
Will Cook, Lead Dynamic Content Designer for upcoming MMO RIFT has said that they don't need ten million subscribers to be successful.
Speaking to Strategy Informer, Cook mentioned how focusing on serving the community was more important."It's been six years since WoW, and we've not even seen a pretender to the throne," he explained.

Players can progress through 30 levels of challenges by completing daily and weekly quests, thus earning Battle Pass experience points and rewards. The Battle Pass can be played for free and will reward players with various consumables and a set of artifacts that will literally make their pants burn – the “Pants on Fire” effect

gamigo is pleased to announce it has assembled a hefty collection of in-game events, quests and items for the “Budgie Carnival Celebration” in its fantasy MMORPG, RIFT.

After an indeterminate amount of time, the Hellbugs have reared their ugly heads once again to invade Rift. It’s up to players to fight these hellish creatures to save Telara – and in doing so – earn a number of unique rewards that will display their dominance over the Hellbugs.
I am sure they don't NEED 10 million subscriptions, but it couldn't hurt right? The trick of it is to make sure your game can hook enough players to form a community. Trion has been taking pot-shots at World of Warcraft in their marketing in attempts to garner those potentially disatified WoWers. But it is a boast, right? I am sure its a solid game, but how much different can it be? Time will tell.
I look forward to reports on the end game/event experiences!
I havent played WoW since 2009, currently playing DC universe. Although when I was on justin.tv watching someone play this it looked exactly like wow. From the loot, inventory, walk to graveyard, UI, and animations. I might have to try it but it looked like nothing different from WoW.
Good cos yer probably not gonna get them.
Still waiting for GW2
I'm having a blast with the game so far (bought the digital pre-order yesterday to get into the headstart).
Fun and fast combat (and the public and temporary raid groups when rifts open are a welcome addition for people like me who otherwise tend to mostly solo in MMOs), a ton of options for skill combinations, plus pretty good graphics if your computer is fast enough to crank the settings up a bit (my aging Core 2 Quad, GTX 260 system can manage it at 30-40 fps at 1920x1200, high settings, plus some options - like shaders - increased further. It's not particularly pretty at medium settings though, so I've settled higher settings with that 30ish framerate, which fortunately feels reasonably smooth in this game).