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Sony: 'Price doesn't make or kill a platform'

CVG: "Sony Computer Entertainment America president Jack Tretton has said that the success of a platform is not reliant on price but in the value of its features.

Tretton discussed the value of gaming in an interview with Fast Company. "I think that consumers respond to value. If you're passionate about something you find a way to go out and get it and gamers are very passionate," he said.

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computerandvideogames.com
Shok5518d ago

It can, but you guys did a good job with the PS3 considering the fact that it passed up a console that was out 1-year later, and has been re-bought about 5 times per person.

I don't think many company can recover after having a $600 product like that.

TurismoGTR5518d ago (Edited 5518d ago )

Yes it does Sony, I doubt a lot of people would purchase another 360 after receiving the RROD if the price tag was pricy.

Rumor5518d ago

Im sorry but i LOL'zed

in capitalist America, price can be the cure or the cancer....

Kleptic5518d ago

The Playstation brand is the ONLY company brand that could get away with the initial price of the PS3...

had nintendo or Ms done that...i guarantee they would not be in the industry anymore...

but wait for the PS4...I would bet my neighbor's dog that it will be close to what the PS3 costs now...maybe $400...but no where near $600...

the price didn't kill the PS3...but the price is the only reason there is a console war right now...

MaxXAttaxX5518d ago

PS3 and PSP succeeded even though they were the pricier systems.
Although it can help initial sales.

SMOK3xFFx5518d ago (Edited 5518d ago )

What was it that killed the PSP Go then? Or was it ever even alive?

MaxXAttaxX5518d ago (Edited 5518d ago )

The fact that it was a digital download only device and unable to play all other UMD games. No physical software.

This was about the PSP in general and the PS3. Not a specific SKU.

SMOK3xFFx5518d ago

@NathanExplosion
Digital distribution was a minor problem compared to the price, most reviewers complained about the price, while only few about not being able to play previously bought UMD's and even fewer about DD as a whole.

Furthermore Sony could have devised a way to allow to transfer games bought on UMD onto the Go, which they didn't. They saw that the problem was the price and what they did do was lower the price.

badz1495518d ago

it DOES! even if not entirely but it still DOES!

HolyOrangeCows5518d ago (Edited 5518d ago )

"Price doesn't make or kill a platform"?!
If THAT'S what you've learned these last two gens, you need a cat scan.

For the love of.....just release a cheaper console next time. PS2 isn't my favorite system of all time because of the hardware; When I think of the ps2, I think of the huge list of amazing software it had.

SoapShoes5518d ago

@holyorangecows - They have seen from Apple that it does not matter. People are willing to pay top dollar for products made by Apple. I guess that's a bad example because they don't have a lot of feature for its value.

darthv725518d ago

the ps3 system would not have gone through the back to back price cuts so quickly after launch.

Also, it should be pointed out that when the slim came out, they sold ps3's in higher numbers than up to that point. trying to justify price vs value is a tough thing when the competition is showing similar results for less.

3do as a platform was better than the snes/genesis but it's $600 price point basically killed it early on. Not even the best arcade/home translation of the widely popular SSF2 could save it.

NeoGeo...the REAL arcade home console had a high price tag and because of it...failed to move as many machine into the home like they did the arcade. Game prices didnt help much either. $200 for Art of fighting...ouch!

+ Show (7) more repliesLast reply 5518d ago
Menech5518d ago (Edited 5518d ago )

Shok, hows your shares in Sony doing?

Or like everyone else on N4G are you just following the crowd like a good little sheep.

Shok5518d ago

Lol, I'm a sheep all because I compliment Sony? I didn't even agree with what the guys said, I just said threat they did a remarkable job recovering from the high price. That = sheep? Lol, sad logic.

Menech5518d ago

"considering the fact that it passed up a console that was out 1-year later, and has been re-bought about 5 times per person."

That part makes you the sheep halfwit, do you have figures to back up them "facts".

AmazingBrian5518d ago

Hmmm

1st place console...Wii-cheapest of the 3

1st place handheld...DS - Cheapest of the 2

and they're both ahead by far. Yup, price don't got nothin to do with sales.

XabiDaChosenOne5518d ago

@Menech Your butt feeling okay bro? Its was an obvious exaggeration, no need to cry.

+ Show (1) more replyLast reply 5518d ago
iamtehpwn5518d ago (Edited 5518d ago )

It doesn't make a platform, but it can kill it. It killed the Neogeo, but PS3 saved itself through a lot of smart decisions and price cuts. Ps3 could've way more quickly over taken 360 if it started at $400. Agreeing with Shok, the PS3's recovering from $600 is the most remarkable in industry history.

