It's called the 40gb Ps3 and it will be releasing in the US very soon. And has already out sold the Wii and 360 in the UK / Europe. Every system sold, means a potential Blu-Ray owner.

If HD DVD has died 5 times by now as per the BDA!? ;)

'War' is long from over ladies. In fact, both formats can coexist and the current state with no evident winner or leader... They both need to in order to survive.

EMBRACE BOTH!

EDIT: to below
I'll make it as short as possible. Those who actually BUY HDM want whatever content in HD so hence majority are neutral and have embraced both. I am a movie lover not a format fanboy. Even though I am in the market for a PS3 not only for gaming but BD, it is ridiculous that a game console is THE HDM player out there as well as the preferred player for BD. That speaks volumes for those who are not interested in gaming but just HDM.
I find it funny that majority of the blu boys preach specs they don't have equipment to fully utilize. In fact, due to how close (and small) the sales are, PS3 owners in general DON'T BUY BD! If every PS3 owner bought at least 1 BD a week, this 'war' would be long over but it's not.
How is Paramount's decision to go HD DVD bad? They once were there and went neutral. After they saw what BD was about they went back to HD DVD. The rumored 150mil was just that, rumors and even if so it was the extra push for them to go when they went. To the studio, costs and compatibility is key and obviously that lies with HD DVD (see production issues, replication costs, and the latest Fox titles not playing on Samsung and LG players). HD DVD has lossless, the studios aren't seeing the need for it. BD isn't 100% lossless so please stop preaching the lossless argument as it is old and dead. Besides, even the pros and audiophiles can't distinguish the difference between a lossless uncompressed track and a high quality compressed track above 320kps per channel like DD+ can do. Do a blind test, I have and can't tell and likewise you and everyone preaching the lossless argument will see that a high quality lossy audio track mirrors the master. To end this lossless debate, BD wasn't even going to include lossless from the get go.
Transformers HD DVD came with 2 discs, I know because I bought it at launch. The PQ and AQ are phenomenal and further proves the unnecessary need for higher bitrates, lossless tracks, and disc space. The reviewers and pros have given it almost perfect scores, so if it couldn't be done on HD DVD then how do you explain all of that? It's just more BD propaganda and FUD that has been proven otherwise. Besides, HOW does Transformers HD DVD NOT provide a full HD experience? DD+ is HD audio! and even if it had a lossless track, no one here has super human hearing or a $10,000+ home theater setup to even tell the difference.
BTW Denon is not exclusive to BD, they just decided to released BD stand alones first but the whole BD1.1 profile delay really bit them in the ass.
And if you think HD DVD doesn't have quality players, the higher end Toshiba models do a GREAT job. As will the ONKYO and Integra models as well. See, every BD stand alone out there, even the $1000+ ones will be obsolete after 10/31/07 due to the BD 1.1 profile. Why would I want a high quality player that doesn't play everything on the disc? Thank that to the unfinished spec BD has ;)

HDM 'war' is far from over, if in fact it even ends. The real war is between HDM and DVD. Embrace both and go purple.

Boy, the guy who wrote that article is a damn slop dong. Blu-ray has showed massive gains over the last year. Well above that of HD-dvd. Where is this guy coming from and where's he been? Blu-ray will dominate sales this christmas... Spiderman trilogy, Pirates Trilogy and Final Fantasy will go along ways for Blu-ray. Thsi guy is unfounded.

is trying to bleed us at Sony dry. The longer the format war last the more money we loose, that's why we are using propaganda saying HD DVD is dead.

I hope a third format like "iDVD" comes out next year and kick both of their asses. To total combines sales of HD DVD disks and Blu-ray disks is still a fart in a windstorm compared to DVD sales. Neither has even the slightest foothold.

This may come as a surprise to some here, but MOST people don't want to have to use a game console to play movies. My videophile friends don't. My mother doesn't! Same with every other person that I know who isn't into video games. The PS3 will give visibility to Blu-Ray for sure, but standalone player sales mean much more.

This war is nowhere near being over. It's only just begun and don't be surprised if more than one new combatant joins the fray.

Scott Browning, JB Hi Fi Marketing Director, talking about why they are going to start carrying HD DVD

"Microsoft who are big supporters of the HD DVD format will bring out an Xbox with a built in HD DVD player. This is a given he said".

http://www.smarthouse.com.a...

Well if one wins, about half the high-def adopters would be wasting money, I think both formats are here to stay, but one will be better than the other in the end.

is the dumbest thing I've hear.

a recent consumer shows that 90%+ of people are happy with upscaled dvd's. so not only did these morons @ sony and toshiba fail to come up with a unified format due to their co-operative pig-headedness, which in turn gives people even LESS reason to invest in either format, they also have yet to prove why we actually need the movies in this format period. where is the extra features? where is the interactivity with the web? sure they have put in great sound, how many have gone and bought a 7.1 or 10.1 surround system to make use of it?

blu-ray looks to be the better storage medium due to the larger size, however I can buy a terabyte hard-drive for roughly the same price, if not cheaper. I see no reason to invest in either, too expensive for too little value.

they need to scrap it and come up with 1 format, or just give it up.

BTW, have the combined sales of either format broken the 5% barrier of movie sales? or is it still ALL DVD?

stick a fork in them, they're done...

If blu-ray is the clear winner then why does sony include a blu-ray movie with the PS3. either there are no games for the PS3 or they are desperate and still trying to push blu-ray.

If sony would only put this much effort into games the PS3 would be a awsome game system.

because ps3 packed with the biggest movie of the year = win

some people may not like the movie, but i did, even after i had heard people hated it. i still think part 2 was the best but 3 was by no means bad.

and yea blu ray is winning, its only a matter of time before hd dvd is dead. remember people 300 sold twice as much on blu ray with less features and outside of the us its even worse, in europe its like 4 to 1 in blu ray's favor.