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The Confusion

Gamesindustry.biz has discussed Sony's next-gen strategy at some length in their column before, but with each press conference, it seems that Sony's attitude to the market becomes more confusing.

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gamesindustry.biz
Bloodmask6822d ago

Sony does need to focus more on games. When you go to buy PS3 you get 5 free Bluray movies....What??...for what is seen by most(casual gamers) as a gaming machine.

Not to mention that a lot of electronics stores have Bluray kiosks next to PS3 displays. Sony has effectively eliminated their "core" gaming audience by pricing the PS3 at 5 or $600. Most people bought PS2 when it was cheap.

I think it should become painfully obvious what was most important to them..I think Sony could care less if PS3 comes in 3rd in the console race as long as Bluray beats HDDVD.

VendettaWFT6822d ago

Seriously dude WTF are you talking about. The way you posted your comment you make it sound like no games are coming out for PS3...ever. I'm the first one to admit that the 360 is destroying the PS3 in gaming library and variety...and its only gonna get better with Halo 3, but seriously WTF are you talking about 'BLu-Ray this and Blu-Ray that'. You make it sound like Sony sole purpose is to put out a media device and f@ck over the gaming population. If you stop and think rationally about what your saying, you would know that PS3 is coming out with a myriad amount of games this fall and not to mention a ton next spring. Yah some of em maybe sh^t (Lair and HS) but at least there games. It is 'painfully obvious' what they want to market to their consumers...VIDEOGAMES, with the added option to watch HD movies. Did you even see their confrences, I don't remember them dedicating 20 minutes to all the new BLu-Ray movies you'll be seeing this fall or next spring. So next time, think about what your going to post to people before you bombard us with your bullsh^t propaganda. Let people choose for themselves.

VirtualGamer6822d ago (Edited 6822d ago )

I would argue any hardcore console gamer knows exactly what the PS3 is all about and are simply waiting for games they want to play. On the other hand their are many casual gamers and non tradtional consumers that the PS3 might appeal to because of other things it can due besides playing games and thus why Sony is marketing it that way. See the PSOne and PS2 where basically game systems. Sure the PS2 could play DVD's but it was never considered comperable to a high end DVD player unlike the PS3 which is actually the best and cheapest Blu-ray player on the market.

New game consoles traditionally sell at a loss to the maunfacturer who makes up the difference later on from the software sales revenue. The author seems to suggest that if these casual and non traditonal early adopters buy a PS3 that Sony loses. I guess he failed to forget that Sony would also profit not only from Blu-ray disc sales PS3 owners will buy but also the revenue generated if Blu-ray becomse the new standard for movies. Also I am sure Sony will be getting a revenue for these other services they will be offering as well.

The other issue I take with this article is that only the hardcore are capable of promoting the system by word of mouth. If a nongamer bought a PS3 only as a Blu-ray player and tells all his friends and family about what a great system it is just for that how is that not helping to spread the word and sales of the PS3? Oh and they might even decided to try and buy a game for it! <shock>

Finally at least Sony did not abandon its consumers by pulling the PS2 and forcing them to now buy a PS3 if they want a gaming system. So the moral of the story is you can't just market the PS3 as any one thing you have to market it for all the things it can do and the least marketing you would think the Playstation needs is the fact its a game system, considering they have been the console gaming leader for the last 10 years.

In fact was their not a recent study that showed only 40% of PS3 owners knew the PS3 could play blu-ray movies? I bet you 100% of PS3 owners knew it could play games though :P

Husso6822d ago

The guy that wrote that is a freaking MORON.

"Sony's main focus at present remains firmly on the PS2 and the PSP"

How dumb can they be, really so Sony is lacking PS3 support LOL

GoLeafsGo6822d ago

That's a good article. It lays it all out as it is, without actually taking a jab at the company.

eXplotion6822d ago

is doing good and with games coming for the ps3 everything will be fine

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60°

Final Fantasy X 25th Anniversary Website Launches With New Nomura Artwork and Merchandise

Square Enix launches Final Fantasy X 25th anniversary site, revealing new Nomura art, books, music releases, and merchandise.

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twistedvoxel.com
-Foxtrot3d ago

Look I know VIII has its issues and all that but how on earth can the do big anniversary events with new artwork and merchandise for VII, IX and X yet VIII got sweet f*** all.

