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Microsoft Has “Totally, Utterly Failed” : MStar Games Developer Interview [Dealspwn]

Dealspwn conducts a heartbreaking interview with a veteran Xbox Live Indie developer who feels that Microsoft has shafted them in every conceivable way.

Mike Bergenstjerna writes: "Microsoft is a great big milk machine, and everyone wants a teat. If you’re willing to put up with the stink of cowshit and very little milk then go right ahead and grab yourself one, but sooner or later the milk will run out or spoil and – forgive the coarseness of the image – you’ll be left sucking and getting nothing."

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dealspwn.com
edhe5523d ago

LOL.

I think he needs some cheese with that.

Poor indie person not getting commercial success "drama".

Hint: advertise your products.

Blaze9295523d ago (Edited 5523d ago )

Basically. Microsoft gives you the tools and a dedicated marketplace channel for Indie Games. What more can they do without you signing an exclusive deal? This topic came up awhile ago and was the same case.

So if you're mad you're not getting any shine, market it your damn self or make it exclusive so Microsoft can. Why would they help you launch a game for the 360 and competitor's devices? I know I wouldn't unless you made it exclusive. Basically saying I'll spend the extra money to help these devs and games get noticed so they can make money everywhere.

You don't see Apple marketing/featuring Angry Birds or any other non exclusive iOS game . But that became successful due to word of mouth and the developer's efforts to make it known.

Consoles aren't the best place to start. Indie games are more suited for the mobile market then you bring it over to consoles after success. Like angry birds

Blues Cowboy5523d ago (Edited 5523d ago )

It's difficult for one-man operations to successfully advertise games in an effective way, especially if you're struggling to make ends meet. Microsoft can't market individual games directly, you're right, but they should be doing much more to raise awareness of the service in general. You never see them advertising it as a unique selling point of the Xbox 360- which is exactly what it is/should be.

Blaze9295523d ago

alright I can agree on marketing the Indie Games Channel more. That they should be doing to make it seem like a bigger deal of Xbox LIVE.

mrv3215523d ago

His games look good, atleast he's doing the right thing of jumping ship. He should try iOS/Android, if his apps gets buzz he will pretty much be set for a year.

Blues Cowboy5523d ago

For sure, Apple and Android are looking increasingly attractive for small indie outfits - simply because they honestly communicate with studios throughout the development process rather than stonewall them at every turn. I'd also be surprised if Sony doesn't soon make a bigger play to attract discontented developers towards PSP Minis.

r1sh125523d ago

These sorts of indie games are best for smart phones and hand held gaming machines.
They are short and fairly simple, theres no need to have them on consoles.
Angry birds on a console wouldnt do as well when compared with the success on smart phones etc...
I wouldnt be surprised if sony use this as a way to get more indie dev's on that side of the console market.
MS sohuld migrate these dev's to windows phone's IMO

thehitman5523d ago

Shouldve went to Sony thats what he gets for putting faith in the MS Cow.

Blaze9295523d ago

Really? Can you point me to the indie games on the PS Store please? Dont worry, I'll wait will you try to find them through that cluttered mess.

KonaBro5523d ago

It's unbecoming of you.

Blaze9295523d ago

who's being a fanboy? Stop being so quick to judge others and show me where the indie games on PS3 are that would have made going to Sony a much better choice than Microsoft, who has a dedicated section for them.

I own and play a 360 and PS3 daily.

thehitman5523d ago

lol do i really have to count?? Its a fact indies have more success on PSN than XBL. LBP is prime example.

Blaze9295523d ago

"LBP is prime example. "

smh...

"lol do i really have to count??"

yeah, that's what I thought.

+ Show (1) more replyLast reply 5523d ago
Amplitude5521d ago (Edited 5521d ago )

@thehitman

You have 16 agrees?
What the hell?

You realize that PSN doesn't have an indie section right? And you know that LBP isnt an indie game, right?
Indie games are very small games, normally created by one person, and sold for extremely cheap prices (99 cents, 1.99, etc).

