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Is Microsoft Ready to Embrace 3D?

TSA Writes:
Stereoscopic 3D has been popping up in our televisions, blu-rays and video games at a semi-rapid pace over the past year or so. Despite an increasing number of companies supporting the technology, Microsoft has been very lukewarm on the idea of 3D gaming. Their ‘wait and see’ approach is likely the best angle from a business perspective, especially considering how few people actually have access to it, but it seems like the tides are about to change in the Xbox camp.

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thesixthaxis.com
kreate5567d ago

who knows if Microsoft is 'ready'

even they dont even know themselves.

but if 3D keeps the popularity up, Microsoft would eventually go into 3D. but the real question here is... is the Xbox360 ready for 3D?

FanboyPunisher5567d ago (Edited 5567d ago )

3D isnt popular, companies and media just trying to fucking hard to make it popular.

kneon5567d ago

The XBox has HDMI 1.2 which places a limit on the quality of 3D that it can spit out.

Because of the limited bandwidth available they probably need to do 3D in the same way broadcasters do, and that is to pack two frames into one, each only half the height or width, and then upscale to full frame at the TV.

Active Reload5567d ago (Edited 5567d ago )

MS isn't going to be the one like Sony to push 3D, but their definitely not against it. Sony has TVs to sell. It's going to be Sony, Nintendo(I'm sure I'll get disagrees for this one, lol) and Pub/devs. Crytek just showed off Crysis 2 in strictly 3D at MS's conference and the XBLA game, Dishwasher: Vampire Smile is in 3D also.

Edit: Damn, if I would've read article I wouldn't have posted this comment, lol. Disagree away...

kreate5567d ago

@fanboypunisher

"3D isnt popular, companies and media just trying to fucking hard to make it popular"

and that's why nintendo is making a 3DS.
why Sony is making games in 3D.
that's why movie studios are releasing high budget movies on 3D.

ok so corporations are making the push...
but everytime i go to the movie theatre...
everyone wants to watch it in 3D so i end up watching it in 3D.

i really dont care about 3D.
but for some reason, most consumers want it.

but also didnt care about wii. move. kinect. mario. zelda. pikachu. digimon.

but for some odd reasons.... consumers just really want those stuff cuz it just keeps on selling.

TheDivine5567d ago

I dont think its needed until next gen. Its nice now for a few people but will be huge in 3 years when new consoles drop. Wait until it can be done in 1080p with higher frames per second and all games have it as a standard. The 360 can do it now, its not hard its all up to the developers. Theres a few sterioscopic 3d games on 360 but the resolution isnt as good because the hdmi cant send as much info. That said its still cool and isnt much different than the ps3. New 3d tvs can upconvert 2d to 3d anyways but games made for it look better.

+ Show (3) more repliesLast reply 5567d ago
gamingdroid5567d ago

I don't think MS cares about 3D, because the market is tiny. How many here have 3D TV?

How many of you who don't have it, plan to get it in the next 6-12 months?

I'm not ready to buy a new TV, and when I do it is all about the price since 3D is hardly worth $500 extra for the TV alone when TV itself can be had for $700-800 and another $100-200 for the uncomfortable glasses.

Maybe when it becomes a standard... then every darn TV will come with it, then it might matter.

Tommykrem5567d ago

People did say that for HD as well. Then price on HD TVs dropped, and not long after you couldn't buy a flat-screen that wasn't HD Ready. I don't know if the same will happen for 3D, but when you consider how many percent of the latest gen and next-gen TVs have 3D, a lot of people are sure to pick it up without really caring to much for 3D, then they'll try it out, and if it's just a little bit like it was with HD then 3D will have a considerable market.

I mean, think of how popular 3D is in the theatres.

gamingdroid5567d ago (Edited 5567d ago )

The issue with HD is entirely different. Try buying a non-HD TV now?

The main barrier to entry for HDTV were price, but people loved the space saving design and the new digital connections. The increase in quality is a huge plus.

However, 3D doesn't have the same appeal to the mass. Sure you don't mind spending $2-3 extra for 3D in Theaters as I do it myself the few times I go there, but I'm not about to buy a new TV for it or pay twice as much for the TV just for the 3D feature.

I think the only time 3D will be of relevance is when it becomes the standard to include in every TV and the glasses need to work across all TVs and be cheap. Also 3D content need to come in a streaming format as well as over cable TV. If 3D continues to be strictly for blu-ray use, then it is still too narrow of a market.

NYC_Gamer5567d ago

only when it becomes standard

DJMarty5567d ago (Edited 5567d ago )

3D has a standard now.

