600°

Kevin Butler Failed Killzone 3

GamingUnion.net: No one will doubt the success of Sony's VP of many titles, Kevin Butler, because as a marketing icon he is just about everything gamers can resonate with. He can do anything, has an answer for just about everything, manages to swing in gaming lingo while at the same time showcasing whatever title he's trying to drum up excitement for. Just about every single commercial he's in is memorable simply because he is in it. KB is a star, but I have to wonder just how effective his methods are. Sure I remember every commercial he's in, and there's not a single time that he hasn't made me laugh, but what was the last game that he marketed that I purchased? Killzone 3 perhaps, but I had already made up my mind to buy that title before the predictable Butler ad was even aired.

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ShawnCollier5402d ago

I did enjoy his GT5 ad, I have to admit.

IcarusOne5402d ago (Edited 5402d ago )

I don't enjoy KB that much. Personally, he represents everything I dislike about the PS3 community - pretentious, arrogant, snotty. The GT5 ad is a perfect example. I already knew I was going to get the game because I have mad respect for Polyphony Digital. Then KB shows up, bragging about how HE's the real reason that the game is so awesome. I realize this is all tongue in cheek and supposed to be quasi-ironic, but as someone who frequents n4g and sees the rampant elitism from the Sony camp on a daily basis, seeing it in their ads is a little hard to take.

Really, what those ads boil down to is this: it's not our developers that are awesome, it's not even our games that are awesome. It's just us, Sony, and everything we do, that is awesome. And to me, that's a very disrespectful attitude.

And if MS ran the same type of campaign, I would feel the same way. The whole tone is very uninviting. From my perspective, it's never smart to make people who are undecided about your product feel like idiots, which is what KB does. Advertising is supposed to not just create brand awareness, but brand INTEREST and CURIOSITY. KB ads are only for people who already own and love their PS3. Or more accurately, people who love Sony.

Anyone else who happens to be watching can just go fuck themselves. Because honestly, anyone who's anyone already knows... Sony's teh bestest.

Bereaver5402d ago

The problem with your statement is the reason behind their "pretentious, arrogant and snotty" behavior.

Unless you weren't around the year before or a year after the PS3 was let loose.

Then you're forgiven because you didn't see the trash floating around.

espiritu6045402d ago

its just a commercial. They try to make KB have a witty funny script. Nothing about being arrogant or snotty if its funny and witty.

We have two options

KB

or

the creepy baby that floats

TheComedian5402d ago (Edited 5402d ago )

Well I do understand that you are fed up with fanboys as a whole but don't you think you being a little rough?I can also comprehent why don't you like his tone but remember that he really is not the person he seems to be in the commercials and just puts up a very good (and admittedly humorous) act.That's what Kevin Butler is-a very good actor.As for the general nature of the act coming out somewhat arrogant (which I also find it is) well...think of it from a company's perspective,you have to make your potentional costumer feel like he becomes "superior" with his purchase and comes over to the "winners" side.Preposterous,I know,but it is a commercial strategy used millions of times before and almost always works.

GarandShooter5401d ago

'Really, what those ads boil down to is this: it's not our developers that are awesome, it's not even our games that are awesome. It's just us, Sony, and everything we do, that is awesome. And to me, that's a very disrespectful attitude.'

Yeah, I can see it in these lines from the ads:

With a stick...a stick...

I mean it gets the job done, but come on...

I'll file that under 'not an issue'...

Seriously, you see what you want to see. Your disdain is clouding, or more accurately, forming your judgement.

And the PS3 community, the whole community you've had problems with? Or are you condemning the entire community based on the actions of the PS3 fanboys here? You know, with a less than random, insignificant sample from N4G. That's not prejudicial at all.

Krimson-Rage5401d ago

You must have met a lot of 'Sony fans' to make such a pretentious, snotty and arrogant generalisation.

Rainstorm815401d ago

People complain bout the KB character yet overlook his speech about gaming at E3.

