of course loads will buy it but it will end up like the power glove lol. they might end up using the controller along with it in the end

I think it will definitely sell well but I just hope that if it is a success, that MS really gets devs to create something amazing that can win me over as a hardcore gamer. Also hope that they dont just brush off their regular software support that doesnt use kinect.

wow really? Kinect better be nothing short of revolutionary to justify this amount of cash

other companies put their money in their tech to ensure it works..

like the nypost article said. microsfot did this with the xbox 360.. while commercially successful.. its an unfinished hardly working hardware.. if a portion of that money went into quality assurence it would not need to be replaced and updated constantly..

they probably expect to release new kinect revisions every year and count on their fans to buy a new one every year.. workd for them sof ar..

ms will take a huge fall for this

Hmm 500 million dollar marketing campaign.....I wonder if any major game sites are going to risk losing all that advertising revenue by giving it a poor rating.

I've actually had the chance to try Kinect. Didn't feel right.

Thats it ... i'm buying it .. and selling it on eBay

Imagine MS spent just 200 million on new AAA IPs, just IMAGINE the awesomeness!

Now I'll go cry at reality

will be $20 in garage sales in trailer parks all over america in less than 2 years....just be patient, plus, you can but up all those shovelware games for $2 a piece and a lady with 7 kids will give you a free vcr or racoon if you spend over $50!!

lol....i hope this lame shit flops so hard....hop around in your living room, monkey....pretend you are about to go bowling, pretend to be fishing, pretend you know how to play ping pong like a real human.....

when i play video games i wanna do something i can't do in real life, the fucking wii is to blame for all this nonsense.

I know I rag Kinect all the time but now I'm concerned that if it fails, the shareholders will put an end to MS games division. They are already fed up with the billions in losses. Kinect sux but 360 is great - I'd hate for MS to leave the console business.

Nothing Microsoft makes can ever live up to the massive hype they give it. You would think people would have learned that by now. BTW everyone keeps saying Kinect hss massive preorders. Can you tell me what you mean by 'massive'? Have Kinect preorders reached millions? Or hundreds of millions. Or billions? The way everyone boasts as if they have numbers to back this up. If preorders have reached 500,000 for example that could be considered massive to a retailer but wouldn't be even close to target sales.

Hmmm, that Coke promotion starts soon right Sony? .........Right?

$500 million to market Kinect. That's just... *sigh*

Imagine all the games that could have been funded with that money.

at least they market their stuff....

That would be enough for 20+ AAA titles.

Not sure why people are putting Move on the same level as Kinect. Sony hasn't abandoned us to make 'casual crap' as you put it. They still have a stellar line up and Move is optional. You don't have to buy it or any of the games and Sony is not holding a gun to your head and forcing it down your throat. Microsoft has already jumped on the Kinect train and left core gamers at the station with almost no non Kinect exclusives until much later. In short Sony is still serving both sides as per usual while Microsoft is focusing on Kinect mostly. So don't put us PS3 owners in the same boat as you. While you pet Skittles, pretend to hold things and try to dance, we will be racing offroad vehicles, building games, fragging Helgasts, drinking magic potions, driving expensive cars and joining Sweet Tooth's gang. Enjoy.

What a disgusting amount of money to sell on advertising instead of producing games. How can anyone defend it?

Microsoft launched Xbox in July 2000 with a $500 million marketing campaign, but part of that went to subsidies to make the hardware more affordable.

Ok now where does it state that they will be pushing 500 Million for kinect lol!!!

I can't wait for Kinect. Seriously, I think this is a good new device and it will create major buzz this holiday season.

500m sounds like a lot, but it is not if you are MS. The EDD reported a 700 million USD profit last year and is profitable since 2008. So they really can afford this.

And the good part is that the marketing for Kinect is not limited to this one device. At a $150 pricepoint, the hardware is most likely profitable or AT LEAST breaking even. And of course MS sell Kinect + consoles + games + XBL memberships with this marketing budget. ESPN and Kinect is a great move to get people paying for XBL gold. With Halo Reach and CoD Black Ops there are two games that will sell gold memberships to the core gamers alone. Maybe even the coop for Fable III will do something in this direction as well.

The 3 million target for MS this year means 500 million USD revenue for Kinect alone. And people want to play games with it and maybe watch ESPN or play games online.

More like a 'Xbox360-killer' L0L

This thread is full of PS3 fanboys giving there 2 cents and spin. 500 million is a lot but don't get angry at MS for doing something Sony could not afford too do. Nobody knows the amount of money going into 360 or Kinect software so all this spin above about wasting money is irrelevant. Love it or hate it this device is going to sell very good and offer exclusive software that actually works.

it will sell well... the notion of no controller is going to bring a lot of new gamers (I think parents buying for their younger kidz). The economy is gonna be impt. to see if the parents are gonna dump that much $$ on a gift for the family

I don't get it?! Why keep saying the same thing like a whining girlfriend?! Oh I forgot, MS is the Anti-Christ of the industry. Fact is to have a game device for kids and adults to enjoy is a failure itself. Oh sorry, It it dosen't have Sony's name on it, it's crap.

Fact it Sony has this tech years ago. Who's fault that they didn't stick with it and put it on the market first?! Some see the Move is just like a Wii clone. Wii came to the table wit a new way to play games. Move is better in HD over Wii. But Kinect comes without you using no controller at all to play games.

So, people can be a fool and stay in denial saying Kinect won't sell. Hell, I pre-orderd my 250Gig Kinect bundle.

Friday night dinner X Girlies (few drinks) X Kinect = Good Time!

I'm sorry I'm not on the same level as you haters and fanboys are on. Love my PS3, 360 & Wii. Be a gamer, not a hater!!

Who really cares? I do believe everyone has the right to state if they think something is a bad idea or they believe it will not do well. Everyone in the industry puts down and scrutinizes every single thing Sony does. But everything everyone else does must be given a chance. We HAVE to give Kinect a chance or we are not true gamers people say. So where were these type of articles and protests when the PS3 was a new system and needed to be given a chance? Buy it if you want but please stop coming in here demanding that we should give Kinect a chance especially since we still haven't seen any proof that it even functions right or can do anything that is beyond what an Eyetoy did. Let's see how well it works for consumers at home before we start with the 'Wii killer' and 'Move killer' childishness.

lol at wii killer,.. Doesn't do 3percent that wii can do,..

A $500 Million campaign for this???? You how many good ways that this money could be spent?

$500 Million
They could go for 10 AAA titles with $50 Million budget each and have some decent titles out. As it is Kinect games are low budget party games ripped off from EyeToy titles and should not cost more than $30 each.

Or they could just give 3 Million Kinect devices away for free and spend the remainder on advertising.