800°

Did Microsoft Secretly Win E3?

This article looks at the E3 press conferences from a business perspective and debates why Microsoft may be the one to come out on top.

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sarcasticgamer.com
-Alpha5439d ago

God I hate sarcasticgames articles. Not only can I not tell if their serious or not but they get away with writing stuff like this too

dc15439d ago

This was one of the very few non sarcastic articles on their site. Well written.
However, MS Gaming can not establish there fiscal goals on three games alone. MS knows this and that's why there is so much focus on the big 'K'.

news4me5439d ago

If Microsoft won E3 it'd have to be a secret, because to me, they finished soooo far in last they can barely see the silhouette of Sony and Nintendo is in a different dimension altogether.

Ju5439d ago

That's so secret, that nobody knows, actually. LOL

fr0sty5439d ago

About as much as Sony secretly won E3 2006.

zootang5439d ago

It's sad to say but it's becoming normal for Microsoft to have the worst E3 out of the big three.

Washington-Capitals5439d ago

@ news4me im no fanboy but sony and nintendo didnt have stellar press conferences either. This E3 overall was pretty lackluster. Sure all of the companies showed off amazing games etc, but everyone played it safe and there were no shockers or major announcements. Complete letdown for a gamer like myself.

dc15439d ago

Its areally quick read.

ikkokucrisis5439d ago

I don't know about you guys, but I like commenting about crappy articles that I haven't read!
see what i did there?

MaxXAttaxX5439d ago

as the only hilarious explanation for the big fail that it was.

rob60215439d ago

@Washington-Capitals

I don't think everyone 'played it safe' Microsoft showed everything they had I'm pretty sure.

Bigpappy5439d ago

This is the first article that sees this from my perspective. M$ is focused on doing what works to grow revenue. You guys will laugh at M$, then you will look at how many 360's w/kinect and games they are selling and wonder how it happened.

Boody-Bandit5439d ago (Edited 5439d ago )

Uh no Bigpappy, we will not look at how many units, Kinects or Kinect games MS sold and wonder anything. Want to know why? Because we are gamers and not stock brokers or share holders. We couldn't give a shit about sales, especially those that involve Kinect. We want core games.

+ Show (10) more repliesLast reply 5439d ago
news4geeks5439d ago

I thought this was one of their better articles, which for the most part I agree with.

Tru_Ray5439d ago

The author makes some valid points, but I wouldn't say that they "won" E3 so much as they appeased their shareholders.

Microsoft's strategy is to minimize their risk and maximize their results. The new Halo games, Forza 4, Disney Kinect, and Gears of War 3 are all but guaranteed to be successful. Nobody with a moderate grasp of the realities of the world is going to dispute that.

However, their portfolio is severely lacking in terms of creative inspiration.

You can say what you want about Sony as corporation, but you got to respect their brazen and bold strategy. They don't care about smartphones allegedly eroding their portable gaming market. They realize that if they release an outstanding product like the PS Vita, they can create their own market. I know that I will be buying one on Day 1. I think that these "analysts" will be pleasantly surprised by the success of the product.

nopunctuation5439d ago (Edited 5439d ago )

LOL WHAT THE...oh sarcastic games move on people...

Etseix5439d ago

this article was secretly aprooved

Tank_Commander_E65439d ago

"Because they are business people first and gamers second, and from their perspective, they won."

They won and gamers lost. O_o

man I'm really glad I didn't buy an xbox this gen.

jdfoster005439d ago

Because they are business people first and gamers second, and from their perspective, they won." I'll +1 that !

M-Easy5439d ago (Edited 5439d ago )

Publicly wins the comment section of this article for perfectly summing it up.

He wins bubbles. Give him his prize people.

sikbeta5439d ago

Actually, MS "won" casuals to sell more kinects, that leads to the real winners, the shareholders, that will be glad to count more cash and the core gamers "lost", as long as kinect keep selling, there is nothing that anyone can do, it's either adapt and buy a kinect or not buying it and don't b*tch about the attention MS gives to that add-on...

memots5439d ago (Edited 5439d ago )

secret indeed.

Winning what exactly? Do they have a podium and giving out medals or something?

