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Sony’s Portable Game Strategy Lacks Vision

Wired: As the portable gaming market quickly becomes fragmented by all sorts of new devices, Sony’s strategy seems to be: Throw one of everything at the wall and see what sticks.

Chris3995570d ago (Edited 5570d ago )

You have some interesting ideas, but overall your article is lacking depth while trying to push an agenda (your own). Comparing Sega to Sony is a glaring error. Sega had neither the resources or development to recover from their mistakes. As we can see from the disastrous PS3 launch, Sony does. They can put out a dud product or two - original Eyetoy, PSP Go - without it crippling their business.

The playstation suite is genius. As are the ideas about portable gaming and multi-functional devices (tablets, hand-helds, phones) being our primary source of entertainment. In fact, there are rumors that Sony has shelved a PS4 indefinitely. Why bother with a home console, when an NGP2 will do?

All "consoles", I believe, will end up being some sort of pda/ multi-functional device that you just cart around with you and plug (or stream via wireless hdmi) into your t.v. when you get home. The tech and consumer attitude isn't there yet, but Sony can't just wait the 10 years till it is. In the meantime, yes, they are releasing a variety of products - tablets, handhelds, smartphones - to fulfill this need. I hardly see how that is a lack of vision. It's pretty apparent, if you're paying attention.

Did you miss the earlier quote where Kojima was talking about playing a game on your NGP, then taking it home and playing the same title on your PS3. That sort of interoperability is where the future for gaming lies. So while there are bound to be missteps, Sony is definitely on the right path.

Lord_Doggington5570d ago

Here's the thing. The reasons why the iphone is so successful are:

1) Trusted name brand recognition. They were able to take a popular name brand that is supported by pop culture w/ incredible advertising and years of product placement

2) The quality of the actual device is high. No one would dispute that Apple products are of high quality, which is why they can get away w/ such an exorbitant price tag.

3) The iphone is sold on its multifunctionality. It has been heralded as being able to run every kind of practical application known to man. It also has a plethora of dev support and a brilliant online store system.

4) Because of its brand name trust and because of its ability to integrate w/ all Apple products, businesses have adopted the iphone into their companies easily.

The Xperia caters to a teeny tiny audience. There is no comparative basis for trusted name brand support (iphones outsell sony phones greatly). It's toting GAMING as the feature aspect of the device. Kids aren't old enough to buy a phone plan (let alone purchase games online), and adults need a phone for business purposes more than gaming. No business will sponsor a gaming device for their employees. Although you may be able to integrate the product w/ your PS3, for more practical reasons, can I run applications from my Xperia to my Sony Viao? I'm guessing no. And if it does manage to include this feature, will it be friendly and supported? Even if it is, it doesn't hold a candle to the integration of the iphone.

I think the NGP is a swell idea. It's a great device for a growing generation of hardcore gamers. However, the Xperia and tablets? When it boils down to it, the only thing Apple is lacking is major dev support, which w/ the growing popularity of iphone games, is inevitable. When that bomb is dropped, Sony is gonna have a long hard climb ahead of them to try to displace an already established market.

Chris3995570d ago (Edited 5570d ago )

It accounts for, you know, the largest smartphone OS in the world. PS Suite will be on that. PS Suite will be on the tablet. PS Suite will be on the NGP. PlayStation as a brand across a variety of devices chosen based on consumer need.

Apple has made a fantastic product (the "quality" issue is subjective, I guess as their 4th gen phone had a crippling antenna issue and mine tends to freeze or dial people several times a day - has been replaced TWICE, make of that what you will), that is neither here nor there. Its not as if they don't have competition in the mobile space either, and even more competition to come. Just because you're the first (in this case, to offer a mobile/ pda type device with a decent - though arms-length - capability for gaming) you certainly won't be the LAST.

I'm adopting a "wait and see approach" on all this tech and vision, but I'm definitely optimistic. Besides The real mover here are not the devices that PS Suite runs on, but PS Suite itself. If Sony pulls that off, they're golden.

sashimi5569d ago (Edited 5569d ago )

the reasons why the iphone is so successful are:
Its Apple and casuals eat it up
its made for people who can't use technology
Its a freakin smartphone, everyone needs a phone and its either Andriod or IOS, No one buys a phone for gaming...gaming is just a side effect of the hardware being able to support it.
Good luck getting iphone users to buy hundreds of dollars of games per year though

PS Suite is awesome, Sony is trying to expand and increase awareness of their PS games to every owner of a smartphone with Android OS.
Last i checked Sony's vision > random blogger

StbI9905569d ago

Iphone fan much huh?...

