Four years after Microsoft purchased in-game ad firm Massive in a reported $200 million to $400 million deal, the Xbox 360 maker is shutting down the business. In a post on the Microsoft Advertising blog, community manager Rik van der Kooi confirmed the closure, which was first reported by Adweekearlier this month.
New report from Skillsearch found that 22% of those surveyed had been laid off within the past 12 months.
It's a step forward for Stop Killing Games.
The Callisto Protocol director thinks the solution involves the right people, the right timing, and perhaps a little bit of AI
I don't agree with that. I WISH I could agree with that. But buying habits and customer opinions prove otherwise
We've seen developers in the AAA space try new things and ideas. More often than not, the customers aren't willing to give things a chance, or not enough people buy into the project for it to grow.
Creativity works better in the indie space because the budgets, pressures, and expectations aren't the same.
it's a nice idea and it worked during the PS2/PS3-era when AAA didn't cost hundreds of millions of dollars. smaller budgets and shorter development time left room for more creativity and more risk. a game didn't need to sell 4 million+ copies to break even. things are different now.
This is the guy who bragged about crunching his staff and having them work through the night. Crunch culture has lost more talent and done more damage to the industry than any other factor. Screw him.
It makes sense, they focus more on XBL which is a huge source of revenue for them.
No wonder they raised the price by $10.
At least they're headed in the right direction as far as supporting their gaming division for the long term.
oh shoot i thought they were backing out of the gaming industry ill save people time in reading this. the article is about moving ads no longer on xbox 360
How many closures has that been in 3 years now? while sony continues to expand the playstation family. Now they are using 500 mil for adverts that could have been used for making games so the gamers actually have a good exclusive to play from the launch of fable 3 till the launch of gears 3.
nuttin new its a regular thing they like loosing money then rape poor dumb asses and get rich all over again
title is misleading lol, I actually thought Microsoft had a massive, as in large, closure - which would be pretty devestating to the gaming community...... *yawn.
:D