
Gamesindustry.biz has discussed Sony's next-gen strategy at some length in their column before, but with each press conference, it seems that Sony's attitude to the market becomes more confusing.

Square Enix launches Final Fantasy X 25th anniversary site, revealing new Nomura art, books, music releases, and merchandise.
Look I know VIII has its issues and all that but how on earth can the do big anniversary events with new artwork and merchandise for VII, IX and X yet VIII got sweet f*** all.
They could have given it something during its 25th anniversary yet all it got was a single Happy Anniversary post on their social media.

A brutal reset, a smarter story, and a return to what made it great—Mortal Kombat (2011) revived the series.
15 years went by so fast. I remember playing through the story mode at launch.

Why did Sony push Shuhei Yoshida out of his role leading PlayStation's first-party games? He'd overseen some huge successes. Well, apparently, he didn't listen.
Yeah I can see that for sure. Shuhei Yoshida should have been in charge not Jim Ryan.
More confirmation that Jim Ryan is the culprit for what has happened to Sony. Hulst needs to go too. What sucks is that a lot of the good top heads at Sony are no longer there. I wish that guys that were forced out prematurely by Dumbo Jimbo like Shuhei and Layden came back.
Makes you wonder if MS even thought about hiring him after Phil and Sarah were leaving. He certainly couldn't make their situation any worse.
All the gamer/consumer lead heads are gone across PS and Xbox. shuhei gone phil's gone (questionable) but gone. The future of gaming is somewhat uncertain across the board.
Sony does need to focus more on games. When you go to buy PS3 you get 5 free Bluray movies....What??...for what is seen by most(casual gamers) as a gaming machine.
Not to mention that a lot of electronics stores have Bluray kiosks next to PS3 displays. Sony has effectively eliminated their "core" gaming audience by pricing the PS3 at 5 or $600. Most people bought PS2 when it was cheap.
I think it should become painfully obvious what was most important to them..I think Sony could care less if PS3 comes in 3rd in the console race as long as Bluray beats HDDVD.
I would argue any hardcore console gamer knows exactly what the PS3 is all about and are simply waiting for games they want to play. On the other hand their are many casual gamers and non tradtional consumers that the PS3 might appeal to because of other things it can due besides playing games and thus why Sony is marketing it that way. See the PSOne and PS2 where basically game systems. Sure the PS2 could play DVD's but it was never considered comperable to a high end DVD player unlike the PS3 which is actually the best and cheapest Blu-ray player on the market.
New game consoles traditionally sell at a loss to the maunfacturer who makes up the difference later on from the software sales revenue. The author seems to suggest that if these casual and non traditonal early adopters buy a PS3 that Sony loses. I guess he failed to forget that Sony would also profit not only from Blu-ray disc sales PS3 owners will buy but also the revenue generated if Blu-ray becomse the new standard for movies. Also I am sure Sony will be getting a revenue for these other services they will be offering as well.
The other issue I take with this article is that only the hardcore are capable of promoting the system by word of mouth. If a nongamer bought a PS3 only as a Blu-ray player and tells all his friends and family about what a great system it is just for that how is that not helping to spread the word and sales of the PS3? Oh and they might even decided to try and buy a game for it! <shock>
Finally at least Sony did not abandon its consumers by pulling the PS2 and forcing them to now buy a PS3 if they want a gaming system. So the moral of the story is you can't just market the PS3 as any one thing you have to market it for all the things it can do and the least marketing you would think the Playstation needs is the fact its a game system, considering they have been the console gaming leader for the last 10 years.
In fact was their not a recent study that showed only 40% of PS3 owners knew the PS3 could play blu-ray movies? I bet you 100% of PS3 owners knew it could play games though :P
The guy that wrote that is a freaking MORON.
"Sony's main focus at present remains firmly on the PS2 and the PSP"
How dumb can they be, really so Sony is lacking PS3 support LOL
That's a good article. It lays it all out as it is, without actually taking a jab at the company.
is doing good and with games coming for the ps3 everything will be fine