Award-winning analytics expert Mark Robinson has joined data mining and monetization company GamesAnalytics as Chief Operating Officer.
Predicting the current trends is tough. We never thought that free to play titles would become as big as they did or that micro-transactions would be such a significant driving force in revenue. With this console generation seeing a refresh in terms of hardware, particularly with the PS4 Pro and upcoming Xbox One X, what does this mean for the industry?
Mark Robinson says micro-transactions encourage "more personalized targeting".
Free analytics service can be integrated with any game made with Unreal.