Let me shove it right into your...

Don't know since where are you gaming but...

PLAY STATION BRAND > Apple brand, don't come jumping and discussing otherwise here.

Rush5569d ago

Any none retard knows Android is years behind the Iphone in terms of gaming infrastructure.

I get it Playstation suit it coming to Android so now all the Playstation fanboys love google. But seriously be careful what you wish for, you all think Microsoft is evil well let me point this out right away Google is 100x worse.

They sell all your personal information to the highest bidder.

Also Android ain't the largest smart phone OS on the market, its Symbian and regardless of how shit it is am sorry but that's just fact's do a little research before you start typing shit.

Like I said put all your support behind a massively evil corporation like google it's only you guys coming out the dick heads.

shadow27975569d ago

"Also Android ain't the largest smart phone OS on the market, its Symbian and regardless of how shit it is am sorry but that's just fact's do a little research before you start typing shit. "

http://www.wired.com/gadget...

What was that about research? Take your own advice and do an evil GOOGLE search next time.

+ Show (2) more repliesLast reply 5569d ago
Max Power5569d ago

That was you? I clicked the like button an hour or so ago, nicely said.

blackburn55569d ago

I agree. Sony is once again underestimated by people. They are not some rookie company that just came into existance last week. I thought we had gotten over this 'warning Sony that they might fail' and telling the what they should do after the PS3 , Bluray, Home, PSP, GT5, Move etc. surpassed all the doubters and haters expectations. People act like Sony is the only company that ever messed up along the way

+ Show (1) more replyLast reply 5569d ago
paintsville5570d ago

Any attempt to dethrone Nintendo will be a serious undertaking. Nintendo has been king of the hand held market for years and years. But I'd like to see Sony be a little more competitive here. It would be could for the consumer.

Chris3995570d ago

Sony has the NGP, tablet (rumored), Ericsson Phone and every other current gent Android smartphone in the world.

Its about the distribution. NGP could still get outsold 2:1 by Nintendo and it wouldn't matter one bit if PS Suite is a hit.

longcat5569d ago (Edited 5569d ago )

Hardware is a dying business in the sense that single devices can now do what people bought multiple devices to accomplish.
A phone is now an mp3 player, gaming device and camera in one (and more).

Sony is moving towards becoming a content provider as a consequence.

It obvious...and smart

gamingdroid5569d ago (Edited 5569d ago )

It also means lack of focus and confusing product line up. More isn't always better!

However, like almost anything in business it is more about the execution than a great idea. People tried creating an iPhone for ages, but it took Apple to create a great product... and that is coming from someone who don't really like Apple products or Apple as a company.

joeorc5569d ago (Edited 5569d ago )

100% spot on

what's funny even the Nintendo portable devices could infact run the "playstation suite" its no kawinkidink, that sony is using the Arm cortex. as a "playstation Suite" support chipset platform.

IT's about the sale of the Software. the entire Android market smartphone, Android Tablet, Google TV, what ever device running Android 2.3 to be able to run "playstation Suite" games.

funny thing is once again Apple's Iphone even run's the ARM cortex processor, which is again can be "playstation suite compatable"

Unity 3D game Engine devlopment platform has over 350,000 developer's signed up. an Unity as a company is supporting the "Playstation Suite"

why would they not when there is that many compatable devices for their game engine!

@Kee

"I dont know why you're all disagreeing. paintsville has it right. The NGP, for all the good it might be, will never have mario or zelda or pokemon.
Thats why nintendo rule the handheld market."

nor does Nintendo have uncharted, or Killzone, or LBP..an before you say they are not in the same class as Mario or other Nintendo quality games, it's all subjective. I think Nintendo has quite fantastic games.

but as chris399 pointed out, Nintendo can out sell the NGP 5, 10 or 15 to 1, an it still would not matter because it's only one device. what you may not be looking at is every android device with 2.3 or higher can run playstation suite certified games. Sony is developing for Playstation Suite itself. now like i pointed out what happens if Nintendo allows the "playstation suite" on their Nintendo devices like they already do with Netflix?, you may say Nintendo would never do that just remember Nintendo Ip's would not be on a playstation, playstation IP's would be on a Nintendo platform, I mean isn't that what some fans have been asking for so they quote" would'nt have to ever buy a playstation?

this still does not stop Sony from still selling their own Playstation suite certified Hardware!

