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360°

Microsoft goes shopping! this time, Nvidia.

Multiple sources confirm that the Redmond giant is looking to buy a 30% aprox of Nvidia.

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informationweek.com
a_bro5470d ago

WTF? what is microsoft doing, monopolizing?

5470d ago Replies(4)
EasilyTheBest5470d ago

They will probably buy Mcdonaldsnext.

wallis5469d ago

Then all of our burgers will look suspiciously similar to apples.

MintBerryCrunch5470d ago (Edited 5470d ago )

30% gives them significant control over what Nvidia does...its not monopolizing per se...since they wont own majority stake...but they could be a problem for lets say sony/nintendo if they wanted to partner with nvidia....time will tell though

edit: that still depends...if they feel that the deal would be risky, MS would have some influence over what happens and if it is ever approved...plus it would be kind of awkward since MS would know what sony/nintendo are up to if they do deal with nvidia

NYC_Gamer5470d ago (Edited 5470d ago )

i doubt they would stop other companies from using nvidia tech because that would only bring in more profit....this is pure business not some silly console war but about $$$

gaden_malak5470d ago

Do people actually think Microsoft go out of their way to ruin things for Sony/Nintendo/Apple?
They're doing this and other things for one thing. Money.

DeadlyFire5470d ago

Not really. If Microsoft digs into NVIDIA. Its not like Sony and Nintendo are tied to NVIDIA to their grave. I don't know what Nintendo device has NVIDIA product in it. Its not in the console war though so either way its not likely to raise a flag. I can guarantee you this deal is 100% related to development of ARM Desktop Range CPUs As Microsoft is releasing Windows with an ARM version.

Sony has the PS3 with RSX, but that contract is already inked. Even if Microsoft owned NVIDIA fully they are required to finish out the terms of the contract.

mobijoker5470d ago

Funnily,i think AMD will benefit mostly from the deal as enemy's enemy is my friend.Then Apple,Sony,Nintendo,Google all will prefer AMD as MS is their competitor in different market.
MS is trying to be jack of all fruits,i am afraid they may become master of none.Their only monopoly now is on Windows but i think google gonna change that before 2015.

+ Show (1) more replyLast reply 5470d ago
fr0sty5470d ago

Considering MS partnered with AMD for 360's GPU, this is quite a curious move. Especially when Nvidia has had their asses handed to them by AMD with just about every GPU release for a good while now. Even 360's GPU is more powerful in many ways than PS3's (without cell helping with rendering).

What does it mean? AMD for PS4? Or a custom in house GPU/Cell hybrid? Nvidia for Nextbox?

I remember with the first Xbox Nvidia had the price of the GPU fixed which killed MS when it came to hardware costs. This would allow them to get a hell of a discount on GPUs vs. what they have paid up until now.

An interesting move. A bit of a head scratcher, but interesting none the less.

stonecold35470d ago

wheres the 360 cant handle heavy rain let alone infamous2 and both uncharted games god of war 3 sorry buddy but 360 has maxed out already and remeber ff13 was downgraded to accompany the 360

aia125470d ago (Edited 5470d ago )

@stonecold3
did you play crysis 2 or gears 3 beta ? 360 is not maxed out

edit: all the stealth disagrees lol i love n4g

fr0sty5469d ago (Edited 5469d ago )

I figured my point about ps3's gpu being weaker than 360's would get sand in the fanboys' panties.

Look people, it is. The only thing RSX can do better than Xenos is reading texture data, as well as certain shader effects. In most other areas it's beaten. Xenos can move many more polygons per second than RSX can (but cell helps there, it can render geometry while handing that off to RSX for texturing/shading), for instance. As I said, WITHOUT CELL it is weaker. Add Cell to the equation and that all changes (which is why you see GOW3, Uncharted 3, etc. on PS3 but no equivalent on 360... That, and the fact that 360 only has 10MB of frame buffer memory while RSX has up to 256MB's).

But take the 2 GPU's away from the rest of their systems, and Xenos IS the more powerful part. Not by much, but it is none the less. But one part doesn't = a complete system. Remember the original PS3 design was to use 2 Cells for CPU/GPU, so Cell does just fine at making up for RSX's weaknesses. So you fanboys can remove the sand from your vag. I'm not implying PS3 is weaker in any way, it isn't at all when you factor in the complete system.

But ignorant fools who didn't even bother to read this far into the message will disagree anyway.

theonlylolking5469d ago (Edited 5469d ago )

@stonecold3

Did you know that the PS3 has this thingy in it called the cell? Well that piece is what gives the PS3 the ability to beat the 360's GPU even though the RSX int he PS3 is worse than the 360's GPU.

Overall the PS3 is more powerfull than the 360 but GPU vs GPU the 360 wins.

death2smoochie5469d ago

@stonecold

and yet the PS3 like the Xbox360 still cannot run more than 1% of its entire game library at 1080p@30+fps using real AA with interactive backgrounds and real lighting effects.

+ Show (2) more repliesLast reply 5469d ago
saladthieves5470d ago

Sigh...there goes probably another good opportunity for them to come up with good 1st party game studios for their Xbox platform. Are these guys on a spending spree or something?? Didn't they just recently buy Skype...for how many billions again?