That wasnt "pretentious, arrogant, or snotty"

Besides its a fictional character!!!

Active Reload5401d ago

I love Kevin Butler! He's the only PS3 fanboy I like, lol. I even follow him on twitter...

spunnups5401d ago

KB and arrogant/snotty are polar opposites. He is simply a comedic spokesperson that even my GF thinks is hilarious. If you cant find the comedic value in Kevin Butlers ads, your sense of humor is horrific and I hope our lives never ever cross paths.

lee_ten5401d ago

this article is a failure.

'oh, sony doesn't advertise their games enough!!!111 that's why they're not selling!!11'

*sony brings in kb*

'oh, kb failed killzone 3!'

wow, no satisfying people, i swear.

snipes1015401d ago

I'll start by saying that before you bash me, read my whole comment please.

For all the people attacking Icarus, they fail to consider human nature. IN MY EXPERIENCE, I have seen far more people on the PS3 side of the fence act just as Icarus described, pretentious, arrogant and snotty. They call all xbox fans a bunch of children (which would be making a generalization, something you guys have just condemned him for), they trash every exclusive it has in favor of those on PS3 and they scream about graphics all day long. When you encounter enough people like that, you WILL start to make generalizations.

Now, for all of you civil playstation 3 fans out there, why don't you condemn your console's fanboys and make more of an effort to engage in actual dialog. With, y'know, an adult and level headed expression of opinion.

For the record, 1)I'm not entirely in agreement with what Icarus has said, I am merely saying that I can see where he's coming from (something few of you have tried to do it would seem) and 2) I am not saying xbox fans and fanboys can't be just as bad, I'm just focusing on the topic at hand.

Dee_915401d ago

@IcarusOne
atleast he doesent do it subliminally like some others

Fat Bastard5401d ago (Edited 5401d ago )

@ Snipes & Icarus

You're mixing up PS3 fanboys with fanboys in general. Fanboys praise their exclusives, bash the opponents exlusives, and brag about what their system has to offer. This isn't just in the Sony camp, it's also in the Microsoft camp. Kevin Butler commercials portray KB as an alpha male- he is confident, funny, and the center of attention. People like confidence, and all of my 360 only friends enjoy those commercials. They are funny and arrogant and enjoyable to watch. If you're advertising a game, you want to make it look as good as possible, which is exactly what these commercials do.

snipes1015401d ago

@Fat Bastard

I think you misunderstood what I was getting at, so I'll quote myself:
"2) I am not saying xbox fans and fanboys can't be just as bad, I'm just focusing on the topic at hand."

The issue was PS3 fanboys, so I focused on them. In my time spent here on N4G, I myself have seen far more PS3 fanboys bashing on Xbox software, hardware and other services than the other way around. So while I am addressing fanboys, I'm addressing a certain kind (PS3) that I have had certain experiences with.

DaTruth5401d ago (Edited 5401d ago )

He said community, as in, everyone who owns a PS3. Others stated that it was in fact PS3 fanboys and not the community at large that were the culprits and other fanboys of pretty much anything act identically!

The only difference between now and the 2007 360 fanboy rampage(since you joined in 2009, you missed that) is that 90% of those 360 fanboys went out and bought PS3's when it was revealed that the PS3 is indeed the better gaming machine and now they troll the forums as PS3 fanboys whilst the other 10% pretend to be PC fanboys just to 1 up the PS3 fanboys cause they couldn't beat them or join them!

The moral of the story is: Whether PS3, 360 or PC fanboys, fanboys are just douches and the PS3 douches of today were the 360 douches of yesterday!

rob60215401d ago (Edited 5401d ago )

Wow IcarusOne, Way to go generalizing the 'PS3 community.' PS3 is quite a good time, maybe if you'd let yourself enjoy it a little bit you might not have such harsh opinions about people - that are supposedly very different from you.