Closest thing PSN has to an indie section is Minis, which don't seem to be doing very well considering the extreme lack of any actual small exclusive minis. The rare game or two that releases on there seem to just be really expensive dumbed down ports of iPhone games.

16 agrees...
Ugh why are fanboys such... fanboys? >.< I love my PS3 a hell of a lot more than my 360 and Wii, but damn...

Ducky5521d ago (Edited 5521d ago )

You new to N4G?

Just check the comment above you about LPB. =p

thehitman5521d ago

LBP WAS an indie game and Sony took them in because of their success. No sony doesnt have a dedicated indie section but they dont need it because their games averagely do better because they dont push shovel-ware on the PSN.

Amplitude5520d ago

@thehitman

LOL. Give it up dude.

theafroman5523d ago

Wow the title of this article is just so bad,whoever put this here all he wants is hits.

Emilio_Estevez5523d ago

Did you read the interview? It made MS sound pretty bad.

DelbertGrady5523d ago (Edited 5523d ago )

Good interview. MS will have to change their strategy for independent games, that's for sure. Not giving the indie devs access to the Kinect api sounds insanely stupid.

@thehitman - Sony doesn't have an indie games channel like XBLIG. Nice try though. Appreciate the effort.

StupidDude5523d ago

well, it doesn't seem like having a channel is worth a shit, anyway, so, i'm not sure what your point is.

Emilio_Estevez5523d ago

Correct, there is no channel. There are indie games and they are released just as any other games. Their not being shoved to the corner so no one sees them. See Joe Danger.

StupidDude5523d ago

exactly.

and Shatter. and Everyday Shooter. and Pixel Junk games. etc. etc.

edhe5523d ago

That's at the same level as xbla, not indie games.

I believe 'ps minis' is the same level.

Show all comments (34)
70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

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simulationdaily.com
Jin_Sakai11d ago (Edited 11d ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio11d ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing11d ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster9211d ago

Once they re-evaluate exclusive all will be fine….

S2Killinit11d ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing11d ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster9211d ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

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70°

Xbox boss: Memory crisis could impact next-gen hardware pricing

Xbox boss Asha Sharma has discussed how component shortages will impact the company's plans for Project Helix.

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gamedeveloper.com
Eonjay13d ago

When does this end? Its killing everyone. Consoles and PC. And for what? AI? The benefits of AI are completely outweighed by the negatives. And the government should have never allowed one company to buy up all the RAM.

Lexreborn213d ago

This kind of proves this is an after thought product, most products like this are in r&d 5 years before they start mass producing. So they typically have the cost of components and things worked out long before assembly starts.

This is an assumption still, but I wouldn’t be surprised if project helix is similar to Scalebound,perfect dark and sod3. They had an idea but no actual execution other than concept stage. Being impacted by the ram shortage likely would also put this device 3-4 years out.

I’m not even sure MS has that endurance with Xbox yet

Fishy Fingers13d ago (Edited 13d ago )

I mean.... what?

We're at a point that Samsung wont even provide their own phone department ram because they can sell it at higher prices to 3rd parties (AI). Its more profitable to sell the ram than make their own devices with it.

You think because R&D starts 5 years ago the 3rd party component manufacturers will honour that price? They'll sell it to whomever is paying the most today, not some gentlemens agreement they made years ago. AI farms will buy more volume at higher prices than any console manufacturer will. It'll be the same for Playstation.

Lexreborn212d ago

Contractual agreements are not the same as “gentlemen” agreements. If you think that they work with their distributors a month before production then their entire business model is trash. They work with companies like nvidia constantly for building the graphics cards they need. They work with companies that build motherboards years in advance. This is what proper business planning does.

They are not buying components on a whim like a consumer. So again, considering the ram isn’t a singular module and is integrated into the motherboard I highly doubt they wouldn’t have a final schematic that they are supposed to be building around.

If they are delaying production another 3 years then it’s obvious again this is an after though project and is just trying to be responsive to their bad execution they had the last 14 years.