They could have given it something during its 25th anniversary yet all it got was a single Happy Anniversary post on their social media.

solideagle2d ago

they should know that we are OG fans of VIII as it sold truckload as well. not as much as VII or X. I personally didn't like IX but X and VI are my personal fav.

Shadow Hearts 2 covenant is another game I love. I hope one day someone can make remake, I would be delighted

Relientk772d ago

Final Fantasy VIII is great and you are always the first to defend it in the comments

40°

15 Years Ago, Mortal Kombat (2011) Saved Gaming’s Biggest Fighting Franchise

A brutal reset, a smarter story, and a return to what made it great—Mortal Kombat (2011) revived the series.

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fortressofsolitude.co.za
italiangamer11d ago

"Gaming’s Biggest Fighting Franchise"

Press X to (seriously) doubt.

DarXyde9d ago

Underrated comment. I used to hate that game so much that any time my siblings asked me to play it, I just picked Hom and shut myself down mid-match.

Soy9d ago

And then MK1 killed it again.

DivineHand1259d ago (Edited 9d ago )

15 years went by so fast. I remember playing through the story mode at launch.

90°

PlayStation legend Shuhei Yoshida says Jim Ryan fired him because he didn't listen to him

Why did Sony push Shuhei Yoshida out of his role leading PlayStation's first-party games? He'd overseen some huge successes. Well, apparently, he didn't listen.

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eurogamer.net
Relientk7711d ago

Yeah I can see that for sure. Shuhei Yoshida should have been in charge not Jim Ryan.

Cacabunga11d ago

It should be free highway for him now.. but Sony are too stupid to see this, especially that moron Hulst

S2Killinit10d ago (Edited 10d ago )

Wtf why all that anger. PlayStation is dominating on every level. Besides I think there is a little more to hiring a CEO than just who is available. Its not like its a athlete your team wants to buy.

neutralgamer199210d ago

S2Killinit

live service failures, chasing trends, closing studios. yes dominating

Cacabunga10d ago

Sony is Dominating because competition is not existing. Compared to previous gens this is the poorest in terms of software offerings.

Last gen we got Uncharted 4 Lost Legacy and TLOU2 from ND alone.

This is so far a remasters gen, with no competition to lift up the quality

1nsomniac10d ago (Edited 10d ago )

..."PlayStation is dominating on every level"....

...Really???

PlayStation are soon heading into a new generation in the not to distant future. They currently have the worst customer satisfaction they've ever sustained as a company. The company is heading for a huge crash while at the same time they'll need to be planning how they are going to try and win back that favour and the build up to their new releases.

Yes financially they're winning but they're going to have to ride out this complete public corporate disaster. No one has faith in the company or the product anymore. They've damaged their public image so much this generation. Greed can kill anyone.

medman10d ago

Hulst is a disaster......

+ Show (2) more repliesLast reply 10d ago
blacktiger10d ago

He would've done the same thing and fire Jim Ryan and Shuhei would be the villain. Why?
Because Elite creates the narrative and distraction for gamers, users and citizens.

Outside_ofthe_Box11d ago

More confirmation that Jim Ryan is the culprit for what has happened to Sony. Hulst needs to go too. What sucks is that a lot of the good top heads at Sony are no longer there. I wish that guys that were forced out prematurely by Dumbo Jimbo like Shuhei and Layden came back.

robtion10d ago

Yep. Yoshida was responsible for bringing one of the best games of this generation to playstation (Stellar Blade). He is an actual gamer and is in touch with what gamers want (creative, fun games, not GaaS and agenda pushing). He also seems like a genuinely nice guy if you watch some interviews. Of course they got rid of him.

darthv7211d ago

Makes you wonder if MS even thought about hiring him after Phil and Sarah were leaving. He certainly couldn't make their situation any worse.

Agent7510d ago

Microflop. After Windows XP and Xbox 360, it all went floppy.

S2Killinit10d ago

Floppy 😆
No pun intended

badz14911d ago

Yoshida for President! Jim Ryan was and always be a hack! Sony should get Shu back

Lightning7711d ago

All the gamer/consumer lead heads are gone across PS and Xbox. shuhei gone phil's gone (questionable) but gone. The future of gaming is somewhat uncertain across the board.

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