
LoreHound: Chasing the dragon is an idiom coined back in the opium den days. In an ironic fashion, it’s completely applicable to today’s MMOG players. Not only because we’re constantly looking for that initial high, the sense of euphoria and immersion in a foreign world that constantly evades veteran players after their first love, but because so often, these players are chasing actual (digital) dragons.

Fans of World of Warcraft now chase a fresh goal. Thanks to a recent tie-up between Fanta and Xbox, gamers can grab special online prizes at no cost.

Trolli has revealed a new line for Warcraft, Diablo, and Forza fans.

20 years of World of Warcraft music is going on tour.
Nice analogy.
Gaming can become a huge drug for people. I've lost friends to games like WoW. It happens.