Its a freaking Electronic Gaming Show ... its not a competition or some kinda of sport.

IAmCornHolio5439d ago

Well it depends on how you define win... Is Microsoft going to clean Sony and Nintendos financial clock this Christmas as a result of where MS is going with the xbox? Then yes they won.

kingdoms5439d ago (Edited 5439d ago )

Microsoft usually does where it counts. People say Microsoft fell behind the last two e3's but they always win the battle on the ground with consumers as a result.

Huge core games

Popular casual games on the hottest motion tech

Hybrid games of the biggest AAA titles

Advanced new services

Advanced new system software and dashboard upgrades

IPTV on the most advanced set top box aka. 360

Handhelds and tvs don't account for much in the console market. Strange new consoles with complex and akward tablet controls does nothing for kids and older people and most hardcore gamers and is a terrible mistake on Nintendo's part

IMO Nintendodid more than lost but failed big time. 90 percent of the base that gave Nintendo success will not be able to use a tablet to play games and most casual and core gamers will refuse to hual around pounds of hardware to half a$$ play games between two pieces of tech.

LMAO setting the tablet on the ground to get a floor veiw. Doodle on the tablet and it shows up on your tv :S

LMAO playing Handhelds that have console power? Can't wait to play on your 50" tv so you need a handheld with iPad gameplay plus buttons that will wear out

IAmCornHolio5439d ago

Nintendo also effectively killed off wii sales for the next year and half...

kingdoms5439d ago

360 winning the hottest topic G4 E3 poll funny how some media and fanboys are still in denial

GarandShooter5439d ago (Edited 5439d ago )

Yeah, because the same uninformed casual gamer (no offense, meant to be descriptive, not judgmental) is the same person combing the internet for E3 news.

In fact I bet a large part of the Wii's demographic, if not the majority, have no clue or interest about E3.

JokesOnYou5439d ago (Edited 5439d ago )

No minusthebear actually those were some great points kingdoms made, I disagree about him saying nintendo is making a terrible mistake with their controller, but he definitely makes some fair points about what micro showed, Halo4, Forza4, Gears3=definitely what core gamers want, hybrid games for AAA 3rd party games like ME3 & Ghost Recon & all future Ubisoft games, EA jumping on the kinect hybrid bandwagon, surely these big time devs must really like what they are seeing behind scenes with kinect implementation in their games, momentum is building around kinect and that fact makes kinect alot more revelant to both casuals and hardcore alike, kinect+deeper dasboard inyergration, iptv, cloud service, really looks like alot for ALL 360 owners to look forward to.

Why o why5439d ago (Edited 5439d ago )

lmao

If casual is your thing then MS won hands down. This talk of core kinect games is a bit of an oxymoron for me right now as no games have shown kinect to be accurate enough for what the majority of this site used to call 'core' for lack of a better word. They have added SIMPLE kinect support to core games...yep. How will they actually play...lets wait and see before we laud or lament

MS definitely appeased their shareholders. 99% of n4g members do NOT fall into that category. Gears Forza Halo Fable...cushdy. but what else. Yes there are a multitude of great multi games coming but that was never the point as 3rd party support has always been there

Killer instinct or kinect sports 2.

xhundred million on kinect advertising or x hundred million building their development teams

Im just simplifying MS's direction and where they're putting their resources of late. From a business point of view its safe and sound. From a *sorry* core gamers view especially ones who dont favor motion control gaming it kinda sucks.

I totally understand that there are people who are perfectly fine with this..Good luck to them BUT some are not.

What annoys me as much as those who'll probably be annoyed by what im saying is that most of n4g used to care about exclusives and cherished their worth. Now we seem to have the apologist 'im fine with this' rebuttals from some who used to scream about bioshock, mass effect and gears BECAUSE they were great differentiating exclusive games. How can people cheer the thought of Agent not being exclusive yet downplay the other sides exclusives...its illogical. Same goes both ways..from some sony fans hating on bioshock to embracing it when the ip jumped, same with ninja gaiden, same with whatever game that was an exclusive that went multi...truth is those seem to be the times when people come out and admit that having more choice of games is better than having less.