But since the 360 can't use HDMI 1.3 and above, it the 360 hardware specs that lacking.

NYC_Gamer(below) - I suppose you'll use that excuse for Blu-ray not been supported yet by MS.

It takes MS ages to catch on, it's took them 7 years to rip off 'EyeToy', eg Kinect.

NYC_Gamer5567d ago (Edited 5567d ago )

how many people own 3DTVS?its not enough right now for MS to go all crazy with support.

Edit@DJMarty
what excuse?its the truth not many people own 3DTVS....Blu-ray is different since a lot of people have/are buying HDTVS.

VINNIEPAZ5567d ago

"But since the 360 can't use HDMI 1.3 and above, it the 360 hardware specs that lacking."

"It takes MS ages to catch on"

I love trolls. You act like 360 is sooooo out of date. I dont remember PS trolls bringing up specs when the Xbox 1 and PS2 were out. Most every Xbox game had Dolby Digital, 480p/720p, Custom Soundtracks and solid online. The PS2 had most games 480i, Pro Logic II, No Custom Soundtracks and Ok Online. I love how NOW specs mean the world to you guys.

blumatt5567d ago

Yes, but the PS2 came out like 3 or 4 years before the Xbox, and was able to keep up with it. The 360 only came out one year before the PS3. The 360 is lacking quite a bit more compared to the PS3 than the PS2 was lacking compared to the original Xbox.

Biggest5567d ago

When the 360 was released, it didn't even have HDMI. I'm pretty sure that Microsoft is paying attention to the adoption of 3D. If it gets big enough, they'll release a new 360 SKU that has a higher HDMI connection.

green5567d ago (Edited 5567d ago )

@ Blumatt : The PS2 was launched in japan March 11 2000 and the XBOX was launched November 2001.
Similar time frames between the PS3 and XBOX 360, so don't know were you got that 3-4 years from.

As for keeping up tech wise, that is something that i can never agree with. I owned both a PS2 and an XBOX and as of then, the best looking game on the PS2 was GOW2. Meanwhile, 90% of all multiplats on the 360 were head and shoulders better than the PS2 and exclusives from both 1st and 3rd party like Halo 2,PGR2, Ninja Gaiden, DOA3, Ghost Recon 3 all looked stunning and better than GOW2.

Its only games that released much later in the PS2 life time that could be said to look better than the xbox games and that is because the xbox was either discontinued or being discontinued.

IMO the gap between the PS3 and XBOX is way less that the gap the xbox gave the ps2.

macky3015567d ago (Edited 5567d ago )

@green

Bro, I am not shitting on Xbox1,.. but you have to consider that the cheapest playstaiton3 squ is still 100 more expensive(360's half-price), than the cheapest 360,.. It may be a bit similar,.. but playstation3 will mop up the floor with 360,.. because of games, if nothing else,..

What are you really saying bro,..? By your logic 360 should be at least 30 million ahead?,..IT IS NOT,..
Ps3 is outselling them every year since launch,.. yes brand recognition(xbox fucked most of it's brand,..being considered the most unreliable consumer product ever produced),.. but whatever you think,.. it is the games that are relevant,.. and we all know who has quality and quantity in that department,..

+ Show (3) more repliesLast reply 5567d ago
r1sh125567d ago

@NYC_Gamer..
Youre right, the biggest problem with the whole 3dtv and 3d tech is that many many people have just about bought their first HDTV.
Not to mention the insane price tag.
I would rather not spend my money on 3dtv just yet, its not the time for 3D. Maybe in the future, but 'super HD' is coming soon. Not sure about the US but theres a few TV channels here in the UK that are working with Japanese firms to make TV channels broadcast super HD (4K and above).
I dont think the world is ready for 3D just yet

B1663r5567d ago

IRL I am still detecting lots and lots of ambivalence about plain old HDTV, and imo among my age group broadcast tv is dying in favor of people just getting rid of all the broadcast options then hooking an internet device up to their tv then watching (and paying for) only the shows that they want to watch...

I think we will see this trend accelerate over the next few months once Hulu plus is finally released...

Active Reload5567d ago

The thing is though, the numbers would probably astound us all, of the number of people who still don't have an HDTV. MS already spoke on it--detailing the research they did--and the reason they don't put HDMI cables in any of the SKUs the sell. Even Sony knows this, although I don't recollect them ever speaking on it. How can you not include an HDMI cable with a Blu-ray player/HD gaming machine--emphasis on Blu-ray? Because they know numbers don't lie. At one point, the Elite 360--when it launched--included an HDMI cable, but after a while, that stopped.

r1sh125567d ago

@active reload..
Thats my thoughts too.
Most families are struggling to budget so how can 3D even take off when most havent experienced HD yet?

