
GamingUnion.net: No one will doubt the success of Sony's VP of many titles, Kevin Butler, because as a marketing icon he is just about everything gamers can resonate with. He can do anything, has an answer for just about everything, manages to swing in gaming lingo while at the same time showcasing whatever title he's trying to drum up excitement for. Just about every single commercial he's in is memorable simply because he is in it. KB is a star, but I have to wonder just how effective his methods are. Sure I remember every commercial he's in, and there's not a single time that he hasn't made me laugh, but what was the last game that he marketed that I purchased? Killzone 3 perhaps, but I had already made up my mind to buy that title before the predictable Butler ad was even aired.

Insider Gaming has learned that the ongoing price increases in RAM due to the rise in AI could delay the next generation of console releases.
What is even the incentive of upgrading to the next-gen after this console generation we've had? Graphics are plateauing, prices at an all time high, studios skipping entire generations or simply releasing just one game for it...
Its a mess
Im good with next gen being pushed back to 27/28. It feels like this gen has only just begun.
Regardless of RAM price increases, I strongly believe there’s still a lot of potential left for the current gen. I’d be fine with at least 3 more years.
Whenever it comes out is fine with me. I still have backlog for the next year at least

This is interesting and unexpected news as Sony and Bad Robot Games are partnering.
@Foxtrot The creator of L4D, Mike Booth, didn't have anything to do with Back for Blood, and that's probably why it didn't set the world on fire. This new project just might be the successor we've been waiting for.
I shall keep an eye on this. Expecially if Mike booth is involved Left for dead 1 & 2 was amazing on pc.
Should be left for dead 3
More enemies and boss battles
More maps and missions
Also bring back like the witch and tank and other nasty top dogs

During Sony’s quarterly financial conference call CFO Lin Tao provided relevant information on the performance of the PlayStation business.
Kinda figured the lifecycle for this gen and for Sony in particular will be longer, stronger hardware with better graphical enhancements is not going to show immediate jump in quality for games anymore like in the 90's, graphics have since plateaued and what they should be pushing for is art design, physics handling and locking down framerates to 60fps as the absolute minimum required. Sony will always have their 1st party with their heavy hitters but i would also personally want to see them invest more into AA, bring in younger talents, incorporate more experimental ideas to game design and prototyping like the early days with PS and PS2, maybe instead of investing 200-300+ million in bombastic cinematic experiences, invest atleast half of that into creating new teams for other genres you're currently lacking in to diversify your portfolio such as platfomers, jrpgs, horror, rythm, arcade racer, FPS, hell, maybe even a strategy game or two.
As long as proper physical games keep coming out for PS5, I'll keep supporting it
New hardware is meant to expand possibilities for developers when their ambitions are constrained.
Looking at Death Stranding 2 and Yotei, and anticipating GTA6 and Wolverine will also blow away graphics expectations, I don’t think devs are constrained by the ps5 yet.
The longer they wait to release the ps6, the stronger it will be. People can wait. Just let Kojima finish Physint as a ps6 launch title. That should take at least another 4 years. That would be the lifecycle at 9 years, which would be the longest lifecycle yet, but not by much.
Sony: PS5 Is “Only in the Middle of Its Journey;”
Nice to know. I wouldn't worry about PS6 for another 5-6 years, I guess.
With this statement, while Mark Cerby us teasing the basis of the next gen tech, it sounds like we're probably going to have another dragged out cross gen overlap 😒 ugh. I miss the days when launch ganes marked the starting line of new beginnings, games built from the ground up to take full advantage of whats new and exciting, instead of just upresed/remastered last gen games
I did enjoy his GT5 ad, I have to admit.
I guess I can see where you're coming from... although... I mean... it's kevin butler!!! ;A;
I don't watch KB ads for the games! xD
Kevin Butler is a pretty talented guy. I dont own a ps3 but there's no denying Sony made a good choice to employ him to market their games.
I really don't get this guy. These ads aren't meant for him. He clearly isn't the kind of customer who finds out about a game from a KB ad. That's who these ads are aimed and they're good at it. Also no amount of KZ3 marketing was ever going to take a substantial share of sales from the monster that was COD:BLOPS(I assume this is what he meant when saying they had the same demographic),so there goes his founding example. This article really shouldn't make it to the front page but it will, sigh.
P.S. I was under the impression that KZ3 sold quite decently, considering it is an FPS(heavily saturated market) and also a console exclusive(smaller market than multi-plats), or am I wrong?