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Microsoft Risk 360's Market Leadership On Kinect

Gaming is, and always will be about games. Though Microsoft's Senior Producer, Kevin Unangst, has had a lot to say about Microsoft's offering in 2011, Their current position is one that....

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thegameheadz.com
BakedGoods5581d ago (Edited 5581d ago )

...and if you take a look at current gaming trends, the money is with easy to produce casual titles. Nintendo's doing it, and while they've been criticized for ignoring their hardcore market they're rolling in the dough.

Even Sony's guilty of it, however they've got a handful of hardcore-developers working on franchise titles and "adding" Move support, rather than only building casual-friendly Move titles (ie. what MS is doing with Kinect).

fromasterjay5581d ago

A company wanting money? Get the hell out of here...

SWORDF1SH5581d ago (Edited 5581d ago )

True what you say but I feel Sony actually care about hardcore gamers. To me Sony, as a company, do want your money but they employ game developers and people to run the game division that care about giving us quality games.
MS on the other hand just aim for where the money is, FPS's and casual games, and shove them into your face. And have Greenburg who just constantly brags about sales and how much better they think they are than sony. That guys attitude sums up the company very good.

BobbyMcCOOL5581d ago

but will the 360 gain the customer base the wii has, I'm hopping so but its not looking like it is. Kinect's doing good, but the thrill of motion game is dying somewhat.

just look at the falling wii sales

dragonelite5581d ago

Market sateration i think that most people have like 2 wiis.

siyrobbo5581d ago

yes they have sold more than 12 billion wii's worldwide

Kalowest5581d ago

"falling wii sales"
Thats because everyone and their grandma already has one. lol

dragonelite5581d ago

@siyrobbo

Dont know but most people means over 50% or so.

stephmhishot5581d ago

I don't think the Wii market is completely saturated yet. The PS2 has sold over 150 million consoles, I think the Wii is around 86-87. Yes, I realize many of the PS2 sales may have been to replace broken ones, but I doubt that more there are more than 50 million replacement consoles out there. I think the Wii, at least based on what the PS2 did, has no excuse to slow down anytime soon.

The differences however are obvious, the PS2 catered to both hardcore and casual gamers. I don't envision the Wii have the same legs simply due to the lack of third party support and since once the next Nintendo console is released, any support for the Wii will be dropped overnight.

That said, the Wii has all but won this generation. PS3 may eventually pass it, but only once this gen is over and most people have moved on to new tech. Sony will obviously continue to support the PS3, which will help it perhaps catch or surpass the Wii, but by then it won't really matter much outside of there being a celebratory press release by Sony promoting that the PS3 beat a dead system.

vgcgames5581d ago

Disagree, PS still selling strong. after all these years, so I'd Expect the Wii, should still be going strong also. unfortunately I think people are over the gimmick of motion controls

+ Show (3) more repliesLast reply 5581d ago
doa7665581d ago

the market leader is Nintendo

Anon19745581d ago ShowReplies(3)
DragonKnight5581d ago

@Baked: You know, for years I've always wondered if your name is a hint to being high. Lol. Just messin' with ya man.

On topic though, I do agree with you. But I mean, it's because you've pretty much just stated what has been happening. It's not a stretch at all.

All companies care for the $$ but some companies will actually work hard to earn it through supporting their fans and userbase. Who here thinks MS does that?

Vherostar5581d ago

MS been losing leadership for years the only reason they still on top is that massive headstart.

SixZeroFour5581d ago

wonder what would have happened if sony released ps3 when 360 came out (prolly wouldnt have had the time to implement bluray) or if 360 released when ps3 released and had an extra year to do something with developement

i really wonder who benefited from that headstart

+ Show (3) more repliesLast reply 5581d ago
BobbyMcCOOL5581d ago

I'm really hoping for some late exclusive to hit this holiday, Gears is not enough for me. Though i will be play that as well.

I guess I will get a PS3 to tied me over, until Gears.

ksense5581d ago

All I see is a lot of spelling mistakes and grammatical errors.

