
Square Enix President Yoichi Wada told reporters on Friday: "Sony first unveiled the PS3 as a mighty home electronics product. Then, after some badgering from game companies, it shifted the position of the console closer to a game machine". "The future of the PS3) would be tough if its marketing strategy is not straightened up," he said.

Square Enix launches Final Fantasy X 25th anniversary site, revealing new Nomura art, books, music releases, and merchandise.
Look I know VIII has its issues and all that but how on earth can the do big anniversary events with new artwork and merchandise for VII, IX and X yet VIII got sweet f*** all.
They could have given it something during its 25th anniversary yet all it got was a single Happy Anniversary post on their social media.

A brutal reset, a smarter story, and a return to what made it great—Mortal Kombat (2011) revived the series.
15 years went by so fast. I remember playing through the story mode at launch.

Why did Sony push Shuhei Yoshida out of his role leading PlayStation's first-party games? He'd overseen some huge successes. Well, apparently, he didn't listen.
Yeah I can see that for sure. Shuhei Yoshida should have been in charge not Jim Ryan.
More confirmation that Jim Ryan is the culprit for what has happened to Sony. Hulst needs to go too. What sucks is that a lot of the good top heads at Sony are no longer there. I wish that guys that were forced out prematurely by Dumbo Jimbo like Shuhei and Layden came back.
Makes you wonder if MS even thought about hiring him after Phil and Sarah were leaving. He certainly couldn't make their situation any worse.
All the gamer/consumer lead heads are gone across PS and Xbox. shuhei gone phil's gone (questionable) but gone. The future of gaming is somewhat uncertain across the board.
Squeenix don't seem to realize that their games will move a lot of units for PS3. So bring on the games Squeenix and stop complaining!
This guy must be Captain Obvious sailing the No Sh!t Seas.
is complaining bc they stand to see little return on their investments like FF13 with the PS3 install base being too small. The games budget is probably huge.
With the PS2 install base it was easy to make money bc it was so large. PS3 not so much. Despite what people want to believe SquareEnix is just out for money not brand loyalty.
That is why you already see games like Last Remnant being released on 360.
What he is saying is absolutely true, you can spin it how you want. In my opinion the ps3 needs a jumpstart (again) because its going more in obscurity. Like i pressed before the pr needs to step up, promote the heck out of it. Also Sony line doesn't seem to be promoting its games as a ''premier'' title (they could have promoted Motorstorm better).Instead of focusing on how there better then the compatition, they should be promoting whats great about it. Still its got a core of people playing it, but mosly those who where hyped up in it.Lets be honoust, the games aint justifying the purcess now. But also the focus on 2008 is just a wrong, get it steady and be like a little fire and in the end blow it up.
The main drawback to the PS3 is its price. it's a fantastic piece of hardware but Sony marketing completely blew it when it launched. Nothing focused on what the hardware was capable of (doing a Rubik's Cube? Please...). And the game were just not there for them to justify a $600+ price tag. If they had given some idea to Mr./Ms. Average Consumer on just what that price represented, what the future possibilities of it were and SOME MUST BUY GAMES from the start, Sony would be in a lot better position than it is right now. IMHO I think Sony launched the PS3 a year too early. A November 2007 launch, with the line up of games that will soon be out, would have given Sony the guns to dethrone MS and kill the Wii's momentum, even at more than double the retail sale price. The PS3 launch should be studied by any manufacturer that will deliver a new console for how NOT to deliver a system: don't be arrogant, make it about what the system can do for the price you pay and most importantly- games, games, games!