
Over the years I must have sat through hundreds of trailers for upcoming games, eyes glued, ears pricked, for a brief glimpse of the undoubted perfect slice of gaming Nirvana that would be in my controller wielding palms before I knew it. Here's the ten most memorable.

In 2025 Marc-Alexis Côté, the head of the Assassin’s Creed franchise and a 20 year veteran of Ubisoft, abruptly left the publisher following the launch of Assassin’s Creed Shadows.

Ubisoft was reportedly working on a game set after the Civil War era, but canceled it due to politics and Assassins Creed Shadows backlash.
"Ubisoft was uncomfortable with the backlash surrounding Assassin's Creed Shadows' Black samurai protagonist and concerned that the current political climate in America was too fraught."
They are so stupid. There was never a racist backlash to a black protagonist in Assassin's Creed, there was just a backlash because you wanted to have a 7foot black Samurai running around in ancient Japan when you should have had a Japanese local. (I haven't played the game yet, but I plan on it after I finish Ghost Of Yotei)
An Assassin's Creed based just after the American Civil War about a former slave being an Assassin and fight the KKK would have been freakin' EPIC. Something different story-wise in the Assassin's Creed universe. It would have been awesome. When I originaly read this rumor, I felt a bit of a gut punch because that is a game I would have loved to have played. Then I rolled my eyes when I read about Ubisoft's concerns. What a joke.
Were you worried of the fact that the early members of the KKK (after the Civil War) were predominantly Southern Democrats? Is that it? Im joking. But having a Black protagonist, WHERE IT MAKES SENSE, like after the Civl War, is no problem whatsoever. It's a slice from another time that I can't remember playing a game like that before. A former Black slave?. The game could have been really cool. I'm bummed they won't be making this one.
Running around and killing the KKK and former confederates has been done to great effect in Red Dead Redemption 2.
It would be fun to play that with historical accuracy while debunking the lost cause mythos.
Such a wonderfully ripe opportunity. What a shame.
We've had black protagonists before in ac and it wasn't a problem, Bayek, Adéwalé, Aveline, the assassin has always represented the setting they're in, that's why there was so much backlash for shadows, people have been waiting since the first game! for Japan to be represented by some awesome japanese samurai or ninja, and instead we get an african samurai? With the tease for this game starting with the ending of the very first game, and people begging for it for so long, success was handed to them on a silver platter and they decided to pick this one of all the entries to change the formula, it was a dumb move.
Was there a bunch of racist buttholes shouting? absolutely, but a lot of fans complaining were just disappointed to see them finally take on japan only for the protagonist to not even remotely following the same type of lead as LITERALLY EVERY OTHER AC GAME EVER RELEASED!
Couldn't care less about him being black, i always liked yasuke as a mysterious historic figure, and i love him in other media like the anime(underrated soundtrack btw), Samurai Warriors, nioh, etc, but this was a waste of the character imo.
This just screams tone deaf, just like their entire marketing campaign for this game. Whatever! 🤷♂️ I got Ghost of Tsushima/yotei now to fill that void
I'm all for people expressing their views and I will defend everyone's right to do so. But I firmly believe that society needs to progress and be more accepting/tolerant and not be so obsessed with how others live their life's because that truth is it isn't affecting your personal life in a negative way, you just think it is. With that said, just as it was necessary to push back on all the annoying sjw stuff we can't forget to push back on all the ignorance coming from the opposite extreme. F*** the KKK and that nazi ish, I say make the game and let it offend em!
Wouldn’t this have made more sense story and setting wise than having a black slave turned Samurai in ancient Japan.
I’d rather have seen this story played out.
More Assassin’s Creed content has been revealed for Reverse 1999.
seriously...
MGS4
DMC4
FFXIII
Nier
Biohazard 5
Ar tonelico 3
these games had some of the best trailers this whole gen none even mentioned on that list....
Assassin's Creed was amazing, but not the Massive Attack ad, the one with Lonely Soul. UNKLE are so good.
Glad Reach is on the list, those Remember Reach ads are a prime example of how to advertise a game in a tasteful manner. Actually, they probably come first or second as best ad this gen.
I never really cared for that Gears of War ad, mostly because that Mad World cover is absolutely terrible.
It's a shame Portal 2 isn't getting any mentions... the Investment Opportunities or even that initial reveal trailer.
very bad list in my opinion.
Where is GOD OF WAR 3 ??????dude it almost won the best trailer of all time award.
What the hell?
No Metal Gear Solid 4? (Metal gear solid is the king of game trailers, the best ever)
Assassins creed also one of the best if not the best game trailer.
Something clearly is wrong here.