MaxConsole: Yep. Sega is currently developing a game in Japan that encourages players to pee all over it. Toirettsu -- the name of the game -- is designed to be installed into urinals, in the hopes that people will pee more in the urinals than they do on the floors. Of course, this product is intended for restaurants and retailers suffering from customers miss-guiding their pee.

Two-day event includes exclusive reveals, trailers and playable games on show floor.

CEO Haruki Satomi said Sega will "take these lessons into account for future initiatives"

Rovio “found it difficult to advance its initially planned business development,” says Sega.
O_O
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Wonder if the game is endorsed by R Kelly :D
it's like in New York, there was a urinal that had Gene Simmons' face and when you pissed on it it would say "watch family jewels" looks like fun for about 10-20 seconds
GOTY.