TOSgamer5518d ago

Considering Sony had 65%+ market share in the home console market for the 10 years before the ps3 and now have well under 30% I wouldn't call it a remarkable recovery. Its good that Sony was able to save the PS3 from becoming an embarrassing disaster but they have no where near the market and mind share they once had.

shadow27975518d ago (Edited 5518d ago )

Market share doesn't really matter between generations, at least it didn't used to. With the implementation of online and Xbox Live, this may change, but it didn't used to matter.

Nintendo took market share from Atari, Sony took market share from Nintendo. Now Nintendo went from last to first. Market share really isn't, and hasn't been, a huge factor in console sales between generations. People are loyal to the games, not the hardware.

But more importantly, people buy the most appealing hardware to them. Sometimes that's the cheapest, sometimes it's the one with the best games, whether they be favorite franchises or new IPs, sometimes it's the one with their gamerscore and achievements, sometimes it's just the one that launches first, and sometimes it's the one with the best controller/most interesting gameplay mechanic.

The attitude when the PS3 launched was that it was going to fail, and fail hard. People thought it might really hurt Sony as a company. It had a reputation as being a lot worse than the 360. Where I live, the PS3 seems almost like an afterthought to a lot of people still today. The PS3 overcame a massive launch price, a year head start, and a small number of big franchises in the console's infancy. And yet, the PS3 is not far behind the 360. That is a remarkable recovery no matter how you look at it.

GrandTheftZamboni5518d ago

30% of the market is still better than 30% of the market minus $1B for CPU R&D minus $1B for extended RROD warranty.

FACTUAL evidence5518d ago

Technically, no it doesn't, but it sure can make you think twice before buying it.

princejb1345518d ago

price has alot to do with it
wii didnt have much features when it started and look at it now, is light years away from you

+ Show (2) more repliesLast reply 5518d ago
MGRogue20175518d ago (Edited 5518d ago )

Keep the price low for the NGP please, Sony.. You know it makes sense.

NLGSean5518d ago

I can tell you right now that it is NOT going to be $250...

FailOverHero5518d ago

Oh boy. Here comes the "we want people to get more jobs to afford it" talk.
Maybe sprinkle in "next generation portable doesn't start until we say so"
And of course the ever popular "it is a playstation, of course people will buy it"

Silly gameAr5518d ago

Thanks for not failing with the predictable comment. CVG and their flamebait headlines catch another one.

Rynx5518d ago

Dude 2 options.

1) Either buy a PS3

2) STAY AWAY from PS3 related articles already!

Seriously I think I might be developing a tumor just giving even the slightest thought to why you keep on with your trolling.

Dart895518d ago

He has a point you need developer's to support it otherwise you just have a paper weight and it won't justify you're price.

Show all comments (78)
80°

(For Southeast Asia) New Price Changes for PS5, PS5 Pro, and PlayStation Portal remote player

For Southeast Asia, new price changes.

Prices effective starting May 1st, 2026.

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blog.playstation.com
17d ago Replies(1)
BeHunted17d ago

Looks like PlayStation took a hit with Marathon and is now quietly adjusting prices worldwide to recover the losses

andy8517d ago

Lets be honest raising prices doesn't do that when no one's buying it. I imagine the profit it greater selling 10 times more at a lower price

Pergele16d ago

Whatever you say buddy, let's all wear the tinfoil hats.

IceKoldKilla16d ago (Edited 16d ago )

LMFAO Your comment alone says a lot more about you than anything else. When has one game not selling 10 million copies made a company raise the prices of their console? Then Xbox would be costing $5000 by now lol. You remind of the crazy drug addicts on the street rambling on about conspiracies. xD You sure you don't need a hug, buddy?

ChunkyMonk16d ago

One game that Sony payed $200 million for. lol
Also, you sure were quick to get triggered. Maybe your the one who needs a hug?

Eonjay16d ago

If nothing else, we should be united against the real issue here. AI and unnecessary tariffs that are effecting all gamers.

