
It no news that a particular character can become the symbolic figure of a gaming company, The popular Mario has got this premise locked down as you can never talk about Nintendo without making references the Mario, it was the key to the success of Nintendo as a game company and indeed a wise decision making on a business standpoint. It was in the vein that SEGA saw the need to replace their mascot - Alex Kidd with Sonic.

SEGA’s Second Division Manager, Osamu Ohashi, wants to surpass Mario by strengthening the Sonic IP.
They can compete but Mario will always win. Mario and Sonic cater to different fans or fans who like both.
Sonic doesn't have to compete though. Both are their own thing, there's plenty of room for them both.
Thing is Sonic despite the bad games is still an icon as big as Mario, probably bigger cause he's seen more in media than Mario. More cartoons, more movies, more memes. So on that end he's good, they just gotta stop making bad games.

The Switch game, which was announced earlier this year, is a remake of a cult favorite GameCube title, and currently holds a placeholder release date of 2024. However, it’s possible that since the game is already beginning to arrive at rating boards, the release could come early in the year.

A series of new Special Edition Mario Bomber Jackets allow fans to show their dedication to the franchise when out and about.
The Jackets look good but are kids sizes only 😭
🤬 They don’t want my nostalgia money
The thing is,
Wii has 'kiddy' games, so it has Mario as their mascot.
Xbox is the shooter console, so it needs a mascot that fits it. In this case, the Masterchief.
Playstation on the other hand, has so much variety when it comes to games, so its hard to find a good mascot for it.
But IMO, if they HAVE to make a mascot, Sackboy would be perfect!
Long ago on PS1 crash and spyro could be considered the mascot
Sony already has a mascot. Its that cat thing they have in Japan(what's its name?) , its also an avatar you can use for your psn.
Hmm I would say it's a mixture because Sony has a lot of exclusive with very good characters good enough to represent the Sony franchise.
Drake represents Adventure
Kratos ... adventure too lol
Sackboy casual
Nathan Hale shooter
Jak adventure..
Snake stealth
I think I'm forgetting someone
Playstation has more like a family of characters..
this is why i think sony's game heroes on the move is a failed attempt. it should have been like smash bros. and incorporated characters from all of their franchises,
nathan hale
nariko
kratos
sly
jak
cole
sackbo
solid snake
hell sony has enough characters to make their own street fighter like game with just their own characters.