the Cloud!

I like that!

Ironically, the supposed winner of E3 ended early! They actually showed the least, but got a free pass because of new hardware.

Foxgod5461d ago

It was alright, from a business point of view, MS is trying to break into a different market.

For core gamers with felt a bit underwhelming, Halo was the only nice surprise for them, a lot of people expected Halo 4 to be released for the next xbox.

Wikkid6665461d ago

Who said it won't be released on the next Xbox? MS could still shock us at next year's E3 and drop a new console in 2012.

Foxgod5461d ago

That would indeed be nice, but i wouldnt count on it.
Thats the kind of assumption that makes E3 seems like a letdown to people.

People expect too much.

gamingdroid5461d ago

If you were just looking for core exclusive games that doesn't integrate Kinect, then yes I can see why you would be disappointed. However, that is a very narrow requirement, when there are plenty of games releasing exclusive or not.

What I was most excited about (except for Gears 3), was the LiveTV stuff with DVR, completely integrated Kinect dash and ME3/Ghost Recon with Kinect support.

phoenixdown5461d ago

it was bad and terrible no questions.

coolbeans5461d ago (Edited 5461d ago )

If you look at it from a completely biased standpoint.

"bad AND terrible" ?

That doesn't sound good :P

cliffbo5461d ago Show
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70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

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simulationdaily.com
Jin_Sakai26d ago (Edited 26d ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio25d ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing25d ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster9225d ago

Once they re-evaluate exclusive all will be fine….

S2Killinit25d ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing25d ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster9225d ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

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70°

Xbox boss: Memory crisis could impact next-gen hardware pricing

Xbox boss Asha Sharma has discussed how component shortages will impact the company's plans for Project Helix.

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gamedeveloper.com
Eonjay27d ago

When does this end? Its killing everyone. Consoles and PC. And for what? AI? The benefits of AI are completely outweighed by the negatives. And the government should have never allowed one company to buy up all the RAM.

Lexreborn228d ago

This kind of proves this is an after thought product, most products like this are in r&d 5 years before they start mass producing. So they typically have the cost of components and things worked out long before assembly starts.

This is an assumption still, but I wouldn’t be surprised if project helix is similar to Scalebound,perfect dark and sod3. They had an idea but no actual execution other than concept stage. Being impacted by the ram shortage likely would also put this device 3-4 years out.

I’m not even sure MS has that endurance with Xbox yet

Fishy Fingers28d ago (Edited 28d ago )

I mean.... what?

We're at a point that Samsung wont even provide their own phone department ram because they can sell it at higher prices to 3rd parties (AI). Its more profitable to sell the ram than make their own devices with it.

You think because R&D starts 5 years ago the 3rd party component manufacturers will honour that price? They'll sell it to whomever is paying the most today, not some gentlemens agreement they made years ago. AI farms will buy more volume at higher prices than any console manufacturer will. It'll be the same for Playstation.

Lexreborn227d ago

Contractual agreements are not the same as “gentlemen” agreements. If you think that they work with their distributors a month before production then their entire business model is trash. They work with companies like nvidia constantly for building the graphics cards they need. They work with companies that build motherboards years in advance. This is what proper business planning does.

They are not buying components on a whim like a consumer. So again, considering the ram isn’t a singular module and is integrated into the motherboard I highly doubt they wouldn’t have a final schematic that they are supposed to be building around.

If they are delaying production another 3 years then it’s obvious again this is an after though project and is just trying to be responsive to their bad execution they had the last 14 years.

It also isn’t far fetched to use their failure to produce first party titles the last 7 years including the highly anticipated games I mentioned all being cancelled. That they would continue to you know… lie

Sitdown28d ago

You don't really know how this works huh?

Profchaos28d ago (Edited 28d ago )

Helix is going to be stupidly expensive

Instead of leaning into smarter upscaling techniques they're brute forcing hardware that will cost them dearly and it remains to be seen if it's genuinely going to provide a meaningful differential

I know in the oc.doace people like to brag about not using frame gen or dlss to get to high on a game but for the majority of players they happily use those technologies without a second thought

That's going to be ps6 vs Helix

Eonjay27d ago

Yeah with FSR 5 they should be able to offer a much cheaper version of Helix.

Eonjay27d ago

While this does seem to be the case, I am encouraged by the statement from Microsoft about wanting to provide affordable options. If this means a Series S style Helix, at least there will be something affordable being offered.

XBManiac27d ago

Series S is what has killed Xbox Series so... Will they dare?

blacktiger28d ago

It's called systematic inflationary. Yes we get it Microsoft, keep raising in the name ofall kinds of stuffs

pwnmaster300028d ago

Honestly if there was thing I learned from this generation is that new consoles arnt day one anymore.
I can wait 1-3 years.

DarXyde28d ago

Another important lesson from this generation: while Nintendo showed us that prices don't necessarily need to ever drop, we've now learned that waiting 1-3 years does carry some risk that prices increase. This generation is just bizarre in all the wrong ways.

LucasRuinedChildhood28d ago (Edited 28d ago )

The factors are largely external. Covid and Russia-Ukraine war causing inflation led to the first price increase in 2022.

Then we get Trump's tariffs increasing hardware prices, AI boom causing a RAM crisis, war on Iran causing a worldwide fuel crisis which impacts the cost of everything.

Gaming doesn't exist in a vacuum. The last few years have been a shitshow and lot of it was definitely avoidable.

DarXyde27d ago

LucasRuinedChildhood,

For sure. No disagreement on the external factors doing a lot of this. Where I have to gently push back however is on two fronts:

1. The pandemic definitely caused some issues: asynchronous development was a big issue and really complicated timelines and affected game quality. At the same time, when it comes to price hikes, it's really difficult to know what was genuine necessity and what was taking consumers for a ride. The pandemic brought about "stag-flation" which was increasing prices and stagnant wages, which was a problem caused by supply chain constraints. There was also "Greed-flation", where companies that were slightly affected or had no issues took advantage of the situation and squeezed everyone citing supply chain issues when there were none.

2. It's definitely true that the tariffs, AI boom, and RAM crisis were all things enabled by tech broligarchs throwing money at this caricature of a world leader, one of them being Satya Nadella. I don't think Sony and Nintendo have contributed much to this problem if at all, but Microsoft's Nadella I feel was instrumental in causing every one of those issues. Microsoft as a company contributed to both candidates (though they gave Harris 4x as much if I recall), but Nadella was all in on letting AI run wild. He paid for unregulated AI, and got a war that's not a war (even though Trump called it that at least five times on television) that screwed up helium access. So for me, I feel that one of the players in the gaming industry is a key architect of these issues, and for that reason I struggle a bit to think of it as "external".

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50°

'The big things that we're thinking about'

In an exclusive interview with Game File, new(ish) Xbox boss Asha Sharma and Xbox chief content officer Matt Booty explain their vision for Microsoft’s gaming division

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gamefile.news
Agent7529d ago

A good start would be to release games to go with the console. My Xbox Series X has gathered dust virtually from launch. My advice would be to ditch a next console and release games on PC, PlayStation and Switch. Another idea would be a hybrid console based on Xbox Series X tech and go the same route as Nintendo. Another idea would be to pull out of gaming altogether. Plenty of options there.

Reaper22_27d ago

Why would they pull out? They have the momentum. Sony has been getting nothing but bad news lately.