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Tretton Discusses Platform Pricing, PS3 Hitting Its Stride

PS3, according to one report, just passed the Xbox 360 in worldwide sales. The momentum for Sony's console hasn't been quite the same here in the U.S. where the Xbox 360, helped by Kinect, remains ahead by several million units, but Sony Computer Entertainment head Jack Tretton is more than confident in the PlayStation business.

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gamasutra.com
lee_ten5517d ago

...and making wallets broke too. xD

i'm happy to have a ps3. now all i need is to fix up my pc and i'm set.

darthv725517d ago (Edited 5517d ago )

time and $$ are tight but I'm happy to have all 3.

edit: "Interestingly, Tretton said price isn't as important as we all think it is."

I would beg to differ. And the millions of consumers who bought the ps3 in greater numbers when the slim came out would also say otherwise.

malandra5517d ago (Edited 5517d ago )

it seems unlikely that it's happenned already, PS3 would've to have sold 2.8 million more than 360 on the first 3 months of 2011, and in 2010 it sold 2 million more in the whole year

it will most likely happen around the end of the year or early in the next but at this point it's pretty much irrelevant when it happens

what's more interesting is that it will happen years before the next gen starts, which means that the 360 will be last and far from its competitors when the next Xbox is release, even with its year head start

darthv725517d ago

if it does happen I dont think it will be as unsettling to MS as some would think. Remember that they are not only competing with each other but also with themselves.

PS3 is fighting a battle against the 360 and Wii and also its older sibling.

MS has surpassed the original xbox and to them that is quite pleasing. Leading with whatever number of consoles over the ps3 is moot at this point. They have secured themselves into releasing a 3rd console and becoming succumbed to the problems of releasing a 3rd system on the heals of a very popular 2nd.

MysticStrummer5517d ago

@darth - No it won't be unsettling to MS at all, but it will be to many on N4G. I love my PS3 and all, but Mr Tretton needs some new phrases. I think he's said the PS3 is just hitting it's stride multiple times in the last few years.

ALFAxD_CENTAURO5517d ago (Edited 5517d ago )

''PS3, according to one report, just passed the Xbox 360 in worldwide sales''

Thought it was a joke from Aprils Fools when it was reported. But actually is a fact, thanks for the clearance.

http://www.strategyanalytic...
http://n4g.com/news/732955/...

ButterBomb5517d ago (Edited 5517d ago )

Yup, I thought it was an April Fools as well because Gamestop has never been an authority on console install bases. Calling it a fact is ridiculous but hey run with it..
OT: I feel like the PS3 has been hitting it stride for a couple years now. Fantastic lineup.

Alpha_Gamer5517d ago

I don`t believe it was ever confirmed as an April fools joke. It was just an incredibly easy excuse to fall back on for the people who hated the news.

Though, if it was a joke, I never heard about a follow up.

Persistantthug5517d ago

The Real article produced by THE SUN HERALD was based off of ACTIVE or 'LIVE' units. Meaning, that the XBOX 360's broke so much and caused enough people to REbuy, that that's the reason for for their Total lead.

The joke was, was when some blog sites altered those stats and ran with "TOTAL PS3 SALES ARE LEADING WORLDWIDE"...That was the joke.

However, the real joke is, if you listen to blog sites and take them as actual news outlets, then the joke will ultimately be on you...so to speak.

yewles15517d ago

It was not an April Fools joke, it was a misunderstanding. Total units sold have 360 in the lead by 3 Million, while the active install base has the PS3 lead by 500,000.

5517d ago
Alpha_Gamer5517d ago

@Yewles and Persistantthug

Yeah, that`s what I figured. I saw the original news as "active install base" then I saw people twisting that into "sales" by posting their stories on April 1st and then playing it off like PS3 fans got "duped" into a joke.

Damage control at it`s best.

+ Show (3) more repliesLast reply 5517d ago
Mr Tretton5517d ago

Here at SCE, we focus on the gamer by creating an extensive line up of our own titles. Quality games survive the trends. When people get tired of flapping their arms, Sony will be there with the best in gaming.

Jump out, Play B3yond.

---Jack Tretton, CEO of SCEA

Masterchef20075517d ago

Yep one of the reasons why I love sony so much is that they provide us with some incredible titles to play.

BiggCMan5517d ago

I like Jack Tretton, he continues to entertain me every year at E3, he's a very good host. He also makes a very good point about pricing as well. Just because something is high priced does not mean it is doomed to fail. We all know this with the PS3, and other things like iPads etc... Just like he says, I think even if NGP is priced high, it will do well because there is much value to be found in it, and people know that. While $250 or $300 would be incredible, I don't think it will do bad at all if its placed at $350 or above.

mrbattle4205517d ago

yeah!!ngp will be way better than 3ds and is only like 50 dollars more for ngp so is worth it

negroguy5517d ago

Took a while for the programmers to understand the the PS3 but once they did it took off. Whenever the PS4 does hit it shouldn't be difficult like the PS3 since the so called rumors are that they'll just have a different version of the cell.

Show all comments (39)
80°

(For Southeast Asia) New Price Changes for PS5, PS5 Pro, and PlayStation Portal remote player

For Southeast Asia, new price changes.

Prices effective starting May 1st, 2026.

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blog.playstation.com
16d ago Replies(1)
BeHunted16d ago

Looks like PlayStation took a hit with Marathon and is now quietly adjusting prices worldwide to recover the losses

andy8516d ago

Lets be honest raising prices doesn't do that when no one's buying it. I imagine the profit it greater selling 10 times more at a lower price

Pergele15d ago

Whatever you say buddy, let's all wear the tinfoil hats.