1998gamer5470d ago

They are willing to buy anything but studios :P so much money yet they seemingly don't care much about games.

lelo2play5470d ago (Edited 5470d ago )

Monopolizing ? Probably.

Other companies do the same thing. The stronger buy the weaker. It's the law of the jungle.

Even Sony does it, buying out every software studio they can. How many software game studios they have already? ... and yes, i think Microsoft needs more gaming studios, in spite of doing pretty well without many 1st party studios.

+ Show (3) more repliesLast reply 5469d ago
Josecitox5470d ago

First Skype, now this, it´s incredible the amount of money that Microsoft can spend monopolizig. They are unstoppable.

Godmars2905470d ago

its because they've been monopolizing through Windows for years. This is just another monopolizing spurt.

fr0sty5470d ago (Edited 5470d ago )

If they'd invest some of that money buying talented game studios like Sony did, they'd end up with a game making powerhouse like SCEWWS which would crank out AAA exclusives like Uncharted, Last Guardian, Infamous, GT, etc... Instead they just squeeze out sequels from the same handful of developers. Halo 4 and it's spin off Halo APOS, Fable 4 (this time with a parrot that actually talks to you!), etc... They need to learn to take risks with new studios and game franchises. If they did that, you wouldn't see the "where are the games/why only 2 good AAA exclusives?" articles all the time.

saladthieves5470d ago

That's a good point, but their hardware sales are doing very well. According to recent reports, the Xbox 360's growth has been increasing month on month, tripling the PlayStation 3 sales. ( http://n4g.com/news/777187/... Remember, Microsoft is all about making money, whatever brings in the cash, they will go after it.

Their strategy of getting DLC exclusive deals and leaving 3rd party games to take care of the rest seems to be working for them, even though some gamers might disagree. They are going to keep on doing this.

coryok5470d ago

@egidem the ps3 has sold more consoles than x360 for the past 2 and a half years, microsoft has been up like 5% year over year every month, but sony has still been wrecking them, like 30-60k more sales each week

fr0sty5469d ago

PS3's sales have been on top worldwide for a very long time now. The only place 360 ever beats PS3 is the USA, but when you factor in worldwide sales that all changes every time. PS3 has been the top selling console WW for a long time.

darksied5470d ago

Microsoft is floundering, I think. They know they need to do something, because I think from their point of view, they're standing still while others are getting ahead. Stagnating is the word, and MS is just that.

I can see this doing good things for them, if they use it right. If this is true, they have to put this to work for their existing products: Windows and Xbox. Can you imagine Windows 8 or 9 optimized for and running faster on an nvidia card?

+ Show (1) more replyLast reply 5469d ago
BrianG5470d ago

Smart move by MS, they know Nvidia is making moves in the industry. I always admired Nvidia's innovation, much like Intel's.

Newtype5470d ago

Bad investment to be bought by Microsoft nowadays. Google and Apple on the other hand...

joeorc5469d ago

"Bad investment to be bought by Microsoft nowadays"

How is investing into ONE OF THE LEADING Arm Design chipset's with a Kick @ss GPU on die a bad investment?

Microsoft is already gearing up the Tegra 2 support for Windows 8, this is full windows Api OS for a chipset that if mainly only been in Smartphones an Tablets.

By doing this Microsoft would have a platform like Windows Mobile with Nokia to enable to have a platform that is once again unified for Not just PC's like thay already have but the convergence of Mobile chipsets into the PC market.

Arm Holding's said they were moving into the desktop market an sure enough they are. Nvidia is one of such companies that make Arm design chipsets , that if you have not noticed by now are being put into small low power required 3 watt systems that are going to be desktop PC for the Masses.

Microsoft is making sure their going to get a cut of that Pie in a major way, because both Google an Apple also use Arm Core chipsets in their OS's,
Apple with iOS an Google with Android.

Microsoft is not going to ignore this thay cannot sit back an let both Apple an Google move into that space without some comp.

Since all mobile computing devices in the world 95% run on Arm core chips.

Its a market that Microsoft cannot an will not ignore.

Show all comments (66)
70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

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simulationdaily.com
Jin_Sakai28d ago (Edited 28d ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio28d ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing27d ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster9227d ago

Once they re-evaluate exclusive all will be fine….

S2Killinit27d ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing27d ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster9227d ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

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70°

Xbox boss: Memory crisis could impact next-gen hardware pricing

Xbox boss Asha Sharma has discussed how component shortages will impact the company's plans for Project Helix.

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gamedeveloper.com
Eonjay29d ago

When does this end? Its killing everyone. Consoles and PC. And for what? AI? The benefits of AI are completely outweighed by the negatives. And the government should have never allowed one company to buy up all the RAM.

Lexreborn230d ago

This kind of proves this is an after thought product, most products like this are in r&d 5 years before they start mass producing. So they typically have the cost of components and things worked out long before assembly starts.

This is an assumption still, but I wouldn’t be surprised if project helix is similar to Scalebound,perfect dark and sod3. They had an idea but no actual execution other than concept stage. Being impacted by the ram shortage likely would also put this device 3-4 years out.