Marketing is something that is controversial in itself, you could pick apart just about any form of it if you wanted to. We would be better off without it, but as it is - their competitors do it so they have to as well. If anything MS spends a lot more on marketing and deserves worse criticism. But going after a 'community' is pretty pathetic.

IcarusOne5401d ago (Edited 5401d ago )

How much MS spends on marketing has nothing to do with what type of marketing they're doing. And like I said, I'm not bashing Sony here, I'm unimpressed at the direction the KB campaign has taken their brand.

Also, as far as the "community vs fanboy" debate - I meant the n4g community which I thought would be self-explanatory, seeing as how I'm posting on n4g. I will make this sweeping generalization with a little more specificity and even more confidence:

The ps3 COMMUNITY of FANBOYS on n4g is wildly prejudiced, pretentious, and generally ignorant.

Are all fanboys? Sure. Hell, I'm an xbot. But at least I can admit it. On top of that, I can admit it's a personal preference based on opinion and life experience, unlike the rest of you who seem to believe the PS3 and Sony itself were ordained by a higher technological power and to choose anything else is literal blasphemy and something to be scorned and hated. Honestly, how insecure with the rest of your lives are you?

And if you cared at all to check my comment history, there have been plenty of times I've had praise for Sony, the PS3 and it's exclusives. I've even defended it from my own kind. But again, unlike most of you, I can give credit when and where credit is due. But most of you would rather die than ever admit MS has done anything right. Ever.

Because you don't love games. You love a corporation. And that's just pathetic.

+ Show (13) more repliesLast reply 5401d ago
RedDead5402d ago (Edited 5402d ago )

I actually prefare the older ones..they're so fu**ed up it's not even funny

http://www.youtube.com/watc...

I like a few of the KB ones but half of them don't hit me.

Bereaver, it would be better if fanboys just didn't exist. The 360 ones back then ran rampant...but it is just as bad now except for the Ps3 because it is better now whereas the 360 was better back in 06,07 by alot. It doesn't really matter does it though? They're all the same no matter what the fanboy it is.

ChristianGamer5402d ago

GT5 ad was definately my favourite. That laugh just floored me lol

NotSoSilentBob5401d ago

Turn your speakers up and prepare to die of laughter.

http://www.youtuberepeat.co...

NotSoSilentBob5401d ago

Turn your speakers up and be ready to die of laughter.

http://www.youtuberepeat.co...

chidori6665401d ago

Kevin Butler isn't really funny to me anymore. His type of humor hasnt expanded in this days..

cool cole5401d ago

NO, YOUR HUMOR HASN'T EXPANDED!

TBM5401d ago

I don't need advertising to tell me what games to buy I've been gaming since the early 80s. Im 37 now and I consider myself a knowledgeable gamer.

TBM5401d ago

well according to this random disagreer i'm not a knowledgable gamer who's been gaming since the early 80s, and im not 37 yrs old.

i'd like you to prove me wrong if you can.

honestly the few people on this site who are so clueless make me hahahaha.

TBM5401d ago (Edited 5401d ago )

i would love for those who disagree to tell me otherwise. please tell me im not 37 or that i havent been gaming since the early 80s please, or that i know nothing about what games to buy for myself.

if you can't back it up then your just a w*nker imo.

RioKing5401d ago

I agree with you dude. You and I, we're not sheep...simple as that.

JUDALATION5401d ago

Killzone 3 Failed Killzone 3...the game lacks any fun whatsoever... Unlike killzone 2 did. everything from the huge maps to the lack of weapons and terrible class system as compared to killzone 2. The soldier class was awesome in kz2, and you used that class to level up and upgrade and choose your class... that was awesome!
Killzone 3 is like a cute girl that likes to tease you all night... no thanks i like girls that put out... and Killzone 3 does not!

otherZinc5401d ago

If Killzone 3 was as good as SONY thought it would be, Kevin Butler would be a legend.

Jazz41085401d ago

In my honest opinion gg failed kz3.

