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Sony needs consistent PS3 strategy: videogame publisher

Square Enix President Yoichi Wada told reporters on Friday: "Sony first unveiled the PS3 as a mighty home electronics product. Then, after some badgering from game companies, it shifted the position of the console closer to a game machine". "The future of the PS3) would be tough if its marketing strategy is not straightened up," he said.

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uk.reuters.com
AznSniper6826d ago

Squeenix don't seem to realize that their games will move a lot of units for PS3. So bring on the games Squeenix and stop complaining!

BIadestarX6825d ago (Edited 6825d ago )

And Sony does not seem to realize that if released on the xbox 360 Square Enix games will move a lot of units for the xbox 360.

Square Enix is probably the most important 3rd party game and losing them can be devastating for the Playstation... Sony they can complain and B!tch all the want since Sony needs them more than they need Sony.. they got Sony by the testicals.. Imagine they announce multiplatform? that alone will hurt Sony... how about exclusivity for the xbox 360? Not going to happen.. but this gives you an idea of how much power Square Enix have over Sony.

Yes, Sony listen to your daddy (Square Enix) and follow instructions.

RedSeven6826d ago

This guy must be Captain Obvious sailing the No Sh!t Seas.

Bloodmask6826d ago

is complaining bc they stand to see little return on their investments like FF13 with the PS3 install base being too small. The games budget is probably huge.

With the PS2 install base it was easy to make money bc it was so large. PS3 not so much. Despite what people want to believe SquareEnix is just out for money not brand loyalty.

That is why you already see games like Last Remnant being released on 360.

mighty_douche6826d ago

but the ps2 had a massive install base due to its line up of massive games, as of yet the ps3 hasnt had a single 1. in 2008 with titles like LBP, MGS4, FF13, killzone etc all coming together the consoles will simply fly off the shelf. next year will either make or break the playstation, i personly predict nothing but good things once they start release some of these HUGH exclusive titles!

Nicosia6826d ago

What he is saying is absolutely true, you can spin it how you want. In my opinion the ps3 needs a jumpstart (again) because its going more in obscurity. Like i pressed before the pr needs to step up, promote the heck out of it. Also Sony line doesn't seem to be promoting its games as a ''premier'' title (they could have promoted Motorstorm better).Instead of focusing on how there better then the compatition, they should be promoting whats great about it. Still its got a core of people playing it, but mosly those who where hyped up in it.Lets be honoust, the games aint justifying the purcess now. But also the focus on 2008 is just a wrong, get it steady and be like a little fire and in the end blow it up.

rev206826d ago (Edited 6826d ago )

Wait lets get this right playstation is in obscurity yet, worldwide its keeping up with its competitors at double the price and more of there cheapest systems.

I dont get how thats obscure at all, sensible logic tells me that when it gets cheaper it will sell even more therefore its going to get bigger

Nicosia6826d ago (Edited 6826d ago )

''Must defend, not read full comment''. I knew somebody was going to reply like that. If you read it correctly it gets no love from the mainstream, and often people frown uppon in because of the high price point. AND ALSO READ ''its INTO obscurity'', don't be so defensive. My point is that its need to step up its ''good'' PR, instead of more negativ news its getting.

If its gets cheaper it will sell (SEE ps2) but even with a pricecut (which we all know its very hard to do) its still going to be a high price. Lets just talk about the price before comparing in to other consoles (i know your thinking ''but the x360 elite might be for the same price'').Also back to PR, look how Nitendo is marketing the wii which is awsome. The need to spin the negativ to good..and let people see what there 600 bucks is worth it.

Zevious6825d ago (Edited 6825d ago )

The main drawback to the PS3 is its price. it's a fantastic piece of hardware but Sony marketing completely blew it when it launched. Nothing focused on what the hardware was capable of (doing a Rubik's Cube? Please...). And the game were just not there for them to justify a $600+ price tag. If they had given some idea to Mr./Ms. Average Consumer on just what that price represented, what the future possibilities of it were and SOME MUST BUY GAMES from the start, Sony would be in a lot better position than it is right now. IMHO I think Sony launched the PS3 a year too early. A November 2007 launch, with the line up of games that will soon be out, would have given Sony the guns to dethrone MS and kill the Wii's momentum, even at more than double the retail sale price. The PS3 launch should be studied by any manufacturer that will deliver a new console for how NOT to deliver a system: don't be arrogant, make it about what the system can do for the price you pay and most importantly- games, games, games!