BobbyMcCOOL5581d ago

what errors? I guess everyone needs some type of comeback.

ksense5581d ago

@BobbyMcCOOL

gameing - gaming...

"and the now inclusion" - should be "and now the inclusion"

it's self - itself..

Microsoft was hopping for - hopping or hoping?

"while Sony has consistently close the gap"- should be closed not close

"shifted their focus to selling to the causal market" - causal market or casual market?

"hardcore gamers are feeling abandon by Microsoft" - should be abandoned

"The PS3 is becoming with the 360 use to be" - the word "with" should be "what"

"Only time and sales will tale the true tale" - tale or tell?

Do I get paid for this?

king dong5581d ago

ofcourse, because this blog-site is owned and operated by one of the many n4g dwellers!!

not only that, this blog was wrote especially for n4g, just to leech hits and continue the on-going nerd-war!!

I am going to give this site a hit and see just what crap they blog about

vgcgames5581d ago

Casual Gamers don't buy enough games. If the 360 could reach Wii numbers that would be awesome for them but I don't believe kinect's enough to pull them that far.

sony has combined casual and hardcore support for move its a good balance I think. Microsoft is yet to add hardcore support for kinect it's still for woman. I'd love to see a fps support Kinect.

Hard Gamers sustain the market, casual gamers push it ahead, without the hardcore sales fall off. look at the Wii it's in a huge slump.

NickD355581d ago (Edited 5581d ago )

360 was my main gaming console until they went down the Kinect road. Then as time went by I just cared less and less about the console as I saw less and less exclusives coming out. I think they sold out gamers to be honest. Throwing us a new Gears of war in September isn't really going to make up for the lack of games 360 owners are facing. Millions don't want Kinect, get that through your heads.

jsc249jobal5581d ago

I am a core gamer and for my kind of games, I don't want Kinect unless it is really useful. My family is a different story; they now get involved in gaming with Kinectimals, Zumba, Dance Revolution etc My wife now has gaming nights with her friends...who would have thought?

Biggest5581d ago

But be honest. That isn't a gaming night. It's a club night without the drunken one night stand possibilities.

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70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

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simulationdaily.com
Jin_Sakai39d ago (Edited 39d ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio38d ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing38d ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster9238d ago

Once they re-evaluate exclusive all will be fine….

S2Killinit38d ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing38d ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster9238d ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

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70°

Xbox boss: Memory crisis could impact next-gen hardware pricing

Xbox boss Asha Sharma has discussed how component shortages will impact the company's plans for Project Helix.

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gamedeveloper.com
Eonjay40d ago

When does this end? Its killing everyone. Consoles and PC. And for what? AI? The benefits of AI are completely outweighed by the negatives. And the government should have never allowed one company to buy up all the RAM.

Lexreborn241d ago

This kind of proves this is an after thought product, most products like this are in r&d 5 years before they start mass producing. So they typically have the cost of components and things worked out long before assembly starts.

This is an assumption still, but I wouldn’t be surprised if project helix is similar to Scalebound,perfect dark and sod3. They had an idea but no actual execution other than concept stage. Being impacted by the ram shortage likely would also put this device 3-4 years out.

I’m not even sure MS has that endurance with Xbox yet

Fishy Fingers41d ago (Edited 41d ago )

I mean.... what?

We're at a point that Samsung wont even provide their own phone department ram because they can sell it at higher prices to 3rd parties (AI). Its more profitable to sell the ram than make their own devices with it.

You think because R&D starts 5 years ago the 3rd party component manufacturers will honour that price? They'll sell it to whomever is paying the most today, not some gentlemens agreement they made years ago. AI farms will buy more volume at higher prices than any console manufacturer will. It'll be the same for Playstation.

Lexreborn240d ago

Contractual agreements are not the same as “gentlemen” agreements. If you think that they work with their distributors a month before production then their entire business model is trash. They work with companies like nvidia constantly for building the graphics cards they need. They work with companies that build motherboards years in advance. This is what proper business planning does.

They are not buying components on a whim like a consumer. So again, considering the ram isn’t a singular module and is integrated into the motherboard I highly doubt they wouldn’t have a final schematic that they are supposed to be building around.