To the annoyed, yes some people will b!tch for the sake of it. Yes, some will NEVER be pleased for xbox or Microsoft but dont let their/our ignorance cloud whats happening here or confuse them with the honest folk. MS is doing great by Kinect. They are supporting it to the hills and thats a good thing so dont get me wrong BUT you have to admit that you wish MS created more core games and didnt rely on 3rd parties and a few franchises to the extent they do and even if you personally dont agree with me you've gotta at least acknowledge that there are some old school TRUE 360 fans who are pissed about MS's new direction at least.

I wanted Sony to show more exclusives this year and was a tad disappointed. I know they're coming but im a gannet for new ip's and exclusives.. Its hard for those who prefer the 360 to say that without thinking of Kinect at this present moment. Dont sh!t on me for being honest

+ Show (3) more repliesLast reply 5439d ago
the_best_player5439d ago

As soon as M$ started showing COD I knew they didn't have any games to show apart from halo, gears and eye-toy clone.

5439d ago
showtimefolks5439d ago

but if anyone thinks MS won e3 they are fanboys its quite that simple. None of the console makers won E3 this year i think that award goes to UBI

MS didn't show anything after the whole year where gaming media said they are holding some big for E3 than we get a kinectbox360 conference. Where are the core titles for 2012?

sony showed a little bit of stuff but their highlight was NGP's pricing and that's it. But where were the 1st party title for 2012 and beyond?

Nintendo got people so confused by just showing the controller for their next HOME CONSOLE

UBI and EA showed games that's what we gamers should care about

overall pretty boring E3 this year

NextGen24Gamer5439d ago

I believe that I'm as hardcore of a gamer as they come. I read comments and articles on this site every day since the site was launched years ago. I haven't commented in a long time because I think that it's just a bunch of fanboys voicing their ill-informed opinions for the most part. I find it hilarious to read and entertaining. But you know, I thought I would give my thoughts. I have been gaming since before there were graphics. When you played games in DOS and you had to type and the program would type back to you. My father worked at IBM and when atari 500 came out and intellivision, Caleco Vision, etc was released, my family was first to get it along with all the games. When arcade games became popular my dad would drop 2500 dollars on an actual arcade game and put it in our game room. I remember playing Kings Quest and thinking it was the greatest game ever. I grew up to be addicted to video games. I was more of a PC gamer than a console gamer, though I bought every single video game system ever released and bought games every single week. I make good money :-). I had 8 computers networked in my house and I was constantly upgrading them and would invite friends over to play multiplayer games together. I currently own 8 xbox 360's and 2 playstation 3's, a wii along with all the other consoles I have collected over the years. Which console do I prefer? Xbox 360. Why? I believe Microsoft got it right with the online and Kinnect. I do wish they would have more exclusive games but, I can't blame them for staying true to the blockbuster games that are proven. I believe that Microsoft knows what most gamers know who own all 3 systems. 3rd parter games look and play better on the xbox and their more fun to play on xbox live. I'm just being honest folks. I buy all the Ps3 exclusive games and I buy all the xbox exclusive games but ALL MY 3rd Party games are bought for the xbox 360. And I believe Microsoft knows that's the case for most gamers. In the end Hardcore gamers win because if you are trully a hardcore gamer, you have both the ps3 and the xbox. Why do some of you care so much about which console has the most exclusives? That doesn't mean that more people will buy that console. Remember, most hardcore gamers buy both and do like I do and buy the games we want for which ever console. And in my book Microsoft wins the bulk of my dollars and it's not because I'm a fanboy. It's because I'm a gamer with lots of money to spend and I have a deep and rich background in video games. I LOVE VIDEO GAMES.

Wardog13685439d ago

This is from the article...

"Finally, I beg you to pay attention as I state that I personally do not feel like Microsoft had the best conference. They didn’t get me very excited about anything they announced. So… take a deep breath and think things through before you start feverishly jabbing at your keyboard in the comments to tell me what a fan boy I am and how idiotic this article is. We’re not talking about passion, we’re talking about dollars and cents."