RioKing5401d ago

Wow, that game doesn't sell like a "certain" other FPS did and people start blaming a tv ad for that? Did I just read that right? How about the people that didn't buy it are to blame? Or how about it sold enough to not blame anyone? Lets just blame god while we're at it!!! Grow up, you immature pricks.

+ Show (6) more repliesLast reply 5401d ago
fozzness5402d ago

I guess I can see where you're coming from... although... I mean... it's kevin butler!!! ;A;

mephman5402d ago (Edited 5402d ago )

Kevin Butler was great, but he's starting to lose his appeal a bit I think. His last few ads have been kinda meh.

Hardedge5402d ago

Especially the MLB one...

-Alpha5402d ago (Edited 5402d ago )

My problem with KB is that he gets more airtime than the games being advertised, and that shouldn't happen.

Also, some games deserve serious, uninterrupted adverts, yet KB has stunted the mood of games like God of War.

These ads shouldn't be for fans, they should be for the general public/target audience of the product. I hope inFamous 2 gets a sick ad with House of the Rising Sun playing over it as opposed to a KB ad. IMO it sets the mood and hypes the game better.

moparful995402d ago

@alpha male I was talking to someone the other day who only occasionally plays games and he referenced the MLB show and he loved it.. Laughed out loud right there... Everyone on here is overly exposed to it so we are kind of numb to it but the average joe schmoe isn't... Its memorable and funny to them.. Puts them at ease about buying the game.. The kevin butler ads are brilliant and its hard to see that from our perspective because we know all about these products loooong b4 the kevin butler ads appear on tv...

showtimefolks5402d ago

but i think he is spot on with gt5 and mlb but with KZ3 he could have done better

but he is just a character there are writers and stuff

also as sony has said KB isn't going anywhere anytime soon.

think about this sony had the same PR firm for ps1 and ps2 so this gen about 2-3 years in they finally made the switch to a new one so don't expect them to make another switch and why would they bring this guy to E3 if he was not in PS brand future

E3 cost a lot of money and they put him on for 10 minutes and those 10 were the best 10 minutes of whole E3

soljah5402d ago

personally i don't remember seeing that many ads for kz3 on tv. saw tons of ads for homefront and crysis 2.
Sony just needs to get out more ads for it top 1st party games

Hardedge5402d ago

I don't watch KB ads for the games! xD

WildArmed5402d ago

I am ashamed of myself, but it's true.
I already know about the game waaay before the KB ad hits.

I watch the ads for the humor

Hardedge5402d ago

Indeed, the humour is what I like about them.

-Alpha5402d ago (Edited 5402d ago )

But that's not good for the general audience IMO. The people the ads should be directed at are people who DON'T know about the game.

KB is more of a mascot for the forum/internet fans than he is a good advertiser for the general public. I wish more games got independent ads, they would be more effective I think.

moparful995402d ago

You can't learn enough information about ANYTHING in a 30 second tv ad.. You have to grab the audiences attention and "plant that seed".. They will seek knowledge on their own.. Being memorable and funny is faaaarrrr more valuable then an informative commercial.. Why do you think companies pay milions of dollars to have a 30 second commerical that is all humor? We as human beings are moved by humor and it resonates with us, trust me they know what they are doing....

DrHouse5402d ago

Kevin Butler is a pretty talented guy. I dont own a ps3 but there's no denying Sony made a good choice to employ him to market their games.

palaeomerus5402d ago

You mean Jerry Lambert? Because that's the actor's real name.

He used to do Geico commercials as the CEO that was answering letters and traveling around the country with the Gecko.

Kevin Butler is just a made up character.

jrbeerman115401d ago (Edited 5401d ago )

love how facts get disagrees...

"kevin butler is real to me dammit!"

