BlazBlue (pronounced “Blaze Blue”……yeah I know, just roll with it) is a franchise born of tragedy. When legendary fighting game developer Arc System Works lost the development rights of their much loved Guilty Gear series to Sega, they took the best option left to them. They set out to make a new franchise, one that would take all the elements that made Guilty Gear so popular but push it up to the next level. Thus BlazBlue: Calamity Trigger was born and despite a growing public disinterest in the dying genre of 2D fighters, turned out to be a hit. Now that the hard part was out of the way, all Arc had to do was show they could continue improving the BlazBlue formula to meet ever rising expectations. Something they certainly achieved with the second main entry in the series, Continuum Shift.
Two-day event includes exclusive reveals, trailers and playable games on show floor.
CEO Haruki Satomi said Sega will "take these lessons into account for future initiatives"
Rovio “found it difficult to advance its initially planned business development,” says Sega.