I’m not even sure MS has that endurance with Xbox yet

Fishy Fingers30d ago (Edited 30d ago )

I mean.... what?

We're at a point that Samsung wont even provide their own phone department ram because they can sell it at higher prices to 3rd parties (AI). Its more profitable to sell the ram than make their own devices with it.

You think because R&D starts 5 years ago the 3rd party component manufacturers will honour that price? They'll sell it to whomever is paying the most today, not some gentlemens agreement they made years ago. AI farms will buy more volume at higher prices than any console manufacturer will. It'll be the same for Playstation.

Lexreborn229d ago

Contractual agreements are not the same as “gentlemen” agreements. If you think that they work with their distributors a month before production then their entire business model is trash. They work with companies like nvidia constantly for building the graphics cards they need. They work with companies that build motherboards years in advance. This is what proper business planning does.

They are not buying components on a whim like a consumer. So again, considering the ram isn’t a singular module and is integrated into the motherboard I highly doubt they wouldn’t have a final schematic that they are supposed to be building around.

If they are delaying production another 3 years then it’s obvious again this is an after though project and is just trying to be responsive to their bad execution they had the last 14 years.

It also isn’t far fetched to use their failure to produce first party titles the last 7 years including the highly anticipated games I mentioned all being cancelled. That they would continue to you know… lie

Sitdown30d ago

You don't really know how this works huh?

Profchaos30d ago (Edited 30d ago )

Helix is going to be stupidly expensive

Instead of leaning into smarter upscaling techniques they're brute forcing hardware that will cost them dearly and it remains to be seen if it's genuinely going to provide a meaningful differential

I know in the oc.doace people like to brag about not using frame gen or dlss to get to high on a game but for the majority of players they happily use those technologies without a second thought

That's going to be ps6 vs Helix

Eonjay29d ago

Yeah with FSR 5 they should be able to offer a much cheaper version of Helix.

Eonjay29d ago

While this does seem to be the case, I am encouraged by the statement from Microsoft about wanting to provide affordable options. If this means a Series S style Helix, at least there will be something affordable being offered.

XBManiac29d ago

Series S is what has killed Xbox Series so... Will they dare?

blacktiger30d ago

It's called systematic inflationary. Yes we get it Microsoft, keep raising in the name ofall kinds of stuffs

pwnmaster300030d ago

Honestly if there was thing I learned from this generation is that new consoles arnt day one anymore.
I can wait 1-3 years.

DarXyde30d ago

Another important lesson from this generation: while Nintendo showed us that prices don't necessarily need to ever drop, we've now learned that waiting 1-3 years does carry some risk that prices increase. This generation is just bizarre in all the wrong ways.

LucasRuinedChildhood30d ago (Edited 30d ago )

The factors are largely external. Covid and Russia-Ukraine war causing inflation led to the first price increase in 2022.

Then we get Trump's tariffs increasing hardware prices, AI boom causing a RAM crisis, war on Iran causing a worldwide fuel crisis which impacts the cost of everything.

Gaming doesn't exist in a vacuum. The last few years have been a shitshow and lot of it was definitely avoidable.

DarXyde29d ago

LucasRuinedChildhood,

For sure. No disagreement on the external factors doing a lot of this. Where I have to gently push back however is on two fronts:

1. The pandemic definitely caused some issues: asynchronous development was a big issue and really complicated timelines and affected game quality. At the same time, when it comes to price hikes, it's really difficult to know what was genuine necessity and what was taking consumers for a ride. The pandemic brought about "stag-flation" which was increasing prices and stagnant wages, which was a problem caused by supply chain constraints. There was also "Greed-flation", where companies that were slightly affected or had no issues took advantage of the situation and squeezed everyone citing supply chain issues when there were none.

2. It's definitely true that the tariffs, AI boom, and RAM crisis were all things enabled by tech broligarchs throwing money at this caricature of a world leader, one of them being Satya Nadella. I don't think Sony and Nintendo have contributed much to this problem if at all, but Microsoft's Nadella I feel was instrumental in causing every one of those issues. Microsoft as a company contributed to both candidates (though they gave Harris 4x as much if I recall), but Nadella was all in on letting AI run wild. He paid for unregulated AI, and got a war that's not a war (even though Trump called it that at least five times on television) that screwed up helium access. So for me, I feel that one of the players in the gaming industry is a key architect of these issues, and for that reason I struggle a bit to think of it as "external".

Show all comments (28)
50°

'The big things that we're thinking about'

In an exclusive interview with Game File, new(ish) Xbox boss Asha Sharma and Xbox chief content officer Matt Booty explain their vision for Microsoft’s gaming division

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gamefile.news
Agent7531d ago

A good start would be to release games to go with the console. My Xbox Series X has gathered dust virtually from launch. My advice would be to ditch a next console and release games on PC, PlayStation and Switch. Another idea would be a hybrid console based on Xbox Series X tech and go the same route as Nintendo. Another idea would be to pull out of gaming altogether. Plenty of options there.

Reaper22_29d ago

Why would they pull out? They have the momentum. Sony has been getting nothing but bad news lately.