NiKK_4195401d ago

yea, he's actually been in a LOT of commercials and tv shows, like a bunch of holiday inn commercials, everybody loves raymond and a lot more, but i just never noticed him before the kevin butler ads

Throwaway20205402d ago

I really don't get this guy. These ads aren't meant for him. He clearly isn't the kind of customer who finds out about a game from a KB ad. That's who these ads are aimed and they're good at it. Also no amount of KZ3 marketing was ever going to take a substantial share of sales from the monster that was COD:BLOPS(I assume this is what he meant when saying they had the same demographic),so there goes his founding example. This article really shouldn't make it to the front page but it will, sigh.
P.S. I was under the impression that KZ3 sold quite decently, considering it is an FPS(heavily saturated market) and also a console exclusive(smaller market than multi-plats), or am I wrong?

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80°

RAM Price Increases Could See Next-Generation Console Releases Delayed

Insider Gaming has learned that the ongoing price increases in RAM due to the rise in AI could delay the next generation of console releases.

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insider-gaming.com
18d ago
slate9117d ago

What is even the incentive of upgrading to the next-gen after this console generation we've had? Graphics are plateauing, prices at an all time high, studios skipping entire generations or simply releasing just one game for it...
Its a mess

Jin_Sakai17d ago

Been gaming all my life. This is the worst generation ever.

jznrpg17d ago

How do you gauge each generation? There has been a lot of really good games this gen. I only care about the games. First party hasn’t been the best but the generation isn’t over yet

DarXyde17d ago (Edited 17d ago )

jznrpg,

Thing is, every generation before this one has had something that defined console identity. Very little beyond bigger/more detailed games and performance modes are really there.

I feel the last generation that cared very much was gen 7; Capcom's darkest era, but I have to give them props for being really experimental at the time. We saw plenty of new games that still tried to do something new. Outside of Metaphor and Clair Obscur, this gen has been pretty forgettable if you ask me. I'm sure a lot of it is the corporatization of the industry and the creative talent has to keep making sequels and spiritual successors because the cost of development is out of control. But even then, plenty of these experiences are experiences we've had already. And the thing is. Switch 2 and PSVR2 could really be doing incredible things, but it's just not there. Xbox I just don't see the value or point anymore but that's just me.

anast17d ago

Why has is been the worst? I've been gaming all my life and this gen. has been one of the best.

Vits17d ago

Not to mention that just like this generation, the next one will also be shared between the current and next gen console at least for a couple of years. So the few titles that it will had, just like this one, will run on the console you already have.

franwex16d ago

We will be getting games on PS4, PS5, and PS6, haha.

Extermin8or3_16d ago

I think people have to remember the pandemic at start of this gen and how it effected game development. This next gen we will see the PS4 etc support dropped and truly see the full utilisation of SSD's improvements to ray and path tracing and the impact of AI upscaling etc will be where the biggest improvements will come from.

isarai_lee16d ago

My sentiments exactly, next gen has got to prove it's worth before i buy into it this time. This has been the weakest generation in my 30yrs of gaming. From the drawn out cross gen garbage, to so many games getting stuck in development hell or canceled, to the ABSURD levels of trend chasing to the point of self destruction, this gen just wasn't worth it

thorstein16d ago

I'm pretty sure I've already read a story that said Playstation is only halfway through this console's generation and that PS6 is a way off.

+ Show (1) more replyLast reply 16d ago
darthv7217d ago

Im good with next gen being pushed back to 27/28. It feels like this gen has only just begun.

Melankolis17d ago

Covid-19 held back everything at least 2 years worth. Although many people disliked, i think only UE5 can generally distinguish this gen from the previous one.

DarXyde16d ago

UE5 is definitely impressive, but I would also give the nod to the current version of Decima, at least the way it looks for Death Stranding 2.

CornholioX17d ago

That's normal how you think. Time goes faster when you're older and i bought my PS5 since day 1 release and now it's 5 years old. I don't mind a year delay to release PS6 in holiday 2028.

DoubleYourDose16d ago

Tomorrow isn't promised to any of us.

