Activision Blizzard has told shareholders it doesn't have an ego problem, and assured them it "constantly" studies its competitors for ways to improve.
Speaking at the BMO Digital Entertainment Conference, COO Thomas Tippl said the publisher frequently looks to re-apply other companies' good practices - but wouldn't name specific rivals it looks at.
"While we are today, we believe by any objective measure, the clear industry leader, there's no room for complacency at Activision Blizzard," he said.
"We constantly look around. We look at our competitors but also - and maybe even more importantly - we look at other media companies, other online companies, companies in places like China and Korea and see what they do best."
Chance Glasco, one of the co-founders of Infinity Ward and creators of the Call of Duty franchise, has claimed that Activision once pressured the studio to include an invasion of Israel by Iran.
Blizzard reveals plans to speed up Diablo releases with more frequent expansions and updates as the franchise moves toward a live-service future.
All I want is a physical disc release of remastered D2 that doesn't require online check-ins.
I've lost complete interest. Too much FOMO with seasons as it is, now it's expansions? No thanks.
what fomo? everything gets reset each season and you start new characters unless you're playing on the regular servers and then you're already maxxed anway and just need to participate in the new season stuff.
i played only during launch and i found the ones in that battlepass to be absolute dogwater, the only ones that looked somewhat cool were the paid ones in the store and i wont bother with either. The game itself was just so hollow, there were no cool builds cause every synergy was just "x or y skills does more dmg or has this extra effect" almost no experimentation needed, couldnt give a rats ass about armor if the core of the game is boring af.
A strong majority of quality assurance workers at Blizzard’s Albany and Austin locations overwhelmingly voted to ratify a union contract at Microsoft, ensuring lasting protections in the workplace.
The company is barely the best at anything. CoD is like the only good game they have(and thats still kinda debatable). Everything else is either complete cr@p or is made by blizzard.
I cant wait till blizzard gets fed up with being the only thing keeping the company from nose-diving and decides to leave.
Well to be fair, they did come up with Guitar Hero which to my knowledge made them truckloads of money, but their CEO is the biggest asshole on the planet with an ego bigger than the goodyear blimp. The bad mouthing that Kotick has done towards other developers is staggering, he obviously rests on the laurels of GH and COD to get his company by, which is why he has no problem burning bridges by completely destroying any relationship Activision had with developers and other publishers (like EA).
kotic however, does, and since he's always yapping and most see him as the face of AV, the company inadvertently becomes branded as arrogant and full of ego because of kotic.
@The Title
hahahahahahhha!!!!!!!!