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60°

Final Fantasy X 25th Anniversary Website Launches With New Nomura Artwork and Merchandise

Square Enix launches Final Fantasy X 25th anniversary site, revealing new Nomura art, books, music releases, and merchandise.

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twistedvoxel.com
-Foxtrot17d ago

Look I know VIII has its issues and all that but how on earth can the do big anniversary events with new artwork and merchandise for VII, IX and X yet VIII got sweet f*** all.

They could have given it something during its 25th anniversary yet all it got was a single Happy Anniversary post on their social media.

solideagle16d ago

they should know that we are OG fans of VIII as it sold truckload as well. not as much as VII or X. I personally didn't like IX but X and VI are my personal fav.

Shadow Hearts 2 covenant is another game I love. I hope one day someone can make remake, I would be delighted

Relientk7716d ago

Final Fantasy VIII is great and you are always the first to defend it in the comments

40°

15 Years Ago, Mortal Kombat (2011) Saved Gaming’s Biggest Fighting Franchise

A brutal reset, a smarter story, and a return to what made it great—Mortal Kombat (2011) revived the series.

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fortressofsolitude.co.za
italiangamer25d ago

"Gaming’s Biggest Fighting Franchise"

Press X to (seriously) doubt.

DarXyde23d ago

Underrated comment. I used to hate that game so much that any time my siblings asked me to play it, I just picked Hom and shut myself down mid-match.

Soy24d ago

And then MK1 killed it again.

DivineHand12523d ago (Edited 23d ago )

15 years went by so fast. I remember playing through the story mode at launch.

90°

PlayStation legend Shuhei Yoshida says Jim Ryan fired him because he didn't listen to him

Why did Sony push Shuhei Yoshida out of his role leading PlayStation's first-party games? He'd overseen some huge successes. Well, apparently, he didn't listen.

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eurogamer.net
Relientk7725d ago

Yeah I can see that for sure. Shuhei Yoshida should have been in charge not Jim Ryan.

Cacabunga25d ago

It should be free highway for him now.. but Sony are too stupid to see this, especially that moron Hulst

S2Killinit24d ago (Edited 24d ago )

Wtf why all that anger. PlayStation is dominating on every level. Besides I think there is a little more to hiring a CEO than just who is available. Its not like its a athlete your team wants to buy.

neutralgamer199224d ago

S2Killinit

live service failures, chasing trends, closing studios. yes dominating

Cacabunga24d ago

Sony is Dominating because competition is not existing. Compared to previous gens this is the poorest in terms of software offerings.

Last gen we got Uncharted 4 Lost Legacy and TLOU2 from ND alone.

This is so far a remasters gen, with no competition to lift up the quality

1nsomniac24d ago (Edited 24d ago )

..."PlayStation is dominating on every level"....

...Really???

PlayStation are soon heading into a new generation in the not to distant future. They currently have the worst customer satisfaction they've ever sustained as a company. The company is heading for a huge crash while at the same time they'll need to be planning how they are going to try and win back that favour and the build up to their new releases.

Yes financially they're winning but they're going to have to ride out this complete public corporate disaster. No one has faith in the company or the product anymore. They've damaged their public image so much this generation. Greed can kill anyone.

medman24d ago

Hulst is a disaster......

+ Show (2) more repliesLast reply 24d ago
blacktiger24d ago

He would've done the same thing and fire Jim Ryan and Shuhei would be the villain. Why?
Because Elite creates the narrative and distraction for gamers, users and citizens.

Outside_ofthe_Box25d ago

More confirmation that Jim Ryan is the culprit for what has happened to Sony. Hulst needs to go too. What sucks is that a lot of the good top heads at Sony are no longer there. I wish that guys that were forced out prematurely by Dumbo Jimbo like Shuhei and Layden came back.

robtion24d ago

Yep. Yoshida was responsible for bringing one of the best games of this generation to playstation (Stellar Blade). He is an actual gamer and is in touch with what gamers want (creative, fun games, not GaaS and agenda pushing). He also seems like a genuinely nice guy if you watch some interviews. Of course they got rid of him.

darthv7225d ago

Makes you wonder if MS even thought about hiring him after Phil and Sarah were leaving. He certainly couldn't make their situation any worse.

Agent7524d ago

Microflop. After Windows XP and Xbox 360, it all went floppy.

S2Killinit24d ago

Floppy 😆
No pun intended

badz14925d ago

Yoshida for President! Jim Ryan was and always be a hack! Sony should get Shu back

Lightning7725d ago

All the gamer/consumer lead heads are gone across PS and Xbox. shuhei gone phil's gone (questionable) but gone. The future of gaming is somewhat uncertain across the board.

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