Future’s commercial planning director Steve Payne tells us about its consumers.
Future Publishing was founded on video gaming, and it’s remained central to our business ever since.
Over the last 30 years we have built up an unrivalled portfolio of magazines, websites and events that reach a larger group of gamers than any other specialist publisher – over 1.9 million every month in the UK alone.
Future’s GamesRadar+ has smashed its monthly user records in December 2015 with 11.3m people visiting the website.
This is the second record-breaking month in a row after the site hit 9.8m unique users during November 2015.
Furthermore, this growth in December represents a 29 per cent year-on-year growth over the 8.8m users GamesRadar+ saw during December 2014.
Prankster101 asks as to whether there is any future left for Future?
The digitisation of everything in our fast paced world has been leaving more and more traditional companies behind who have failed to adapt quickly enough to the transformation of traditional forms of physical media.
Print media is possibly most the most affected in this transition period, where niche magazines struggle to stay afloat due to falling advertising revenues, contending with the never-ending stream of free content online.
Last week it was reported how Future Publishing is proposing to close CVG, Edge Online and the websites for Official PlayStation, Official Xbox and Official Nintendo but should we be surprised?
With Future publishing revealing new strategies, concentrating on advertising space rather than proper content, this will ultimately benefit nobody because you need quality content and engagement with your readers for advertising to be a success.
I found it funny how they tried to charge for their online site, when there are so many better and free sites around.
serves them right for years of terrible reviews that made bad game look good costing me and everyone else money on garbage.
i miss the days of buying an official playstation magazine and getting the demo disc, they were fun times.