Eonjay16d ago

I was under the impression that next gen wasn't coming till 2027.z u9gsq

+ Show (1) more replyLast reply 16d ago
victorMaje17d ago

Regardless of RAM price increases, I strongly believe there’s still a lot of potential left for the current gen. I’d be fine with at least 3 more years.

jznrpg17d ago

Whenever it comes out is fine with me. I still have backlog for the next year at least

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120°

Bad Robot Games Teams With Sony

This is interesting and unexpected news as Sony and Bad Robot Games are partnering.

-Foxtrot43d ago

Was excited until I saw “an unannounced four-player, cooperative shooter”

Christopher43d ago

It's from the same guy who made L4D. Wouldn't expect anything otherwise.

-Foxtrot43d ago

I just thought since Back 4 Blood didn’t set the world on fire and died pretty quickly support wise he might have done something a little different.

StoneTitan42d ago

awesome, cooperative games are great

Scissorman42d ago (Edited 42d ago )

@Foxtrot The creator of L4D, Mike Booth, didn't have anything to do with Back for Blood, and that's probably why it didn't set the world on fire. This new project just might be the successor we've been waiting for.

JEECE42d ago (Edited 42d ago )

Gosh it would be so nice to have a true successor to L4D 2. Back 4 Blood introduced nearly every annoying, unnecessary aspect of multiplayer game design from the last ten-ish years, while simultaneously making the gameplay and world less interesting than L4D. Ironically I think it didn't actually have MTs, despite feeling like it was designed to sell them.

Sadly, I just can't see a true successor coming out now. I'd happily be wrong, but I bet this will have a hub world, multiple progression systems, multiple currency systems, skins, heros/operators/specialists, and battle passes, and the speed of the game will be toned down from L4D2, just like B4B was.

Whitey2k42d ago

I shall keep an eye on this. Expecially if Mike booth is involved Left for dead 1 & 2 was amazing on pc.

Should be left for dead 3

More enemies and boss battles
More maps and missions
Also bring back like the witch and tank and other nasty top dogs

JEECE42d ago

The "PC" feel is one of the key reasons B4B doesn't match up to L4D. L4D is clearly designed for mouse and keyboard, and the speed of the game reflects that (this is why it never felt quite right on 360 and the devs had to add in that "quick turn" feature to compensate). Meanwhile B4B is slowed down to better suit playing with controllers. Unfortunately this game will likely be the same, given the PS5 version.

And yes you are right the specials were so lame in B4B compared to L4D.

Whitey2k40d ago

That's because the 360 didnt support mouse and keyboard. Now we're in that era ps5 or ps6 and magnus should easily support mouse and keyboard to play with pc players

JEECE38d ago

@Whitey2k

Technically consoles support m/k now, but practically speaking most console users still just play with a controller, so this game is likely to be designed primarily with controller players in mind. I'd be happy to be proven wrong, but I doubt I will be.

160°

Sony: PS5 Is “Only in the Middle of Its Journey;” Multiplatform Helldivers 2 Doing “Extremely Well”

During Sony’s quarterly financial conference call CFO Lin Tao provided relevant information on the performance of the PlayStation business.

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simulationdaily.com
Pedantic9166d ago

Kinda figured the lifecycle for this gen and for Sony in particular will be longer, stronger hardware with better graphical enhancements is not going to show immediate jump in quality for games anymore like in the 90's, graphics have since plateaued and what they should be pushing for is art design, physics handling and locking down framerates to 60fps as the absolute minimum required. Sony will always have their 1st party with their heavy hitters but i would also personally want to see them invest more into AA, bring in younger talents, incorporate more experimental ideas to game design and prototyping like the early days with PS and PS2, maybe instead of investing 200-300+ million in bombastic cinematic experiences, invest atleast half of that into creating new teams for other genres you're currently lacking in to diversify your portfolio such as platfomers, jrpgs, horror, rythm, arcade racer, FPS, hell, maybe even a strategy game or two.

thorstein66d ago

What I've learned from this generation is that smaller studios are where I'm finding the best games.

The big boys just aren't cutting it.

This is great news for PS owners.