AlienLion5439d ago

Fanboys, I find your lack of reading comprehension disturbing

+ Show (8) more repliesLast reply 5439d ago
JitterbugTS5439d ago

Did you actually READ it or are you just starting to scream because that's what you do?

M-Easy5439d ago

Unfortunately I read it and it reaffirmed that there is no gain in reading sacasticgamer articles. I could of cut the inside of my thighs instead of reading this and it would of been just as enjoyable.

And to answer your question: NO, they didn't win secretly, publicly, privately or any other "ly" They did win kiddie though.

JitterbugTS5439d ago

Cut the inside of your thighs? What the hell does that even mean? So you agree that they made a decent grab at the youth market, yet you disagree that they are the more financially sound investment over the next year? As I stated in the article, I personally got more jazzed by Sony and Nintendo, but from a financial perspective they are taking some serious risks. I realize you are speaking from a perspective of someone tied to their personal feelings in the matter, but the debate here isn't if MS got you excited, the debate is which company would smart investors place their money over the course of the next year or two.

And get rid of your razor studded thigh master. That's just bizarre.

-Alpha5439d ago (Edited 5439d ago )

Your argument simply is that they showed Kinect casual gamers, which is profitable to casuals and thus "Wall Street"

MS did not impress simply because they showed the most profitable products. Your opinion is no different than someone saying Nintendo won because they showed the most revolutionary future or Sony for showing the most advanced future-- the problem here is that you can sub any sort of overriding winning factor and ignore everything else. In this case, you are talking about winning for showing the most profitable products and ignoring a bunch of other things that people expect from a good E3 show.

@Jitter

I dont understand how taking the least risk= winning a conference. The competition is rather silly, personally I think Nintendo "Won" but many others also feel Sony. It's a conference for gamers and gamers want to be impressed with the future of the Big 3. MS did not impress, and I don't see how MS's business strategy plays into how they performed at E3

JitterbugTS5439d ago

Nope. In the article I said that Sony and Nintendo had the best conferences from the perspective of a gamer. The point of the article was not to debate that, but rather to look at which of the three companies is taking the least risk. If I had titled it, "Why is Microsoft Letting Nintendo and Sony Take All The Risks?" and then kept the text in the article the exact same as it is now, you would have been all for it.

news4geeks5439d ago (Edited 5439d ago )

alpha, you're wrong on this one. This is the first time I've seen you be wrong... and it better be the last!

The win is entirely from a business perspective and it may very well be true. I don't particularly like sarcastic gamer, the quality of their articles leave a lot to be desired, but I thought this was an improvement and pretty much spot on.

Bathyj5439d ago

Maybe you should have titled it that instead of being so deliberately combative. How do you expect people to react?

Not taking risks is exactly why M$ will always be 2nd fiddle to Sony as far as a gamers point of view is concerned.

They play it safe. They continue to pump out only their big guns. They treat big multiplats like theyre their own games. They dont invest in small developers like Media Molecule or small ideas like Flow. They stick with DVD and build their consoles out of mid range PC parts.

Sony take risks. They are renowned for it. They adopt Bluray. They invent hardware like the Cell. They invest in small devs and large. They bankroll games they know will be niche. They diversify and are the only ones delivering over the last couple years in the one area I actually care about. High quality games.

You want me to put my Wallstreetdork hat on and praise them for doing the smart thing by them? BOOOO! Call me selfish, but I'm the customer, and I'd prefer they did the right thing by me. I dont care if their shareholders are happy or not.

M$ might very well be doing the right thing for themselves by following Nintendo after the casual market, much the same way they followed Sony into console gaming in the first place, but they are also solidifying a name for themselves as a company that abandons the people who got them where they are once they spot greener pastures.

2 generations in a row now.
No one dumps me 3 times, and their short term gain will be along term loss, guaranteed, at least as far as the couple grand I spend on gaming a year is concerned, which they seem happy to do without as long as my Grandma or niece buy something from them.

+ Show (2) more repliesLast reply 5439d ago
GarandShooter5439d ago

@ Jitterbug

As a investor who has MSFT in my portfolio, I am happy with their direction.

As a gamer, not so much...

JitterbugTS5439d ago

Again, Max. Did you read the article?

