
Geek Revolt writes "We’ve all been there, a new game gets announced at E3 and it looks amazing—then later you find out the game has no solid release date. A couple of years pass and still, the game is nowhere in sight. This is something I don’t understand, why are developers announcing games that are nowhere near completion? Here are a couple major problems with this approach and a solution. "

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.
Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.
To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

For Southeast Asia, new price changes.
Prices effective starting May 1st, 2026.
Looks like PlayStation took a hit with Marathon and is now quietly adjusting prices worldwide to recover the losses
The price increases are due to the RAM demand associated with AI and the US-Iran war. You can look to any business news website and local news to see that. Heck, even the 2026 Asus Zenbook Duo I've been eyeing has faced delays and has had a price increase of $400; that laptop has two specs. Asus is doing a staggered release with per-orders for the lower spec now and shipping in May and pre-orders for the higher spec that I'm eyeing starting in June. Basically, all computer manufactures are affected. It'll most likely start affecting smart phones too if it hasn't already. I can't remember the last time any major console maker (Nintendo, Sony, Sega, etc) increased the price of their console mid cycle outside of Microsoft just to make more profit.

Xbox boss Asha Sharma has discussed how component shortages will impact the company's plans for Project Helix.
This kind of proves this is an after thought product, most products like this are in r&d 5 years before they start mass producing. So they typically have the cost of components and things worked out long before assembly starts.
This is an assumption still, but I wouldn’t be surprised if project helix is similar to Scalebound,perfect dark and sod3. They had an idea but no actual execution other than concept stage. Being impacted by the ram shortage likely would also put this device 3-4 years out.
I’m not even sure MS has that endurance with Xbox yet
Helix is going to be stupidly expensive
Instead of leaning into smarter upscaling techniques they're brute forcing hardware that will cost them dearly and it remains to be seen if it's genuinely going to provide a meaningful differential
I know in the oc.doace people like to brag about not using frame gen or dlss to get to high on a game but for the majority of players they happily use those technologies without a second thought
That's going to be ps6 vs Helix
It's called systematic inflationary. Yes we get it Microsoft, keep raising in the name ofall kinds of stuffs
Honestly if there was thing I learned from this generation is that new consoles arnt day one anymore.
I can wait 1-3 years.
Building hype for a game takes a lot of time, especially for new IPs.
New IP's should not be announced more than 2 years after the projected release date. yes, in some cases it generates hype, but in most cases people lose interest in them. there is also the chance of the game failing during production (ex: the Agency). However, well known sequels to games (i.e. Gran Turismo 5, Diablo 3) should definitely be announced early to generate even more hype since fans of those franchises will buy the game regardless of release date.
its not like a game takes a year longer than gets 9.5's but we say we lost interest
but a lot of times these games don't live up to the hype
bioshock I was announced and a playable demo was shown yet its still gonna take 2 years
either way a game is good i will buy it not i will wait for a price drop very simple
I think one reason to get hype for a game early is to see how many people would be interested in buying it in the first place. If they are still in early production and the developer doesn't see it'll make much profit from early advertisements or teasers, it may change the direction of the game or drop it all together.
Just my opinion since I've never worked in a gaming company, but that's how a rationalize trying to build hype for a game that won't be out for 2 years.
It worked for Tron: Legacy I believe. Granted that was a movie and the game that followed was sub-par. But the same concepts apply in my opinion.
announcing games years in advance works to fuel fanboy hype. this site is a perfect example of this.
every year the same PS3 fanboys pull out the 'list of exclusives for 20xx', and every year they include 'Developer X Project' or 'X sequel that hasnt even had a screenshot', etc etc. then they dont come out that year, so the fanboys add them to their 'list of exclusives for 20xx+1'. theyre trying to talk up their console for a single year based on games that are never going to come out that year.
and its not just PS3 fanboys that do this, but the problem is most evident with them because theyre the most prominent and vocal, and also because Microsoft/Nintendo dont often announce games 3+ years in advance like Sony do. Sony basically announce a game the second someone has a decent idea for a game in one of their brainstorming meetings.