TheMART5567d ago

As the article already says, 360 already does 3D like in COD Black Ops. And heck, the 360 version in 3D looks even better than the PS3 version.

Its funny as both consoles raw output in power is about the same with some minor differences here and there. They're both able to do about the same, the thing the PS3 has an advantage in is the many 1st party studios of Sony that are pushed to make engines for exclusive games that run optimal and get the max out of that hardware. This is what Sony does well with GOWIII, Uncharted 2, Killzone 2/3 etc.

I'll see the 3D with my own eyes soon. The 3DXL from Optoma is picked up this wednesday by me, the 3D DLP beamer soon when I tested it in a shop. 100+ inch 3D gaming ftw. GT5, KZ3, Motorstorm 3, Stardust HD and in the near future Uncharted 3, here I come!

Check the 3D XL and projector thread on N4G overhere:
http://forums.n4g.com/3D-Ga...

gamingdroid5567d ago (Edited 5567d ago )

It's actually a little more than that to why Sony exclusives look good. Among them:

a) Sony is willing to throw huge amount of resources/time into their exclusives. They sort of have to do that in order to become competitive i.e why buy a PS3 when an Xbox 360 is cheaper?

b) MS builds their own API and don't want you to touch too much of the underlying hardware without going through MS API.

This enables MS to integrate new features without creating compatibility issues, but has the drawback that if you have a very talented company you can't squeeze out more processing power, limited by MS API. On the flip side, most developers probably can't do better than MS anyhow.

That is why most games look good on MS platform, but very few excel. That is also why XNA is such an easy tool to use as it follows a similar model with even less direct hardware access.

From a hardware performance standpoint, both console should be on par considering each weakness and strength.

B1663r5567d ago (Edited 5567d ago )

XNA gives bare metal access to the GPU.

Edit: You are simply wrong.
No you don't. XNA gives xna developers full control of their shaders with HLSL. That is bare metal access. In HLSL, it looks like c code, but the variables are just psudonyms for different registers, and all that code runs on the GPU and is never touched by c#

gamingdroid5567d ago (Edited 5567d ago )

Of course not, you still have to go through MS API.

You can natively (maybe that is what you meant with bare metal) run certain things on the GPU through the correct API call. There is of course still the overhead of the API and the managed code you write in C#.

You can't replace the API with your own... you can wrap your own API around MS' API, but that tends to be a bad design decision.

Kran5567d ago

3D shmeedee.

Theres only certain games that are going to look epic in 3D. Uncharted 3 is one of them. Its one of the games im getting a 3D for ;D

Senden5567d ago

I'm one of the few to embrace 3d technology and recently purchased a 3d tv. Granted i've not had much experience with 3d gaming seeing as I only have a 360 and refuse to buy black ops but I tried the crysis 2 demo and simply put, I was left wanting more. The effect is nice I guess but it didn't really impress me.

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70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

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simulationdaily.com
Jin_Sakai26d ago (Edited 26d ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio26d ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing26d ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster9226d ago

Once they re-evaluate exclusive all will be fine….

S2Killinit26d ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing26d ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster9226d ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

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70°

Xbox boss: Memory crisis could impact next-gen hardware pricing

Xbox boss Asha Sharma has discussed how component shortages will impact the company's plans for Project Helix.

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gamedeveloper.com
Eonjay28d ago

When does this end? Its killing everyone. Consoles and PC. And for what? AI? The benefits of AI are completely outweighed by the negatives. And the government should have never allowed one company to buy up all the RAM.

Lexreborn228d ago

This kind of proves this is an after thought product, most products like this are in r&d 5 years before they start mass producing. So they typically have the cost of components and things worked out long before assembly starts.

This is an assumption still, but I wouldn’t be surprised if project helix is similar to Scalebound,perfect dark and sod3. They had an idea but no actual execution other than concept stage. Being impacted by the ram shortage likely would also put this device 3-4 years out.

I’m not even sure MS has that endurance with Xbox yet

Fishy Fingers28d ago (Edited 28d ago )

I mean.... what?

We're at a point that Samsung wont even provide their own phone department ram because they can sell it at higher prices to 3rd parties (AI). Its more profitable to sell the ram than make their own devices with it.

You think because R&D starts 5 years ago the 3rd party component manufacturers will honour that price? They'll sell it to whomever is paying the most today, not some gentlemens agreement they made years ago. AI farms will buy more volume at higher prices than any console manufacturer will. It'll be the same for Playstation.

