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The 2026 State of the Game Industry reports one-third of game workers are using gen AI, and half of the respondents think it's having a negative impact.

When Google unveiled Genie 3, an AI that generates explorable 3D worlds from simple text prompts, investors responded by dumping video game stocks en masse—wiping out billions in market value in mere hours. But in their rush to flee, Wall Street confused "playable environments" with actual video games, ignoring the technology's hard limits while threatening the human creativity that makes games worth playing. As the industry faces a future of automated mediocrity driven by shareholder demands, the panic reveals a deeper truth: investors aren't betting on better games, just cheaper ones.
same level of fear that gen ai will replace art ... it is a tool that will help to prototipize open world games, but to completelly substitute game engines ... we are still a long way from it
Humans have been developing things to simplify jobs since the beginning.
AI is going to remove the human factor from the job, but it can never replace all jobs that need a human factor.
I wish I could see the end of the story. What is the end, end goal, final piece, etc.
Is it a world run by machines, do humans live in a free world, does a dictator finally have an robot army, do humans finally free of working forever, does ChatGPT create an army to defeat Gemini., so many possibilities …

Unity’s CEO made a statement after the tool, which lets users create ‘playable worlds’, saw its shares crashing 35%.