+ Show (1) more replyLast reply 16d ago
Athlon10117d ago (Edited 17d ago )

The price increases are due to the RAM demand associated with AI and the US-Iran war. You can look to any business news website and local news to see that. Heck, even the 2026 Asus Zenbook Duo I've been eyeing has faced delays and has had a price increase of $400; that laptop has two specs. Asus is doing a staggered release with per-orders for the lower spec now and shipping in May and pre-orders for the higher spec that I'm eyeing starting in June. Basically, all computer manufactures are affected. It'll most likely start affecting smart phones too if it hasn't already. I can't remember the last time any major console maker (Nintendo, Sony, Sega, etc) increased the price of their console mid cycle outside of Microsoft just to make more profit.

S2Killinit16d ago

Its not the war. Its the RAM issue.

jznrpg16d ago

War is causing gas prices to rise. Transport of everything requires gas so the prices of those items go up as well. So it does have an impact

Athlon10116d ago (Edited 16d ago )

The blockage of the Straight of Hormuz due to the US-Iran war has affected raw components used in semi-conductor manufacturing such as bromine, aluminum, and helium. Iran had attacked the liquified natural gas (LNG) plant in Qatar which is a large producer (1/3 globally) of helium which is used in semiconductor etching. So it's the both the war and the RAM crises.

badz14916d ago

Oh no...should I get the Pro now before the price increase?

80°

Former Xbox Exec Says Developers Didn't Want a Sony Monopoly

Former Xbox executive Ed Fries comments on the early days of Xbox, the opinion of Japanese game companies, and more.

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insider-gaming.com
30d ago Replies(2)
Reaper22_30d ago

I dont think that'll ever happen. But i must say back in the day, they were definitely trying because they were more cash rich than their competitors.

CosmicTurtle29d ago

I think MS were and still are the richer company. They tried to acquire Sega back in the day (and considered doing so again more recently), they obviously bought exclusivity to Halo which was originally shown as a Mac title. I don’t think as a company MS can claim the moral high ground here. It’s a wilful lack of self awareness.

Of course Sony would try exactly the same if they had the resources, but when the PS2 dominated the industry was in a much healthier place with an abundance of great third parties.

This has been a depressing generation as far as first party decisions are concerned. The fact we are debating business plans rather than which game is better is a sad reflection of the state of things.

Darkseeker30d ago (Edited 30d ago )

There was Nintendo as well, Sony wouldn't have had a monopoly. In fact, the world would be better today if Xbox never existed in the first place. They pretty much brought all bad practices we have today. We might have gotten all of it either way, but not this early. In term of franchises, I don't think there is anything Microsoft released that would actually be missed if it didn't exist. Even Halo the world wouldn't notice if Halo didn't exist.

S2Killinit29d ago

MS was definitely a bad influence on gaming.

raWfodog30d ago

I think almost everyone will agree that a monopoly is not good for the industry. But that being said, the competition needs to be smart and strategic with their business. Simply buying up publishers and traditional third-party studios just to keep them out of the other companies reach is not a sustainable practice. That goes for all parties so don't think I'm just referring to Xbox.

I'm no business guru by any stretch of the imagination but I firmly believe that the best way to drive consumers to your software and hardware is to invest smart in your first-party studios. Give them full support and guidance in making unique, fun games that are only available to play in your ecosystem and the gamers will come.

Reaper22_30d ago (Edited 30d ago )

But first party studios aren't enough. They only make up a small portion of the industry. Without 3rd party there would be no industry for Microsoft or sony.Developing games take time and money and sometimes you gotta make moves to stay competitive.

raWfodog30d ago

Nah, I never said first-party was enough. I said it’s the ‘best way’ to drive gamers to your platform. 3rd-party is a free-for-all and there’s no guarantee that gamers will use your hardware to play the game. If you want to push your own software and/or hardware you need first-party, or at least exclusive deals with third-party studios.

SimpleDad30d ago

They Shure did a great job... 25 years later Xbox is dead.

Reaper22_30d ago

Then why be so emotional and continue to talk about it. Xbox will never die be ause it stays in so many people's head.

lodossrage30d ago

How can you even see him being "emotional" in that comment?

If anything, you're the emotional one, constantly trying to go at anyone that says anything against Microsoft. So when you call him emotional, it comes off as deflection

Elda29d ago

I own an XBSX & I can say it's becoming irrelevant out of the 3 current consoles.

30d ago Replies(2)
Show all comments (34)
40°

Sony Shows Off 20 Minutes of Crimson Desert on a Base PS5

Sony uploaded gameplay footage of Crimson Desert on a base PS5 running in what appears to be Quality Mode at a stable 30fps at 4K.

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powerupgaming.co.uk
BlazedKong56d ago

looks god awful on the base systems