Kee5569d ago

I dont know why you're all disagreeing. paintsville has it right. The NGP, for all the good it might be, will never have mario or zelda or pokemon.
Thats why nintendo rule the handheld market.

strickers5569d ago

Ever heard of a little game called Call of Duty?Much bigger than Mario or Zelda or Pokemon these days.

Kee5569d ago

@strickers
you are an idiot.
What lunatic wants CoD on their psp?

@joeorc
You misunderstood my point. I'm summing up that the 3DS will sell more than the NGP. There is no doubt about that.
You are a clearly a Sony fanboy so you've started spouting out all this nonsense about sony making loads of money off of androids but I never said anything about that. I never denied that Sony will make a lot of money out of some clever ideas.
My point is 3DS vs NGP. 3DS wins every time (in sales of course).
So get your head out your ass and pay attention to what I'm saying!
Oh yeah... and Uncharted is a story driven game. I'll play that on my ps3 thanks.

5569d ago
Stealth20k5569d ago (Edited 5569d ago )

the ngp is the competition to the 3ds as sony has said.

The xperia and the tablet arent competition because everything available to those devices will be so for the ngp and they arent playstation products (unlike the ngp you have to rebuy the classics).

But the ngp has brand new real portable games and the clout of being the psp successor which has sold 70 million units

Kee5569d ago

I think not. For it is you that lacks vision.

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120°

The 5 Weirdest Sony Devices

"I talk about the 5 weirdest Sony PlayStation devices. From weird business choices, to just weird in general! What devices from Sony do you think are the weirdest? Do you agree with us?" -- PlayStation Enthusiast

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LaWiiG3900d ago

I think the PSP was weird in itself. I mean the tech was cool and all with the UmD, but Sony often pushes its own media with their consoles and doesn't always find success. The memory stick duo was and is expensive as hell.

brettnll3900d ago

I agree. What a weird idea lol. Seems like they were mainly just trying to be unique.

parentsbasement3900d ago

I wouldn't call any of that "weird"....the book thing maybe...

brettnll3900d ago

It's not always the device that's the weird part. Could also be the timing (PSP Go) and the lack of marketing (PSTV). Makes you really wonder what was the point of following through with releasing these things. Xperia phone could have been something special, then Sony didn't fully support it. WHY!? lol. Just weird.

Wonderbook is weird, but that easy platinum though!

WitWolfy3900d ago

I cant get over this dudes comb over.

brettnll3900d ago

Comb over? Never heard that before lol =]

dkrusen873899d ago

I used to own a psp..first 1000 then 2000 then 3000 then after that I had a psp go and then I finally got a ps vita brand new..then lost that and the later in the year or month got a new used version of the Vita...so the journey has been really out there for me for the systems I used to own..all of them were great in there own special way..

30°

The Most Hardcore Android Phones 2014

Whether you’re hunting down the perfect phone for the hardcore gamer in your life or looking to treat yourself to an upgrade, the time has never been better. At present, there is a wealth of great options out there, especially for folks looking to play state of the art games on their smart phone. The following ten phones carry Hardcore Droid’s vaunted nod of approval for being the most hardcore Android phones for gaming on the go. If you are shopping for a phone for mobile gamer, you’ve come to the right place as any one of these bad boys is guaranteed to put a smile on the face of the most hardened, hardcore mobile gamer. If, on the other hand, you are just looking for a phone that stands out from the pack, and allows you to enjoy the best high-end mobile games in existence, you have also come to the right place as what follows is a list of the Most Hardcore Android phones of 2014.

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80°

The Top 8 Android Phones of 2013 | The Hardcore Gamer’s Guide to Android Phones

Even as the power of mobile devices is outpacing Moore’s Law, and graphics power seems to double every year, it’s a sad fact that phones simply aren’t marketed toward gamers. Walk into a phone store and ask a rep about a phone’s CPU. If you’re lucky, they might tell you how many cores it has, but getting a real idea about a phone’s performance is going to require some independent research. Even then, not everything is equal. Chips grouped under the same family are sometimes radically different on the inside, and even a savvy shopper might be surprised to find his phone comes up short. We’re here to cut through the nonsense and give you some straight talk about which phones are best when games matter most.

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rluttrell4622d ago

For anyone using iOS, I suggest you try the stock android experience offered with the nexus 4. I used to prefer iOS but android has more customization and very recently competitive build quality.