
Activision Blizzard deployed a press release to announce Blizzcon 2010 begins this week. An internet video stream of the event with 50 hours of HD coverage is available with a World of Warcraft in-game virtual pet and Starcraft II in-game items as a bonus.
In addition to the video stream, there is the option of DIRECTV pay-per-view which includes the internet stream free.
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Sadly I won't attend this year, but ordered the virtual ticket.