It also isn’t far fetched to use their failure to produce first party titles the last 7 years including the highly anticipated games I mentioned all being cancelled. That they would continue to you know… lie

Sitdown13d ago

You don't really know how this works huh?

Profchaos13d ago (Edited 13d ago )

Helix is going to be stupidly expensive

Instead of leaning into smarter upscaling techniques they're brute forcing hardware that will cost them dearly and it remains to be seen if it's genuinely going to provide a meaningful differential

I know in the oc.doace people like to brag about not using frame gen or dlss to get to high on a game but for the majority of players they happily use those technologies without a second thought

That's going to be ps6 vs Helix

Eonjay13d ago

Yeah with FSR 5 they should be able to offer a much cheaper version of Helix.

Eonjay13d ago

While this does seem to be the case, I am encouraged by the statement from Microsoft about wanting to provide affordable options. If this means a Series S style Helix, at least there will be something affordable being offered.

XBManiac12d ago

Series S is what has killed Xbox Series so... Will they dare?

blacktiger13d ago

It's called systematic inflationary. Yes we get it Microsoft, keep raising in the name ofall kinds of stuffs

pwnmaster300013d ago

Honestly if there was thing I learned from this generation is that new consoles arnt day one anymore.
I can wait 1-3 years.

DarXyde13d ago

Another important lesson from this generation: while Nintendo showed us that prices don't necessarily need to ever drop, we've now learned that waiting 1-3 years does carry some risk that prices increase. This generation is just bizarre in all the wrong ways.

LucasRuinedChildhood13d ago (Edited 13d ago )

The factors are largely external. Covid and Russia-Ukraine war causing inflation led to the first price increase in 2022.

Then we get Trump's tariffs increasing hardware prices, AI boom causing a RAM crisis, war on Iran causing a worldwide fuel crisis which impacts the cost of everything.

Gaming doesn't exist in a vacuum. The last few years have been a shitshow and lot of it was definitely avoidable.

DarXyde12d ago

LucasRuinedChildhood,

For sure. No disagreement on the external factors doing a lot of this. Where I have to gently push back however is on two fronts:

1. The pandemic definitely caused some issues: asynchronous development was a big issue and really complicated timelines and affected game quality. At the same time, when it comes to price hikes, it's really difficult to know what was genuine necessity and what was taking consumers for a ride. The pandemic brought about "stag-flation" which was increasing prices and stagnant wages, which was a problem caused by supply chain constraints. There was also "Greed-flation", where companies that were slightly affected or had no issues took advantage of the situation and squeezed everyone citing supply chain issues when there were none.

2. It's definitely true that the tariffs, AI boom, and RAM crisis were all things enabled by tech broligarchs throwing money at this caricature of a world leader, one of them being Satya Nadella. I don't think Sony and Nintendo have contributed much to this problem if at all, but Microsoft's Nadella I feel was instrumental in causing every one of those issues. Microsoft as a company contributed to both candidates (though they gave Harris 4x as much if I recall), but Nadella was all in on letting AI run wild. He paid for unregulated AI, and got a war that's not a war (even though Trump called it that at least five times on television) that screwed up helium access. So for me, I feel that one of the players in the gaming industry is a key architect of these issues, and for that reason I struggle a bit to think of it as "external".

Show all comments (28)
50°

'The big things that we're thinking about'

In an exclusive interview with Game File, new(ish) Xbox boss Asha Sharma and Xbox chief content officer Matt Booty explain their vision for Microsoft’s gaming division

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gamefile.news
Agent7514d ago

A good start would be to release games to go with the console. My Xbox Series X has gathered dust virtually from launch. My advice would be to ditch a next console and release games on PC, PlayStation and Switch. Another idea would be a hybrid console based on Xbox Series X tech and go the same route as Nintendo. Another idea would be to pull out of gaming altogether. Plenty of options there.

Reaper22_12d ago

Why would they pull out? They have the momentum. Sony has been getting nothing but bad news lately.