LilDeja935439d ago

We Don't need to, already know from what we seen, I ent bashing them, but they where along shot away from winning.

JitterbugTS5439d ago

I agree with you, as a gamer. That's the point of the article. From a gamer's point of view, Microsoft lost BAD. But from an investor's point of view they are taking a very sly, very smart approach to the current market. But yeah, you and every one else here are probably right to pass judgement on an article before actually reading it. That's a pretty smart way to do things. LOL.

Neko_Mega5439d ago

Secretly in their own minds, yes they did. In real life.....When did this become a sport???

I think Nintendo and Sony both shown alot of good things, the only think I like about Microsoft's was Halo.

Anything about Gears is old news.

YodaCracker5439d ago

And anything about Uncharted and Resistance isn't old news?

Again, Microsoft showed more core games than Sony. This is simply a fact that cannot be denied. They also revealed more unknown 360 titles than Sony did PS3 titles. They showed MW3, Tomb Raider, Forza 4, GR: Future Soldier, Gears 3, Halo 4, Ryse, Mass Effect 3, Fable: The Journey, Halo: CE Anniversary, and then it was off to Kinect kids' games for the final third of the show.

Sony showed Uncharted 3, Resistance 3, BioShock: Infinite, Sly 4, Starhawk, some HD collections, and then the entire second half was Vita. The PS3 was not even mentioned past the half way mark, if I remember correctly. No megaton announcements either like Microsoft had with Halo 4.

GarandShooter5439d ago

You chose to over look NBA2K12, Dust514, SSX, NFS:The Run, BF3, etc.

Nice try, though.

Neko_Mega5439d ago

Did you even watch Sony's? Last I check their was alot of Move games.

But at least PS3 you can use something other then just motion control.

Youjustjelly5439d ago

Dude you nailed it and that is the truth.

Show all comments (125)
60°

Final Fantasy X 25th Anniversary Website Launches With New Nomura Artwork and Merchandise

Square Enix launches Final Fantasy X 25th anniversary site, revealing new Nomura art, books, music releases, and merchandise.

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twistedvoxel.com
-Foxtrot1d 11h ago

Look I know VIII has its issues and all that but how on earth can the do big anniversary events with new artwork and merchandise for VII, IX and X yet VIII got sweet f*** all.

They could have given it something during its 25th anniversary yet all it got was a single Happy Anniversary post on their social media.

solideagle1d 3h ago

they should know that we are OG fans of VIII as it sold truckload as well. not as much as VII or X. I personally didn't like IX but X and VI are my personal fav.

Shadow Hearts 2 covenant is another game I love. I hope one day someone can make remake, I would be delighted

Relientk771d ago

Final Fantasy VIII is great and you are always the first to defend it in the comments

70°

Xbox boss: Memory crisis could impact next-gen hardware pricing

Xbox boss Asha Sharma has discussed how component shortages will impact the company's plans for Project Helix.

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gamedeveloper.com
Eonjay2d ago

When does this end? Its killing everyone. Consoles and PC. And for what? AI? The benefits of AI are completely outweighed by the negatives. And the government should have never allowed one company to buy up all the RAM.

Lexreborn22d ago

This kind of proves this is an after thought product, most products like this are in r&d 5 years before they start mass producing. So they typically have the cost of components and things worked out long before assembly starts.

This is an assumption still, but I wouldn’t be surprised if project helix is similar to Scalebound,perfect dark and sod3. They had an idea but no actual execution other than concept stage. Being impacted by the ram shortage likely would also put this device 3-4 years out.

I’m not even sure MS has that endurance with Xbox yet

Fishy Fingers2d ago (Edited 2d ago )

I mean.... what?

We're at a point that Samsung wont even provide their own phone department ram because they can sell it at higher prices to 3rd parties (AI). Its more profitable to sell the ram than make their own devices with it.

You think because R&D starts 5 years ago the 3rd party component manufacturers will honour that price? They'll sell it to whomever is paying the most today, not some gentlemens agreement they made years ago. AI farms will buy more volume at higher prices than any console manufacturer will. It'll be the same for Playstation.

