
When the original Xbox first debuted in the previous generation, it accomplished two things -- it introduced a viable threat to Sony's dominance in the home console market and it paved the way for greater success in generations to come. It was almost a platform for Microsoft to enter the fray rather than something perceived as a PS2-beater. It was a strategy that worked and apparently, a strategy that's still in place.
It's certainly not uncommon for Microsoft to play a long game (just look at the way it handles Windows) and it certainly worked last time around. Both Sony and now Microsoft have promised that this is going to be a lengthy war -- who's going to stick it out?

Square Enix launches Final Fantasy X 25th anniversary site, revealing new Nomura art, books, music releases, and merchandise.
Look I know VIII has its issues and all that but how on earth can the do big anniversary events with new artwork and merchandise for VII, IX and X yet VIII got sweet f*** all.
They could have given it something during its 25th anniversary yet all it got was a single Happy Anniversary post on their social media.

The Wii is now a retro console. Let’s get nostalgic about an often maligned system.
Crazy to think the WII is to the Switch 2, as the NES was to the WII back then. 20 Year difference.
My wife asks me to bust it out (heh) everyone once in a while to play bowling and tennis with the kids. There was a ton of slop on it but some good stuff as well.
Wii was great but boy howdy did it cause Microsoft to go on a dark walk with the Kinect and the disastrous XBox One launch that they arguably never recovered from.
Not nostalgic for me.. I was there.. anyone who wasnt a little kid realized it was a gamecube with shit tacked onto it, it was the "joke" system and was well below even the switch in terms of comparing it to the latest machines at the time. The machine was well loved by young people and "casual gamers" who now remember it 20 years on, or in most cases more of its sales came in the 15-20 years ago range not right at launch- but again its not nostalgic for people who were "gamers" then really, just for those who ended up with one in their house, the games , graphics, interface and online features were archaic already in 2006.

A brutal reset, a smarter story, and a return to what made it great—Mortal Kombat (2011) revived the series.
15 years went by so fast. I remember playing through the story mode at launch.
Anyone who thinks that Microsoft is going to tuck its tail between its legs and run home if the PS3 surpasses it in this generation has another thing coming. First, Microsoft doesn't enter a market to lose. Second, Microsoft knows how much money there is to be made in the entertainment market in the future. Things like Xbox and Zune are loss-leaders to establish Microsoft as an entertainment provider in the future.
This generation is just another battle in the larger war for future consumer dollars. If Microsoft just breaks even when it is all said and done they have won because they've captured a piece of the market. There are people who are drinking the Kool-aid that are not going back to Apple, Sony and Nintendo in the future.
Me? I'm going to buy what I like, so I'll continue to own more than one console. But many consumers are fiercely loyal.
Microsft stink of money.
Sony smell of power & dominance.
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They can just about put their hands in any industry and be labled succesful
Last gen Xbox was late to the market and came in second. This generation it came out of the gates first and is ahead of PS3 in "total" install base.
Basicly this generation the 360 is in the same place the PS2 was last generation. Larger install base, more third party support, lead platform for "most" third party games. It will also be the first or second(Could be the Wii) to reach a mass market $199 price tag. That is the price that PS2 sales really took off, it will most likely be the same for 360.
Overall this generation the Wii and 360 will most likely be neck and neck. 360 catering to most "hardcore gamers" and some casuals. And Wii catering to "most casuals" and some hardcore.
That is the problem with PS3. It is having a hard time moving consoles bc of "price" and "games catalogue." 360 and Wii are catering to most of the gaming community. PS3 hasn't found it's spot to fit.
don't let halo 3's expected success in the present and coming weeks fool you. 10's of millons of gamers could care less. Sony and MS have 6 years of work to do. The future is anyone's win.
I like how some of you guys pull numbers out your A$$. Sry I didnt know you were in the MS finance department. Next time people post jeez post the damn facts not numbers that you can jus toss up.