
CVG: But, let's be honest, if - and it's a big if - Apple was indeed looking to get involved in the gaming world then clearly there is only one company that makes any sense whatsoever.
Not EA, not Sony, not even Activision-Blizzard, the MMO behemoth that is prising money out of gamers' hands faster than anybody else on the planet.
No, the only gaming company that would appear to make any sense whatsoever for Apple to buy is Valve.

For Southeast Asia, new price changes.
Prices effective starting May 1st, 2026.
Looks like PlayStation took a hit with Marathon and is now quietly adjusting prices worldwide to recover the losses
The price increases are due to the RAM demand associated with AI and the US-Iran war. You can look to any business news website and local news to see that. Heck, even the 2026 Asus Zenbook Duo I've been eyeing has faced delays and has had a price increase of $400; that laptop has two specs. Asus is doing a staggered release with per-orders for the lower spec now and shipping in May and pre-orders for the higher spec that I'm eyeing starting in June. Basically, all computer manufactures are affected. It'll most likely start affecting smart phones too if it hasn't already. I can't remember the last time any major console maker (Nintendo, Sony, Sega, etc) increased the price of their console mid cycle outside of Microsoft just to make more profit.
Former Xbox executive Ed Fries comments on the early days of Xbox, the opinion of Japanese game companies, and more.
I dont think that'll ever happen. But i must say back in the day, they were definitely trying because they were more cash rich than their competitors.
There was Nintendo as well, Sony wouldn't have had a monopoly. In fact, the world would be better today if Xbox never existed in the first place. They pretty much brought all bad practices we have today. We might have gotten all of it either way, but not this early. In term of franchises, I don't think there is anything Microsoft released that would actually be missed if it didn't exist. Even Halo the world wouldn't notice if Halo didn't exist.
I think almost everyone will agree that a monopoly is not good for the industry. But that being said, the competition needs to be smart and strategic with their business. Simply buying up publishers and traditional third-party studios just to keep them out of the other companies reach is not a sustainable practice. That goes for all parties so don't think I'm just referring to Xbox.
I'm no business guru by any stretch of the imagination but I firmly believe that the best way to drive consumers to your software and hardware is to invest smart in your first-party studios. Give them full support and guidance in making unique, fun games that are only available to play in your ecosystem and the gamers will come.
Sony uploaded gameplay footage of Crimson Desert on a base PS5 running in what appears to be Quality Mode at a stable 30fps at 4K.
No. Valve isn't for sale, but even if Apple managed to find enough cash to make it possible for Valve to be bought, the talent there would leave and form another company and Apple is left with a name - see Rare as a great example of a company that is bought for it's talent which then simply moves away.
If Apple are looking to buy something they need to either buy product, or at least a company with willing employees. Bungie is probably a better target - Bungie's spiritual beginnings are with Apple, and they're a big name too (if somewhat one dimensional as a company now).
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Apple is fine with the Iphone apps, lots of little games there. If Apple wanted to be a platform in gaming they would have worked it into the operating system. So buy an over priced Intel Apple system and run the duel boot. CC :D
Wouldn't make much sense to have a DD Store where ~92%(no I did not make that up) of games require DirectX with Windows, a Microsoft product.
They should buy Valve just to get rid off Gabe Newell...oh, there would still be Steve Jobs, shit!!!