Lexreborn21d 23h ago

Contractual agreements are not the same as “gentlemen” agreements. If you think that they work with their distributors a month before production then their entire business model is trash. They work with companies like nvidia constantly for building the graphics cards they need. They work with companies that build motherboards years in advance. This is what proper business planning does.

They are not buying components on a whim like a consumer. So again, considering the ram isn’t a singular module and is integrated into the motherboard I highly doubt they wouldn’t have a final schematic that they are supposed to be building around.

If they are delaying production another 3 years then it’s obvious again this is an after though project and is just trying to be responsive to their bad execution they had the last 14 years.

It also isn’t far fetched to use their failure to produce first party titles the last 7 years including the highly anticipated games I mentioned all being cancelled. That they would continue to you know… lie

Sitdown2d ago

You don't really know how this works huh?

Profchaos2d ago (Edited 2d ago )

Helix is going to be stupidly expensive

Instead of leaning into smarter upscaling techniques they're brute forcing hardware that will cost them dearly and it remains to be seen if it's genuinely going to provide a meaningful differential

I know in the oc.doace people like to brag about not using frame gen or dlss to get to high on a game but for the majority of players they happily use those technologies without a second thought

That's going to be ps6 vs Helix

Eonjay2d ago

Yeah with FSR 5 they should be able to offer a much cheaper version of Helix.

Eonjay2d ago

While this does seem to be the case, I am encouraged by the statement from Microsoft about wanting to provide affordable options. If this means a Series S style Helix, at least there will be something affordable being offered.

XBManiac1d 18h ago

Series S is what has killed Xbox Series so... Will they dare?

blacktiger2d ago

It's called systematic inflationary. Yes we get it Microsoft, keep raising in the name ofall kinds of stuffs

pwnmaster30002d ago

Honestly if there was thing I learned from this generation is that new consoles arnt day one anymore.
I can wait 1-3 years.

DarXyde2d ago

Another important lesson from this generation: while Nintendo showed us that prices don't necessarily need to ever drop, we've now learned that waiting 1-3 years does carry some risk that prices increase. This generation is just bizarre in all the wrong ways.

LucasRuinedChildhood2d ago (Edited 2d ago )

The factors are largely external. Covid and Russia-Ukraine war causing inflation led to the first price increase in 2022.

Then we get Trump's tariffs increasing hardware prices, AI boom causing a RAM crisis, war on Iran causing a worldwide fuel crisis which impacts the cost of everything.

Gaming doesn't exist in a vacuum. The last few years have been a shitshow and lot of it was definitely avoidable.

DarXyde1d 21h ago

LucasRuinedChildhood,

For sure. No disagreement on the external factors doing a lot of this. Where I have to gently push back however is on two fronts:

1. The pandemic definitely caused some issues: asynchronous development was a big issue and really complicated timelines and affected game quality. At the same time, when it comes to price hikes, it's really difficult to know what was genuine necessity and what was taking consumers for a ride. The pandemic brought about "stag-flation" which was increasing prices and stagnant wages, which was a problem caused by supply chain constraints. There was also "Greed-flation", where companies that were slightly affected or had no issues took advantage of the situation and squeezed everyone citing supply chain issues when there were none.

2. It's definitely true that the tariffs, AI boom, and RAM crisis were all things enabled by tech broligarchs throwing money at this caricature of a world leader, one of them being Satya Nadella. I don't think Sony and Nintendo have contributed much to this problem if at all, but Microsoft's Nadella I feel was instrumental in causing every one of those issues. Microsoft as a company contributed to both candidates (though they gave Harris 4x as much if I recall), but Nadella was all in on letting AI run wild. He paid for unregulated AI, and got a war that's not a war (even though Trump called it that at least five times on television) that screwed up helium access. So for me, I feel that one of the players in the gaming industry is a key architect of these issues, and for that reason I struggle a bit to think of it as "external".

Show all comments (28)
40°

FuRyu's Exstetra RPG Gets HD Remaster on Steam in English This Summer

FuRyu revealed on Friday its Exstetra fantasy role-playing game is getting an HD remaster that will launch this summer on Steam.

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animenewsnetwork.com