If they are delaying production another 3 years then it’s obvious again this is an after though project and is just trying to be responsive to their bad execution they had the last 14 years.

It also isn’t far fetched to use their failure to produce first party titles the last 7 years including the highly anticipated games I mentioned all being cancelled. That they would continue to you know… lie

Sitdown40d ago

You don't really know how this works huh?

Profchaos41d ago (Edited 41d ago )

Helix is going to be stupidly expensive

Instead of leaning into smarter upscaling techniques they're brute forcing hardware that will cost them dearly and it remains to be seen if it's genuinely going to provide a meaningful differential

I know in the oc.doace people like to brag about not using frame gen or dlss to get to high on a game but for the majority of players they happily use those technologies without a second thought

That's going to be ps6 vs Helix

Eonjay40d ago

Yeah with FSR 5 they should be able to offer a much cheaper version of Helix.

Eonjay40d ago

While this does seem to be the case, I am encouraged by the statement from Microsoft about wanting to provide affordable options. If this means a Series S style Helix, at least there will be something affordable being offered.

XBManiac40d ago

Series S is what has killed Xbox Series so... Will they dare?

blacktiger41d ago

It's called systematic inflationary. Yes we get it Microsoft, keep raising in the name ofall kinds of stuffs

pwnmaster300041d ago

Honestly if there was thing I learned from this generation is that new consoles arnt day one anymore.
I can wait 1-3 years.

DarXyde41d ago

Another important lesson from this generation: while Nintendo showed us that prices don't necessarily need to ever drop, we've now learned that waiting 1-3 years does carry some risk that prices increase. This generation is just bizarre in all the wrong ways.

LucasRuinedChildhood41d ago (Edited 41d ago )

The factors are largely external. Covid and Russia-Ukraine war causing inflation led to the first price increase in 2022.

Then we get Trump's tariffs increasing hardware prices, AI boom causing a RAM crisis, war on Iran causing a worldwide fuel crisis which impacts the cost of everything.

Gaming doesn't exist in a vacuum. The last few years have been a shitshow and lot of it was definitely avoidable.

DarXyde40d ago

LucasRuinedChildhood,

For sure. No disagreement on the external factors doing a lot of this. Where I have to gently push back however is on two fronts:

1. The pandemic definitely caused some issues: asynchronous development was a big issue and really complicated timelines and affected game quality. At the same time, when it comes to price hikes, it's really difficult to know what was genuine necessity and what was taking consumers for a ride. The pandemic brought about "stag-flation" which was increasing prices and stagnant wages, which was a problem caused by supply chain constraints. There was also "Greed-flation", where companies that were slightly affected or had no issues took advantage of the situation and squeezed everyone citing supply chain issues when there were none.

2. It's definitely true that the tariffs, AI boom, and RAM crisis were all things enabled by tech broligarchs throwing money at this caricature of a world leader, one of them being Satya Nadella. I don't think Sony and Nintendo have contributed much to this problem if at all, but Microsoft's Nadella I feel was instrumental in causing every one of those issues. Microsoft as a company contributed to both candidates (though they gave Harris 4x as much if I recall), but Nadella was all in on letting AI run wild. He paid for unregulated AI, and got a war that's not a war (even though Trump called it that at least five times on television) that screwed up helium access. So for me, I feel that one of the players in the gaming industry is a key architect of these issues, and for that reason I struggle a bit to think of it as "external".

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50°

'The big things that we're thinking about'

In an exclusive interview with Game File, new(ish) Xbox boss Asha Sharma and Xbox chief content officer Matt Booty explain their vision for Microsoft’s gaming division

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gamefile.news
Agent7542d ago

A good start would be to release games to go with the console. My Xbox Series X has gathered dust virtually from launch. My advice would be to ditch a next console and release games on PC, PlayStation and Switch. Another idea would be a hybrid console based on Xbox Series X tech and go the same route as Nintendo. Another idea would be to pull out of gaming altogether. Plenty of options there.

Reaper22_39d ago

Why would they pull out? They have the momentum. Sony has been getting nothing but bad news lately.