But what's the advantage to new hardware anymore? It's like cell phones. There's noting new or innovative. All the future tech isn't arriving any time soon: quantum computers and internet.

Profchaos66d ago

What I've learnt from this gen is to go retro until you get those big games like GTA Vi

Lightning7766d ago

People seem to complain whenever Sony does something different. If it's not the cinematic story driven games then most don't seem to care.

I forgot what game it was but We remember when Shawn Layden said some game didn't sell all that well but it was ok because they wanted to take chances with new types of games. That was a different times different generation now. What applies then certainly doesn't apply now.

PhillyDonJawn66d ago

Not necessarily. Ps5 could still be supported for years after ps6 release. I still would expect ps6 around 2027

MetroidFREAK2166d ago

As long as proper physical games keep coming out for PS5, I'll keep supporting it

Eonjay65d ago

At this point, going back and seeing just how incredible and soawling the PS4 library is, its nice to see that the PS5 will wind up just as good with continued physical support into the next decade and the full PS4 physical catalog as well.

MetroidFREAK2164d ago

I agree. I'm still picking up PS4 games I missed back in the day as well.

MIDGETonSTILTS1766d ago

New hardware is meant to expand possibilities for developers when their ambitions are constrained.

Looking at Death Stranding 2 and Yotei, and anticipating GTA6 and Wolverine will also blow away graphics expectations, I don’t think devs are constrained by the ps5 yet.

The longer they wait to release the ps6, the stronger it will be. People can wait. Just let Kojima finish Physint as a ps6 launch title. That should take at least another 4 years. That would be the lifecycle at 9 years, which would be the longest lifecycle yet, but not by much.

Eonjay65d ago

So I totally see what you are saying but I suspect that one of the effects of introducing stronger hardware is the older generations are then maxed by necessity.

But thats just my opinion. The real reason why Sony won't wait to release a next Gen console is because they are seeking to directly influence the next Gen of graphics hardware on an industry wide scale.. To them, they are making developers lives easier if they are developing for hardware that ubiquitous support features across platforms including PC.

This would literally lift everyone up at the same time. And for this reason the Next Playstation will debut as part of UDNAs debut. PS5 will continue to be optimized and supported for another 5 at least.

MIDGETonSTILTS1763d ago

If I’m following you, you are saying introducing a ps6 would be a way to immediately hit the PS5’s hardware ceiling. That would make sense, but I hope they force Xbox to release their console first, and they then counter with a slightly stronger ps6 a year later. I don’t expect Xbox to launch with a strong initial exclusives roster that would necessitate Sony being first to market.

Dexterio66d ago

Sony: PS5 Is “Only in the Middle of Its Journey;”
Nice to know. I wouldn't worry about PS6 for another 5-6 years, I guess.

monkey60266d ago

I wouldnt count on that. A console life cycle doesn't end with the announcement and release of a new gen.
We'll see a PS6 announcement in 2027 and release in 2028. I could bet on it

Eonjay65d ago

It could come out in 2027 and thats fine. It is quite common for people to upgrade their TV, phone or PC within that time period. As long as it is backwards compatible it makes total sense to upgrade and its justified on its merit alone. There is no reason why this can apply to consoles too.

jznrpg66d ago

I doubt it will be that long until PS6. My guess is around 2028 but who knows. Could be as early as holiday 27’ and as late as 29 but I can’t see it being any farther than that. I somewhat doubt as late as 29. Half way through PS5 life can also mean crossgen titles for a year or 2 into PS6

Lightning7766d ago

The rumor is 2027. Cerny said it's only a few years away. Possibly of 2028 but it definitely won't be 5, 6 years away.

isarai66d ago

With this statement, while Mark Cerby us teasing the basis of the next gen tech, it sounds like we're probably going to have another dragged out cross gen overlap 😒 ugh. I miss the days when launch ganes marked the starting line of new beginnings, games built from the ground up to take full advantage of whats new and exciting, instead of just upresed/remastered last gen games

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