Lexreborn227d ago

Contractual agreements are not the same as “gentlemen” agreements. If you think that they work with their distributors a month before production then their entire business model is trash. They work with companies like nvidia constantly for building the graphics cards they need. They work with companies that build motherboards years in advance. This is what proper business planning does.

They are not buying components on a whim like a consumer. So again, considering the ram isn’t a singular module and is integrated into the motherboard I highly doubt they wouldn’t have a final schematic that they are supposed to be building around.

If they are delaying production another 3 years then it’s obvious again this is an after though project and is just trying to be responsive to their bad execution they had the last 14 years.

It also isn’t far fetched to use their failure to produce first party titles the last 7 years including the highly anticipated games I mentioned all being cancelled. That they would continue to you know… lie

Sitdown28d ago

You don't really know how this works huh?

Profchaos28d ago (Edited 28d ago )

Helix is going to be stupidly expensive

Instead of leaning into smarter upscaling techniques they're brute forcing hardware that will cost them dearly and it remains to be seen if it's genuinely going to provide a meaningful differential

I know in the oc.doace people like to brag about not using frame gen or dlss to get to high on a game but for the majority of players they happily use those technologies without a second thought

That's going to be ps6 vs Helix

Eonjay28d ago

Yeah with FSR 5 they should be able to offer a much cheaper version of Helix.

Eonjay28d ago

While this does seem to be the case, I am encouraged by the statement from Microsoft about wanting to provide affordable options. If this means a Series S style Helix, at least there will be something affordable being offered.

XBManiac27d ago

Series S is what has killed Xbox Series so... Will they dare?

blacktiger28d ago

It's called systematic inflationary. Yes we get it Microsoft, keep raising in the name ofall kinds of stuffs

pwnmaster300028d ago

Honestly if there was thing I learned from this generation is that new consoles arnt day one anymore.
I can wait 1-3 years.

DarXyde28d ago

Another important lesson from this generation: while Nintendo showed us that prices don't necessarily need to ever drop, we've now learned that waiting 1-3 years does carry some risk that prices increase. This generation is just bizarre in all the wrong ways.

LucasRuinedChildhood28d ago (Edited 28d ago )

The factors are largely external. Covid and Russia-Ukraine war causing inflation led to the first price increase in 2022.

Then we get Trump's tariffs increasing hardware prices, AI boom causing a RAM crisis, war on Iran causing a worldwide fuel crisis which impacts the cost of everything.

Gaming doesn't exist in a vacuum. The last few years have been a shitshow and lot of it was definitely avoidable.

DarXyde27d ago

LucasRuinedChildhood,

For sure. No disagreement on the external factors doing a lot of this. Where I have to gently push back however is on two fronts:

1. The pandemic definitely caused some issues: asynchronous development was a big issue and really complicated timelines and affected game quality. At the same time, when it comes to price hikes, it's really difficult to know what was genuine necessity and what was taking consumers for a ride. The pandemic brought about "stag-flation" which was increasing prices and stagnant wages, which was a problem caused by supply chain constraints. There was also "Greed-flation", where companies that were slightly affected or had no issues took advantage of the situation and squeezed everyone citing supply chain issues when there were none.

2. It's definitely true that the tariffs, AI boom, and RAM crisis were all things enabled by tech broligarchs throwing money at this caricature of a world leader, one of them being Satya Nadella. I don't think Sony and Nintendo have contributed much to this problem if at all, but Microsoft's Nadella I feel was instrumental in causing every one of those issues. Microsoft as a company contributed to both candidates (though they gave Harris 4x as much if I recall), but Nadella was all in on letting AI run wild. He paid for unregulated AI, and got a war that's not a war (even though Trump called it that at least five times on television) that screwed up helium access. So for me, I feel that one of the players in the gaming industry is a key architect of these issues, and for that reason I struggle a bit to think of it as "external".

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50°

'The big things that we're thinking about'

In an exclusive interview with Game File, new(ish) Xbox boss Asha Sharma and Xbox chief content officer Matt Booty explain their vision for Microsoft’s gaming division

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gamefile.news
Agent7529d ago

A good start would be to release games to go with the console. My Xbox Series X has gathered dust virtually from launch. My advice would be to ditch a next console and release games on PC, PlayStation and Switch. Another idea would be a hybrid console based on Xbox Series X tech and go the same route as Nintendo. Another idea would be to pull out of gaming altogether. Plenty of options there.

Reaper22_27d ago

Why would they pull out? They have the momentum. Sony has been getting nothing but bad news lately.