IceKoldKilla15d ago (Edited 15d ago )

LMFAO Your comment alone says a lot more about you than anything else. When has one game not selling 10 million copies made a company raise the prices of their console? Then Xbox would be costing $5000 by now lol. You remind of the crazy drug addicts on the street rambling on about conspiracies. xD You sure you don't need a hug, buddy?

ChunkyMonk15d ago

One game that Sony payed $200 million for. lol
Also, you sure were quick to get triggered. Maybe your the one who needs a hug?

Eonjay15d ago

If nothing else, we should be united against the real issue here. AI and unnecessary tariffs that are effecting all gamers.

+ Show (1) more replyLast reply 15d ago
Athlon10116d ago (Edited 16d ago )

The price increases are due to the RAM demand associated with AI and the US-Iran war. You can look to any business news website and local news to see that. Heck, even the 2026 Asus Zenbook Duo I've been eyeing has faced delays and has had a price increase of $400; that laptop has two specs. Asus is doing a staggered release with per-orders for the lower spec now and shipping in May and pre-orders for the higher spec that I'm eyeing starting in June. Basically, all computer manufactures are affected. It'll most likely start affecting smart phones too if it hasn't already. I can't remember the last time any major console maker (Nintendo, Sony, Sega, etc) increased the price of their console mid cycle outside of Microsoft just to make more profit.

S2Killinit15d ago

Its not the war. Its the RAM issue.

jznrpg15d ago

War is causing gas prices to rise. Transport of everything requires gas so the prices of those items go up as well. So it does have an impact

Athlon10115d ago (Edited 15d ago )

The blockage of the Straight of Hormuz due to the US-Iran war has affected raw components used in semi-conductor manufacturing such as bromine, aluminum, and helium. Iran had attacked the liquified natural gas (LNG) plant in Qatar which is a large producer (1/3 globally) of helium which is used in semiconductor etching. So it's the both the war and the RAM crises.

badz14915d ago

Oh no...should I get the Pro now before the price increase?

80°

Former Xbox Exec Says Developers Didn't Want a Sony Monopoly

Former Xbox executive Ed Fries comments on the early days of Xbox, the opinion of Japanese game companies, and more.

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insider-gaming.com
29d ago Replies(2)
Reaper22_29d ago

I dont think that'll ever happen. But i must say back in the day, they were definitely trying because they were more cash rich than their competitors.

CosmicTurtle28d ago

I think MS were and still are the richer company. They tried to acquire Sega back in the day (and considered doing so again more recently), they obviously bought exclusivity to Halo which was originally shown as a Mac title. I don’t think as a company MS can claim the moral high ground here. It’s a wilful lack of self awareness.

Of course Sony would try exactly the same if they had the resources, but when the PS2 dominated the industry was in a much healthier place with an abundance of great third parties.

This has been a depressing generation as far as first party decisions are concerned. The fact we are debating business plans rather than which game is better is a sad reflection of the state of things.

Darkseeker29d ago (Edited 29d ago )

There was Nintendo as well, Sony wouldn't have had a monopoly. In fact, the world would be better today if Xbox never existed in the first place. They pretty much brought all bad practices we have today. We might have gotten all of it either way, but not this early. In term of franchises, I don't think there is anything Microsoft released that would actually be missed if it didn't exist. Even Halo the world wouldn't notice if Halo didn't exist.

S2Killinit28d ago

MS was definitely a bad influence on gaming.

raWfodog29d ago

I think almost everyone will agree that a monopoly is not good for the industry. But that being said, the competition needs to be smart and strategic with their business. Simply buying up publishers and traditional third-party studios just to keep them out of the other companies reach is not a sustainable practice. That goes for all parties so don't think I'm just referring to Xbox.

I'm no business guru by any stretch of the imagination but I firmly believe that the best way to drive consumers to your software and hardware is to invest smart in your first-party studios. Give them full support and guidance in making unique, fun games that are only available to play in your ecosystem and the gamers will come.

Reaper22_29d ago (Edited 29d ago )

But first party studios aren't enough. They only make up a small portion of the industry. Without 3rd party there would be no industry for Microsoft or sony.Developing games take time and money and sometimes you gotta make moves to stay competitive.

raWfodog29d ago

Nah, I never said first-party was enough. I said it’s the ‘best way’ to drive gamers to your platform. 3rd-party is a free-for-all and there’s no guarantee that gamers will use your hardware to play the game. If you want to push your own software and/or hardware you need first-party, or at least exclusive deals with third-party studios.

SimpleDad29d ago

They Shure did a great job... 25 years later Xbox is dead.

Reaper22_29d ago

Then why be so emotional and continue to talk about it. Xbox will never die be ause it stays in so many people's head.

lodossrage29d ago

How can you even see him being "emotional" in that comment?

If anything, you're the emotional one, constantly trying to go at anyone that says anything against Microsoft. So when you call him emotional, it comes off as deflection

Elda28d ago

I own an XBSX & I can say it's becoming irrelevant out of the 3 current consoles.

29d ago Replies(2)
Show all comments (34)
40°

Sony Shows Off 20 Minutes of Crimson Desert on a Base PS5

Sony uploaded gameplay footage of Crimson Desert on a base PS5 running in what appears to be Quality Mode at a stable 30fps at 4K.

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powerupgaming.co.uk
BlazedKong55d ago

looks god awful on the base systems